Reading(1)：Advertisementsppt课件配套教案内容

Module 4 Unit 1 Advertising Reading(1) 教学目标: By the end of the class, students will be able to

1.

learn some basic information about advertisements guided by reading strategy. 2.

master how to read expository writing based on the article. 3.

develop the ability of critical thinking based on the article. 4.

write a slogan for a picture as an advertisement.

教学过程

Step 1: Lead-in Appreciate a short video of an advertisement. Step 2: Skimming

Task 1: Skimming for structure

Students read the title, the headings as well as the first and last paragraphs to get the structure of the whole passage

Introduction Body

Paragraphs

Conclusion

Task 2: Reading strategy: expository writing the format(格式):

Step 3: Scanning for details Task 1：Read the 2nd paragraph to answer the following questions (Para 2) What is an advertisement? Questions:

How many types of advertisements are mentioned? What are they?

Where are advertisements usually found?

What is the major difference between commercial advertisements and

PSAs?

Task 2：Students apply the Reading Strategy to analyze the structure of the two paragraphs.

(Para 3) Does an advertisement tell people the complete truth? Introduction: Even if an ad does not lie, it does not mean it is altogether innocent. Supporting advertisement examples:

Conclusion: we must not fall for this kind of trick!

(Para 4) Public service advertisements Introduction

Supporting advertisements

PSAs aim to teach us and help us lead better lives.

Conclusion

Step 4: Critical thinking

Read and understand the PSAs in the article：

“Knowledge changes life”;

“when you smoke cigarettes, you are slowly killing yourself”,

Discuss with your partners to express your own opinions:

Will you do exactly as the PSA above tell? Why or why not? Useful patterns: I will do the same as they tell. Because... I may not do exactly the same. The reason is that...

Step 5: creative thinking

Write a slogan with this image in an advertisement. You are either... * a bicycle manufacturer（生产商）

* an environmental organization * a company promoting nature holidays * a manufacturer of electric cars

Homework: 1. Students complete the advertisements with the picture. 2. Collect some commercial advertisements and PSAs they like and state the reasons.