Reading(1)：Advertisements第二课时教案

Module 4 Unit1

Huang Zhihua

M4U1 Advertising Period 2 Reading

Advertisements Analysis of the teaching material: This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy.

Learning aims: 1.To learn more about advertisements 2.To learn how to read a expository writing

3.To read the passage Advertisements and complete related answers 4.To improve their reading comprehension skill by fully participating in all activities

Important and difficult point: 1.To master the reading strategy for expository writing 2.To improve their reading ability through teaching activities 3.To be able to discuss topics related to advertisements

Learning procedures：

【Preparation before class】

Preview checking 1.Ask students to fill in the blanks according to the passage after previewing the text.

2.Ask students two questions:What is an advertisement?What are the two main types of ads? 【Activities in class】

Lead-in 1.

Show two pictures and ask students to answer some questions.

2. Watch two videos. Activity1 Fast-reading(individual work)

1. What do ads try to persuade people to do? ___________________________________________________________________________________ 2. What does PSA stand for? ___________________________________________________________________________________ 3. What do PSAs aim to do? ___________________________________________________________________________________

Activity2 Reading strategy Ask students to read the passage and understand. 1.Expository writing is meant to introduce basic information on a topic.

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Module 4 Unit1

Huang Zhihua

2.The basic format of expository writing: 3.Understand the structure of the text

Activity3 Careful-reading(group work) 1.Read the article and ask students to decide whether the following sentences are true or false. 1).Most people are not aware of how many ads are around them. 2). Advertisements are always meant to promote a product or service. 3). PSAs are only found in newspapers and on TV. 4).PSAs and commercial ads use some of the same methods.

5).Commercial ads can often give us valuable information about how to live our lives.

6). An ad warning people against smoking is an example of PSA. 2.Read the article one more and and ask students to find answers to the following questions. 1). Where are advertisements usually found? 2).What is the major distinction between commercial advertisement and PSAs? 3).Why are some of the advertisements clever according to the article? 4).When did China begin a nationwide public service advertising campaign? 5).Why should we follow the advice in PSAs?

Activity4 Post-reading( comparison and speaking) 1.Ask students to compare commercial ads and public service ads . Commercial ads

A commercial ad is one which someone has _________ to _________ a product or service.

A PSA is often run _______, and is meant to educate people about health, safety, or any other _______ that affects ____________ Public service ads

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Ask students to find out the similarities and the differences between commercial ads and public service ads.

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Module 4 Unit1

Huang Zhihua

Similarities Places foundMethods usednewspapers magazinesthe Internet radiotelevision__________ pictures__________ languagecleverattractive

DifferencesTypes Purposes Cost Reliance They are not altogether innocent. Com-to promote charged

mercial a product or adsserviceto educate people about health,for freesafety or any other problem … PSAsThey are helpful and we can learn a lot by following the advice …3

Module 4 Unit1

Huang Zhihua

3.Summary (blanks filling)

Advertisements have become a part of our life. There are two main t

of advertisements. One is called c

advertisements, which are m

to p

a product or s

.But they don’t tell people the c____truth. Another one is called PSAs, which are often run for f

.They d_____

with many s

problems, which often affect public w

.

.

Activity5

Discussion(pair work) Topic: What do you think of the ads in our lives?

Ask students to talk about the topic in pairs and then present in class. _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ ______________________________________________________________________________________________________________________________________________________________________ Give some useful expressions and example to help students to finish this task. 【Feedback】

Homework 1.Design a commercial ad: try to sell a kind of ice cream to students or a PSA about school life. (protect grass; save water; respect teachers…) 2.To complete the remaining exercises on page 4 and 5. 3.Preview for next class.

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