Project(1): Developing an ad campaign优秀教学设计

年级

组别

主备人

课

题

课标

要求

高一英语备课组

审阅

（备课组长）

使用人

审阅

（学科校长）

授课时间

课

型

殷昌发

新授课

M4 Unit1 Project ( 2 ) 第

7 课时

掌握本节课所学语言点并能熟练运用

知识与能力[来源:学+科+网Z+X+X+K] 1. Enable the students to master the main language points freely. 2. Enable the students to apply the language points into practical exercises. 3. Enable the students to understand the article better. Self-study, comparative analytical method, inductive method and cooperative learning are adopted in teaching process. To improve students’

ability to work in groups and to learn the language points on their own.

过程与方法

情感、态度与价值观

教学

重点

教学

难点

教学

方法

1 Enable the students to master the main language points freely. 2 Enable the students to master the useful phrases and words. Enable the students to apply the language points into practical exercises.

Self-study, cooperative study, inductive method and comparative analytical method 教学程序设计

环节一

明标自学

过程设计

Teaching objectives: 1. Enable the students to master the main language points on page 18 . 2. Enable the students to apply the language points into practical 教

学

过

程

及

方

法

exercises. 3. Enable the students to understand the article better. Step I

Expressions and phrases Self-study guidance 1 Refer to the English book and find out the following useful expressions. 1 引起某些观众的注意

2 对(某一目的)心中已有... 3弄清楚/计算出

4 让某人做某事

5 使用不同的媒介

6 目标观众

7 为了确定你的观众

8 提前做一点调查和分析

9 到了做某事的时间

10 吸引,呼吁,引起兴趣

11 以某种方式作出反应

12 对...关心/感兴趣

13把...表达清楚

14 组织/汇集/组装

15 决定你想采用什么样的方式

16 取决于/依赖于

Step II Key words & Phrases

Self-study guidance 2 二次备课

Underline the following sentences and translate

them into Chinese

1. It is important to figure out exactly what you want to... and what you are trying to ... to do. ( L4-5 ) 2. In order to determine your audience, you will need to do a little research and analysis in advance. (L10-11 ) 3. It is important to always try to appeal the audience in order to get them to react in a certain way.(L17-18) 4. How does the problem personally affect their lives. (L24) 5 There are lots of different ways to get your message across when you are putting together an ad campaign. (L26-27)

环节二

合作释疑

环节三

点拨拓展

（备注：合作释疑和点拨拓展可以按照顺序先后进行，也可以根据教学设计交叉进行设计）

过程设计

Step 3: Cooperation and discussion

1. It is important to figure out exactly what you want to... and what you are trying to ... to do.

〖句法分析〗

句首的it作__________,真正的主语是_____________,两个what引导____________,充当

_________ 的宾语. figure out 弄清楚,弄懂,计算出,解决

1) I've never been able to figure him out.

figure sb out 看透某人

2) Have you figured out how much the holiday will cost?

It took them about one month to figure out how to start the equipment. 高考链接

The present situation is very complex, so I think it will take me some 教

学

过

程

及

方

法

time to ____ its reality. A make up

B figure out

C look through

D put off 2. In order to determine your audience, you will need to do a little research and analysis in advance.

determine v. 确定,查明,决定, 裁决

用法辨析: 二次备课

1) Upbringing plays an important role in determining a person's charater. 2) He was determined that the same mistakes would not be repeated..

总结(1) determine + n / that...

/

be determined that... 决定... 3) I'm determined to go and nothing will stop me. 4) He determined to leave at once. 5) They determined on starting / an early start

be determined to do (表状态) 总结(2)

determine to do/ on (doing) sth (表动作)

注意：在过去分词短语作状语的句子中，常用determined...而不是being determined... eg. Determined to pass the exam, he begins to study harder. 〖单词积累〗

decide v. 决定

determination n. 决心，意志

determined adj. 坚定的，有决心的

determining adj. 有决定性的

典例剖析

The ____ look on his face showed that he had enough confidence in himself. A surprised

B puzzled

C excited

D determined

____ to train his son in English, he put an ad like this in paper, "___ an English teacher for a ten-year-old boy." A Determined; Wanted

B Determined;Wanting C Determine; Wanted

D Determining; Wanting

3. It is important to always try to appeal the audience in order to get them to react in a certain way. a)

appeal

vi. 恳求，呼吁，有吸引力

The government is appealing to everyone to save water. Does the idea of working abroad appeal to you? 搭配：

appeal to sb to do sth / for sth 恳请/呼吁某人...

appeal to sb 吸引某人

n.恳求，呼吁，吸引力

They made an appeal to the villagers

for money to build the bridge.

make an appeal to sb for sth

为...向某人提出呼吁

单词积累：appealing adj. 有吸引力的；有感染力的

b) react vi. (to) 做出反应，回应，起化学反应

他的粉丝对这个消息有什么反应？

How did his fans react to the news. People can react badly to certain food additives. 人们对某种事物添加剂产生严重反应。

拓展：

react on / upon sth 对...有影响

react against sth 反对,反抗

react with sth 起化学反应

即时诊断

--How did you like Nick's performance last night? --To be honest, his singing didn't ___ to me much. A appeal

B belong

C refer

D occur Local people ____ angrily to the news. A acted

B behaved

C

reacted

D answered 4. How does the problem personally affect their lives.

personally adv. All letters will be answered personally She said she didn't like it, but personally, I thought it was very good. 单词积累：

person n. 人/个人

personal adj. 个人的/私人的

personality n. 性格/个性/人格

即时诊断

-- Shall we go to the party at seven? -- _____, it's not a convenient time. A By my opinion

B For my opinion

C Personally

D In person

5 There are lots of different ways to get your message across when you are putting together an ad campaign. 〖句法分析〗

不定式短语

to get your message across 作_______,修饰_____; when 引导_________.

get (...) across

把...表达清楚/使理解/使明白/横过/渡过

He found it difficult to get his idea across to students at his first class. The message got across to him at last. 〖用法归纳〗

get sth across to sb

把...向某人表达清楚

get across to 还可用作不及物动词,意为：被理解

典例剖析

The Iron Lady, Baroness Thatcher, is a persuasive speaker, whose idea can easily ____ to the public. A get across

B

figure out

C put forward

D

take over

Step III

Main and difficult sentences

..., it is time to decide what you want the audience to know or think about. (L16) 〖句型剖析〗

It's time (for sb ) to do ... 到(某人)做...的时候了

到我们睡觉的时间了

It's time for us to go to bed. 〖

拓展〗

It's (high/about) time that sb +过去式

/ should do ... 该是某人做...的时候了

eg: 到我告诉他真相的时候了

It's time that I should tell him the truth. It's high time that we stopped pollution. 是我们阻止污染的时候了

高考链接

Jack is a great talker. It's high time that he ______ something instead of just talking. (2012.辽宁高考) A

will do

B

has done

C

do

D did 2 When planning a public welfare campaign, you may want to ask yourself ... (L19) 〖句型剖析〗

when planning a public welfare campaign在句中作________ 属于一个省略句，完整_________________________________________ 形式为状语从句的省略：

如果状语从句的______与主句的________，或者从句的主语是it，而且从句有______，那么__________________________。尤是在if /when/while/unless/as/even if/although引导而引导的状语从句。

即时诊断

1 When ____different cultures,we often pay attention only to the differences without noticing the many similarities. A compared

B being compared

C comparing

D having compared 2 When returning from work, ________. A John found a letter in the mailbox B a letter was found in the mailbox C a letter was lying in the mailbox D the mailbox had a letter in it

教

学

过

程

环节四

当堂检测

Step 6 : Self-assessment

1 He left the room,_____ never to come back A and determining

B

determine

二次备课

及

方

法

C determined

D was determined 2 You may not agree, but _____ I think she is a very good girl. A personally

B

truly

C generally

D

commonly 3 I don't think that your speech ____ to the crowd, for they appeared quite puzzled.(13.扬州高一检测) A got back

B

got away

C got through

D got across 4 The United Nations has ___ some developed countries to help the people who are still suffering from starvation and thirst.

A seen to

B referred to

C appealed to

D applied to 5 Children tend to react _____ their parents by going against their wishes. A to

B

on

C

with

D

against 6 They really had a great time , designing everything drawing the blueprints, ____ the angles and so on.

A looking out

B taking out

C finding out

D figuring out

课

堂

小

结

课后

作业

板

书

设

计

课

后

反

思

1. Finish part B2 on P91

Unit 1 Project

How do you build an ad campaign

Language points (1) 本节课主要学习的是project 第二部分语言点，重点词汇有：get ...across, determine, figure out, appeal to , react to 等