Welcome to the unit教学设计与反思

Module 4

Unit

1

Advertising

吕晓娣

Period 1

Welcome to the unit Analysis of the teaching material: This is the 1st period of Unit One. The main purpose of this lesson is to make Ss be familiar with the topic of this unit. 1.

Objectives: To make Ss identify the differences between these two types of advertisements. To practice Ss’ oral English.

2.

Teaching important point: How to develop students’ speaking ability by expressing their opinions in the discussion. 3.

Teaching approaches: Teaching approach is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective. 4. Interaction Patterns:

Teachers -class, individual work, pairs work, group work

Ss’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class. 5

Teaching Aids:

multimedia and a blackboard

Procedures for teaching: Step 1 Brainstorming 1.

Show students some advertisements collected from different sources.

2.

Where do we find these ads? 3.

Guessing game: watch some advertisements and guess what kind of product or service is being advertised.

4.

Slogans of advertisements 5.

Why do companies advertise? Step 2

Picture Talking

Commercial Advertisements

1. observation: Ask Ss to observe the six pictures on Page 1 and divide them into two parts.

Which advertisements make you want to buy a product or service?

2. description: describe each advertisement with the help of the following two questions: What image(s) can you see on each poster?

What can you learn from each poster? 1)

Learning software 2)

Oxlin Airlines

1

3)

Soft Shine Shampoo Public Service Advertisements

1. Observation:

What do the other three advertisements make you think about ? 2. Description: describe each advertisement according to the following questions:

What image(s) can you see on each poster?

What can you learn from each poster? 1) Project Hope 2) Earth Day 3) Say ‘No’ to drugs! Step 3 Discussion (pair work) 1.

Do you think commercial advertisements tell the complete truth? why? 2.

Do you think public service advertisements tell the complete truth? why? (purpose, expense, reliance信誉度) Step 4

Further discussion (group work) Do you think advertisements have more advantages or disadvantages? (Show students more advertisements to help them form their own opinions) Advantages:

Disadvantages:

Step 5

Homework

1 Reading : read the article be smart about advertisements on page 97, Part A. 2. Writing: write a diary entry about your experience of buying a camera

3 Make good preparation for Reading part.

Diary Entry

2