Reading(2)：Advertisements优秀完整教案

M4U1 Advertising

课前PPT展示提示：review the vocabularies of wordlist on page 67 Ⅰ、Lead-in

The Double Ninth Festival is coming. I want to buy a pair of shoes for my father, but I don’t know which brand I should choose. Can you help me? (此处展示出三幅鞋子图片，引出广告对人的影响)advertisements have great influence on us. Today we will review the M4U1 advertising.

Now, I divide you into two groups.group1 and group2.The winner will get a surprise. the learning paper, 5mins for you to finish task 1 and task 2 in Part 1.

Part 1

Key words persuade

v.

Task 1.

Memory challenge:

persuasion n.

persuasive adj.

persuade sb. to do sth. = persuade sb. into doing sth. 说服某人做某事。

persuade sb. not to do sth. = persuade sb. out of doing sth. 说服某人不做某事。

of sth.

persuade sb.

使某人相信某事。

that…

Task2: Practise He persuaded me to accept his advice. = He persuaded me into accepting his advice.

= He persuaded me not to accept his advice.

(negative sentence) = He persuaded me out of accepting his advice.

(negative sentence)

以下为PPT展示内容：

※

辨

析：persuade and advise I did advise her but didn’t persuade her.

Persuade sb. to do sth. 强调劝的结果，即劝服成功。

Advise sb. to do sth. 强调劝说的动作，

不知道结果如何。

Look at

※Can you remember other word with the same meaning and usage of persuade? convince sb. to do sth. convince sb. of sth.

2.

aim

n. & v.

Task 1: memory challenge

aim at sth./ doing sth. 瞄准；针对；打算做某事

be aimed at

旨在，目的是

aim to do sth. 计划、打算做某事

Task2

True or False

①

The president is now on a visit to Russia, aimed at expanding relations between the two countries.

正确

(此处aimed 也可换成aiming) ② He took an aim at the target. 错误

(aim 瞄准

uc

此处要去掉an

take aim at 瞄准)

以下为PPT展示内容：

The bear was thin and small, moving aimlessly.（2014 北京

阅读B）

aimlessly

adv. 漫无目的地———— aimless adj. 漫无目的的

想一想：the words with “-less”

Eg. Careless, endless, hopeless, homeless, harmless, useless, worthless, regardless, wireless, thoughtless, timeless, restless…

3.benefit

v & n

Task 1 ：memory challenge for the benefit of sb. (=for one’s benefit) 为帮助某人；为某人的利益

benefit from 从……中受益

be beneficial to = be of benefit to 对…有好处，对…有益处

task 2 Have a try

这个工程将对当地人有好处。

⑴

This project will benefit the local people. （v）

(2) This project will be beneficial to the local people. (adj.) (3) The local people will benefit from this project.

(v)

(4) This project will be of benefit to the local people. (n.)

4. determine

v

Task 1 memory challenge: determination

n.

determine to do sth. 决定做某事（表示动作）

be determined to do sth. 决心做某事（表示状态）

task 2 writing 作为一名高中生，最重要的任务是学习，这决定着我们的未来。

（2015.重庆高考书面表达

）

As a student in senior high school, the most important task is to study hard, which determines our future.

Other expressions：

决定做某事:

decide to do sth.

make a decision to do sth.

make up one’s mind to do sth. Ⅲ

competition 此处PPT设置两张图片链接题目，由获胜组优先选择所答题目。



用determine 的相关词语完成小片段

My sister Lily

is determined to

go to Beijing University. She is a determined

girl, so we know that once she has determined to do something, she will make her dream come true with great determination.



用persuade的相关词语完成小片段

The other day，my husband (1) persuaded me not to buy a coat as he thought it was too long. However，the assistant tried hard to (2)

persuade me of

the good quality and fashionable style of it. Therefore，I couldn’t help (3) being persuaded into buying it. So you can see how easy it is (4) to persuade a woman to buy/into buying

things that aren’t suitable for her.

Part 2

phrases （let’s check your memory of phrases, stand up and say loudly）

1. phrases revision write down the phrases（中文提示）and make a sentence when meeting a bomb

believe in 相信

for free免费

be meant to 旨在，打算

figure out 想出；计算出

fall for

上…当，受…骗

play tricks on 欺骗，愚弄

deal with

处理，应付

appeal to 吸引；呼吁

get sth. across 把某事表达清楚

discourage sb. from…劝阻某人…

be concerned about 关心，挂念头

die from 死于…

2. be meant to

旨在，目的是

Task1 用mean 的适当形式填空

①

I mean to go abroad this year.

②

Playing computer games means wasting a lot of time. ③ He made lots of money by means of working hard.

mean to do sth. 打算做某事

mean doing sth. 意味着……

by means of 用……;依靠……

（以下为PPT展示内容）

What does “mean” in this sentence mean?

Her husband is very mean about money.

mean n. 平均数

v. 意思是；打算

adj. 吝啬的，小气的

means n. 方式，方法，手段

(way, methods) （单复数同形）

All possible means have been tried.

Every possible means has been tried.

3.deal with

Task 1 Have a try 写出句中deal with 的含义：

①

I have had a good idea to deal with the problem about air pollution. (处理，解决) ②

It’s said that his latest book deals with children’s safety at school. （涉及，关于）

③

It is important to learn to use the related trade rules while dealing with foreign companies. （与…打交道，做生意）

deal with意为

“处理，解决”，“涉及，关于”，“与……打交道，做生意”。

Translation 他不知道如何处理这个问题。

He doesn’t know how to deal with this problem. = He doesn’t know what to do with this problem. deal with “处理，对待”多与how连用

= do with

“处理，对待”多与what连用

Ⅳ Consolidation Correcting

1. He persuaded me to put my money in the bank, but I didn’t want to.

advised 2. Your recommendation will be of great beneficial to the development of our company.

benefit 3. I’m determined to solve the mystery even if it means travel to New York myself. travelling 4. She aimed to the target but hit the wall.

at 5. Determining to make a breakthrough in his career, he worked day and night in the

Determined company.

Ⅴ Class test 在空格处填入适当的内容(1个单词)或括号内单词的正确形式。

Advertisements, which often use words and pictures to persuade people into 1.buying (buy) a product or service, or believing in an idea, 2.play (play) an important part in our lives. There are two main types of advertisements. One is called commercial advertisements, those someone has paid for to advertise a product or 3.service

(serve). But they don’t tell 4.customers

(custom) the complete truth. The other one is called PSAs, 5.which are made 6.to use (use) attractive and clever language to serve the public. They aim 7.to teach (teach) us and help us lead better lives. There are even PSAs to teach us 8.how

to live

healthy lives. Our government has been using them to educate people for many years. In my opinion, when 9.it

comes to advertisement, we must all use our 10.intelligence (intelligent) and not be a slave to them.

此处PPT设置评奖环节，获胜组通过图片选择所得奖励（1.大学录取通知书

2. 掌声鼓励）

Ⅵ Homework 微写作

根据提示，运用本单元所学知识完成下面小作文。

1.

随着广告业的发展，人们从广告中受益很多，尤其是年轻人。（advertise, benefit）

2.

在某些方面，有些广告充满智慧，人们对此非常满意。（aspect, intelligence）

3.

尽管它们很吸引你，但并不是所有的内容都是真实的。（appeal to, not all）

4.

你应该小心不要被说服买一些过时的便宜货。（persuade, purchase, bargain）

5.

因为这些广告使用一些把戏，目的是敦促你和大公司做生意。（trick, be aimed at doing sth., urge, deal with）

6.

我个人认为，我们应该保持清醒的头脑，否则就会上当受骗。（personally, fall for）

With the development of advertising, people benefit more from it, especially the youth. In some aspects, some advertisements are full of intelligence, with which people are pleased. Even though they appeal to you, not all the content is true. You should be careful not to be persuaded to purchase some out-of-date bargains. Because these advertisements use some tricks, aimed at urging you to deal with corporations. Personally, we should keep a clear head, or we will fall for them.