Welcome to the unit教案教学设计导入整理

牛津高中英语教学设计

教

材：牛津高中英语

模块四

单

元：Unit 1

Advertising 板

块：Welcome to the unit

Learning aims: Ability aims: 1. To express your opinions on ads 2. To cooperate in discussion Knowledge aims: To talk about the four advertisements and get some ideas of the two main types of ads and their K]respective purposes. Difficulties and focuses: To understand what are Commercial Ads and what are public Service Ads Teaching methods: Task-based teaching method Teaching aids: Multimedia

Teaching procedures: Step 1

Warm-up Ask the students to listen to some background music of advertisements and question them “Have you ever heard these music and where have you

heard?”

Step 2

Brian-storm Question: Where can we see a advertisement? Ask students to have a brainstorm and then answer the following two questions:

1. Where can we find these ads?

2. Why do you like these ads?

Step 3

Observation Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements. Step 4

Discussion and speaking Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion. Step 5

More ads for you to discuss Provide the students more meaningful and interesting advertisements and

encourage them to think about an appropriate slogan for each one. Step 6

Homework

1. Look for more interesting ads and show them to your classmates next time. 2. Make good preparations for Reading part.