Reading(1)：Advertisements教学设计及教案分析

长沙县实验中学2014年上学期英语教案

授课人：杨年华

长沙县实验中学英语学科教案设计

授课班级

C1308、C1309 课 题

Unit One of Module four Advertising 课 型

大纲要求

教 学

知识与

目 能力

标

分 过程与

方法

析

情感态度价值观

重、难

点阐释

Reading1 1. To help Ss get a general idea about the text. 课时安排

Two periods-the first period 2. To make Ss become familiar with the detailed information about the text. To help Ss master Reading Strategy

Individual, pair or group discussion to make every student work in class.

1.

Help students understand the function of the ads in economy. 2.

How to make a better life by using the PSAs. How to help the students develop their creative, comprehensive and consolidating abilities. 学法指导

Fast reading; careful reading; discussion.

教具设计

1. The multimedia

2. The blackboard 教学过程

问题引导

二次备课

Step 1 Revision and lead-in 1.

Review about different ads. 2.

talk about more ads. Step 2 Comprehension of the text 1.

Ask Ss to skim the article and answer the questions on Page 2 1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea. 2. What does PSA stand for? Public service advertisement. 3. What do PSAs aim to do? They aim to teach us and help us lead better lives. 2.

Ask Ss to reread the passage and do C1 on P4 individually. 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 1

长沙县实验中学2014年上学期英语教案

授课人：杨年华

4. PSAs and commercial ads use some of the same methods. 5. Commercial ads often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Step 3

Post reading

1.

Help Ss to get the idea of the reading strategies. 2.

Get Ss to scan the article again and do C2. Step 4

Group work What’s the similarities and difference between commercial advertisements and public service advertisements?

Simiarities

Differences

Step 5

Homework. 1 Finish the article on Page 95. 2 List the difficult language points on your notebook. 3.Write a passage about Ads.

教学反馈（后记）

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