Reading(1)：Advertisements教学活动设计方案

铜山中学高一年级英语学科导学案 执笔：张静 审核：高凤娟 审批：周金莲

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课题： M4U1 Advertisements Reading1 【学习目标】

1.Get to kow something about ads 2.Remember the important phrases and sentences. 【重点难点】

Help them to learn to use the important phrases freely and correctly. 【知识链接】

Help the students to learn how to use the important phrases in this part. 【学法指导】

Preview before class, think and participate actively in class and review in time after class. 【学习流程】

Book to Student 一【预学质疑】

1.Help the students briefly understand the passage:

Para.1

a

Public service ads

Para.2

b The advice on ads/Warnings

Para.3

c

Definition and types of ads

Para.4

d

Brief introduction of ads Para.5

e Untrue information about commercial ads 2. Scan the passage and answer the following questions 1) What do advertisements encourage people to do?

2) What does PSAs stand for?

3) What are PSAs meant to do?

3.True or false 1) Advertisements are found in many places. 2) PSAs are only found in newspapers. 3) All advertisements tell the complete truth. 4) PSAs and commercial ads use some of the same methods. 5) Commercial ads can give us valuable information about how to live our lives. 6 )An ad warning people against smoking is an example of a PS Teacher to Student

二．【导学探疑】

"What’s the similarities and differences between commercial advertisements and public service nts

备 注

1

Types of ads

Similarities

Places found

Methods used

Differences

Purpose

Cost

Examples

CAs

PSAs

三．【引学释疑】

Summary Advertisements,which often use words and pictures to p________ people to buy a product. There are two main t_____ of advertisements. One is called c_________

advertisements, which are meant to

p ______ a product or s ____ .But they don’t tell the c _____ truth. So we must be a_____ of the skillful methods used in ads. Even if an ad doesn’t lie, it does not mean it is altogether i_________. Another one is called PSAs, which are m______ to educate people about health, s______, or any other problem that affects public w________. They also use a________ pictures and clever language. China began a nationwide public service advertising c________ in 1996. All the PSAs are meant to b_______ the public

Student to Student. 四顾学思疑

Consolidation：Group work: Activity:(debate) •

Advantages

•

provide information about latest products •

increase sales by repeated advertising •

make the public aware of social problems •

Disadvantages •

mislead customers or cheat them of

money •

give false or incorrect information •

make consumers want things that they don’t need at

Homework: Retell the text.

2