Welcome to the unit教案设计（一等奖）

Unit 1

Advertising Period 1 Welcome to the unit Teaching Objectives: 1)

Get students to conduct a free discussion about advertising. 2)

Encourage the students to share their ideas with each other . Important points and difficult points: 1)

Students are expected to describe what they have known about the

advertisement. 2)

Encourage the students to communicate with classmates. Teaching procedures: Step1 Lead in ·Show students some pictures about some common ads ·Brainstorming

（asking questions）

1.Where can we find the ads? 2.Why do you like the ads? Step2 Talking about the videos learn two types of the ads ·Show students two different videos. After watching the video, ask students to answer the questions below: 1.

What’s the video about? 2.

Is this video the same with the first one? If not, can you tell us the differences?

·According to the video, ask students to tell the difference of these two ads

Two types of ads: Ads for sales

commercial ads (商业广告)

Ads for public issues

public service ads(公益广告)

1

Step3 Exercise · pick out some important phrases about ads

广告

------

产品

------

服务

------

Drug

------

Shine ------

Shampoo ------

Tell the truth ------

Be aware of ------

Say no to drugs ------

Social problems ------

Step4 Talking about the pictures in the book Picture 1 What does the product want to sell, a product or service? Picture 2 Does this ad help to make people aware of environment problems? Picture 3 After reading the poster, do you think drugs are harmful? Picture 4

What kind of people do you think these ads want to attract? Step5 Some famous slogan of the ads

李宁

everything is possible

一切皆有可能

耐克运动鞋

Just do it. 只管去做

匹克

I can play

我能，无限可能

百事流行鞋

Ask for more. 渴望无限

雪碧

Obey your thirst

服从你的渴望

麦斯威尔咖啡

Good to the last drop 滴滴香浓,意犹未尽

德芙巧克力

My Moment. My Dove

牛奶香浓，丝般感受

·ask students to create some slogans for the ads by themselves Step6 Homework

·preview the reading

2

·create more slogans

3