Reading(1)：Advertisements公开课教案

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

Unit1

Reading ( I ) 【学习目标】

1. Help Ss learn more about ads and know the role of advertising in our daily life.

2, Check and enhance students’ reading abilities. 【学习重难点】Train Ss to gain an overall understanding of the article and learn to adopt different reading strategies. 【导学过程】（学习方式: 小组合作）

课前自主学习

预习导学（10分钟）

Free talk .Look at some pictures about the ads,Talk about the ads

in our daily life..

课中合作探究

展示导思（30分钟）

Step 1. Reading Strategy:

expository writing Read the reading strategy: expository writing on p3.then fill in the blanks. 1.Expository writing is meant to _______ you to

_____

information on a ____. 2. It usually follows the same format: introduction of the ______, _______ and ________ that develop or _____ the idea,______.

Step 2. Read the text quickly and finding out main idea for each paragraph. Para.1 Para.2 Para.3 Para.4 Para.5 Step 3.Careful reading Listen to the recording and read the text carefully, then answer the following questions. 1. What is an advertisement? What are main types of advertisements? 2. What are PSAs meant to do ? 3. Does an advertisement tell people the complete truth? ( Give the subject, examples

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Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

and facts, conclusion) 4. ‘All it

says is that

it

fights it.’ What do the underlined parts ‘it” refer to ? 5.According to reading strategy, analyze Public service advertisements : Subject/Topic、supporting details and conclusion.

Step 4. Cooperation & Discussion

Similarities Types of Places found ads

CAs

Differences Methods used Purpose Cost Examples

PSAs

课堂自主检测

巩固检测（5分钟）

Fill in the following blanks. Nowadays, we can find a________ almost wherever we go. I did some research on advertisements, and have some important information to s______ with you. An ad uses words and pictures to p_____ people to buy a product or s_____, or to b______ in an idea. There are two main types of ads------ c______ ads and PSAs. A commercial advertisement is _____ which someone has p_____ for to a______ a product or service. PSAs are run for f_____, and are m______ to educate people about health, safety, or any other problem t____ affects public w______. As for an ad, we must be a_____ of the skilful methods used in ads to try to p____

their products. Even ___ an ad does not lie, it does not mean it is altogether i_____. Some advertisers make good c_______ on you , and make a mental c______ with their products , hoping you can remember their products or service. We must not f____ for this kind of trick. However, not all ads play t_____ on us though. PSAs a____ to teach us and

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Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

help us lead better lives. China began a n_______ public service advertising c_______ in 1996. These ads d______ with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. Its m____ is “ Project Hope ------educating every child.” There are even PSAs to teach us h____ to live healthy lives. One of these is, “ when you smoke c______ , you are slowly killing yourself”. All of these ads are meant to b______ the public, and you can often learn a lot by f______ the advice they give. Homework: Read the text again and recite new words and expressions in the text.

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