Task(1): Writing an advertisement: Skills building 1 and 2名师教学视频（文字实录）

徐州市第三十五中学

高一英语

教案

课

题：

M4 U1 Task

总课时： 主备人：杜锐 使用人： 杜锐 使用时间：

1. To learn and practice the skills of listening, reading, speaking and writing. 【

教学目标

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2. How to express opinions and give reasons. 3. How to use different sentence types correctly.

4. Try to apply the skills learnt in this section to complete a bar chart. 【

教学重点

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How to use different sentence types correctly. 【

教学难点

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After a discussion, the students will be able to write an attractive advertisement

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教学手段

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Students-centred 【

课时安排

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1课时

教 学 过 程

二

次

备

课

Step 1 Greeting and lead-in 1.

Watch two fashionable advertisements; (videos) 2.

Express our impressions on the advertisements. Q: How do you think of these two advertisements?

Step 2 Conduct an interview 1.

Work in groups and conduct an interview; 2.

Ask group members’ opinions on ads; 3.

Use the following sentence patterns.

Recommended sentence patterns A: what is your opinion of advertising in public places? B: I think that…

A: what do you think makes advertisement interesting? B: Well, from my point of view, …

A: What is your favorite ad? Why? B: An ad of…is my favorite. First, it’s fashionable/attractive/cute…; second,…

(Work in pairs ，ask and answer the questions by using the sentence patterns.)

Step 3 Identify sentence types Read an advertisement for a camera and identify the sentence types in it. 1.

Positive statement 2.

Negative statement 3.

Questions 4.

Imperatives 5.

Exclamations (Fill in blanks with the five sentence types above)

DG Real Photos (1) Have you ever regretted not having recorded those important moments forever?

. (2) You won’t feel that way any more.

. (3) Try DG Real Photos.

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(4) This great camera is produced in Germany.

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(5) It is easy to use.

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(6) It allows you to take photographs without a break for up to 6 hours.

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(7) What a wonderful camera!

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(8) It’s cute and practical.

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-Step 4 Appreciate a successful advertisement 1.

Appreciate a successful advertisement; 2.

Discuss in groups why it is successful.

Try our delicious sandwiches! You will be amazed at the new recipes and new taste! Our sandwiches are yummy! They are also the biggest in town.

We select and use only the best meat and freshest vegetables. Our sandwiches are a bargain at only ¥5 each. When you buy one now , as a bonus you get another one free!

Key components in a successful advertisement

Step 5 Write an advertisement for a product 1.

Write an advertisement for this product. Title:

Recommended version for an advertisement You can never imagine how delicious chocolate bars can be if you have never had a ChocoLoco chocolate Bar. Only the best quality cocoa beans from Mexico and the freshest milk from China are used to make the delicious ChocoLoco chocolate bars. Because it is low in fat, it is also a good choice for anyone trying to lose weight. Almost everyone who has tried it loves it! ChocoLoco chocolate bar is of high quality and average price. It is available in all supermarkets around China now.

Step 7 Homework 1.

Polish your writing and draw a picture for the ad if possible 2.

Search for more attractive advertisements on the Internet.

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板书设计

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Module 4 Unit 1 Advertising Task

Writing an advertisement 【

反思总结

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备课时，经过认真研读Task部分，删除了一些较繁冗的内容，并加入一些轻松活泼的练习，因此学生进行完本课之后，会觉得较轻松，能完成本堂课的任务，最后的写作任务较枯燥，故改为课堂展示的形式，既练习了写作、又练习了口语，效果较好。