Reading(1)：Advertisements教学设计(教案)

Teaching Plan （无锡市第一中学

施晓明）

课堂设计指导思想：

本节课是广告为主题的阅读课，在进行课堂设计时，主要从备课和课堂教学的组织实施两方面进行考虑。

备课：1) 备教材。本文是一篇说明文，共五段，结构十分清晰。从广告是什么入手，谈到广告的分类。每段还有小标题。对培养学生解构篇章结构的能力很有帮助。另外，也能引领学生思考，广告，这个日常生活中司空见惯的存在，对我们的生活到底有多大的影响。

2) 备学生。高一下学期的学生，对于广告应该是非常熟悉。只是很少去细想和分类广告。本班思维活跃，Reading课型参与度高，但是思维深度待培养。

课堂教学的组织和实施：

1) 总框架按照Before reading, While reading和After reading的大思路进行。结构话题是广告，在每个环节加入了广告实例调动学生积极性也供学生思考。

2) 采用pair work、group discussion、presentation等组织形式，调动生的课堂参与度。

Reading: Advertisements Analysis of the Teaching Material Nowadays, we are bombarded with various ads but seldom do we ponder over the influence ads exert on us. This passage introduces ads in detail and invite students to reflect on the functions of ads. The language and structure of this expository are relatively simple, a perfect guide for the students to dig into the deeper meaning. Analysis of the Students This is an active class of senior one students. They are enthusiastic about reading and take an active part in classroom participation. However, they are prone to settle for ready answers and lack the tenacity to get to the bottom of everything. Teaching Objectives By the end of the class, students are expected to: 1. Get the general information about commercial ads and public service ads. 2. Know how to read expository writing by finding ideas and supporting details Important and difficult points How to arouse students’ interest in this seemingly simple passage and how to guide them to ponder over the extent to which ads influence our lives.

Teaching Procedures Step 1. Lead-in 1. Suppose the school is choosing the best class and all these teachers are judges. 2. Use no more than three sentences to introduce our class to them to win their support. 【设计说明】通过趣味班级介绍，让学生尝试编一则班级广告。引出主题，拉近距离。

Step 2. Before reading 1.

Introduce the definition of ads and the types of ads. 2.

Play a video of a commercial ad and ask students to guess what the product is. 3.

Show some thought-provoking pictures about public service ads. 【设计说明】

以视频和图片的形式分别介绍了商业广告和公益广告。

Step 3. Fast-reading 1. Read the whole passage and answer two questions. 2. Clarify the style and strategy used in expository writing. 3. Find out the main idea of each paragraph. 【设计说明】借助小标题，文章可以很快读懂，借此文梳理说明文的阅读策略。

Step 4. Detailed reading 1. True or false question to help with further understanding.

3. Discussion: find out the similarities and differences between commercial ads and PSAs. 【设计说明】通过对比商业广告和公益广告，进行文本细读。

Step 5. After reading 1. Food for thought: Are PSAs really run for free? Play a video for students. 2. Discuss who pays for PSAs. 3. Invite students to talk about what attitudes we should hold towards advertisements. 【设计说明】播放一则关爱空巢老人的广告，思考公益广告的出路。探讨我们队广告该持有何种态度。

Step 6: Create your own ad. Group activity: make an ad of whatever you want to advertise. Things to remember:

1. Persuasive language and attractive pictures.

2. No lies. 3. Target audience/ place 【设计说明】小组活动：设计一则广告，融入本节课元素。

Step 7: Homework 1. Polish up your ad. 2. Think about your favorite PSA in daily lives and present it in next session. 【设计说明】鼓励学生思考日常生活中发人深省的公益广告。