Project(1): Developing an ad campaign优质课教案

2018学年第二学期高一英语导学案 编制人; 卜志明 时间:2019.3.12

M4U1 Project I

5. The following approaches to achieving the goal are used except ________. A. Tell teenagers to care about health and future. Class：_________

Group：_________

No: _________

Name:_________

B. Educate teenagers about the bad physical effects of smoking and those on the people 【使用说明与学法指导】

around them.

1. 课前认真预习课文，完成预学案。

C. Tell them smoking is not cool or attractive, on the contrary, which makes people

2. 课堂上展示预学成果，通过小组合作，归纳、总结，完成探究案，并予以展示。

smell terrible.

3. 通过检测案，及时检测自己的学习效果。

【Learning goals】

1. To get the main idea of the text and comprehend the passage thoroughly. 2. To learn how to build an ad campaign.

【预学案】

Task 1. Read the two passages and answer the questions. 1.

The handout is to _____________. A．

teach us how to build an ad campaign. B．

tell us what an ad campaign is. C．

show us where we can put an ad. D．

introduce why we should build an ad campaign. 2.

What does the phrase “reach a certain audience” mean in the first paragraph?

A.

To get to some place. B.

To pay attention to some people. C.

To influence or touch some people. D.

To encourage some people. 3. The best medium to reach people who are blind is likely to be ___________. A. TV

B. Radio

C. Internet

D. Mail 4. 1. What is not the reason for anti-smoking?

A. Every year millions of people around the world die due to smoking. B. Every pack of cigarettes contains poisonous chemicals leading to lung cancer and heart diseases. C. Smoking costs a lot and causes great damage to the welfare of the people. D. So as to develop huge numbers of smokers in Asia.

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名言警句：The best preparation for tomorrow is doing your best today. 在今天把事情做到最好就是对明天最好的准备。

D.

Convince the parents to urge their children to give up smoking.

Task 2. Finish the following questions according to the two passages. 1.

What is an ad campaign? A planned programme of advertisements using various kinds of ads to reach a certain audience. 2. What media can you use in an ad campaign? Posters, newspapers, magazines, radio and television. 3. What is the main aim of the anti-smoking campaign? 4.When will the anti-smoking campaign start? On 31 May.

【探究案】

Task3. Read and conclude the main idea of Passage One. Passage1.

The _definition___ of an ad campaign Passage2.

How to__determine____ the target audience Passage3.

What the ad campaign says Passage4.

How to ___reach____ the target audience

Task4. Fill in the blanks according to Passage One. How do you build an ad campaign? What differs from a _single_______ ad, an ad campaign is a __planned______ programme

To discourage young people from smoking.

2018学年第二学期高一英语导学案 编制人; 卜志明 时间:2019.3.12

of ads using various kinds ads to reach a certain audience. The _majority________ of the questions you must first consider are as below:

1.

Who is the audience for your ad campaign? The people you want to know are your _audience_________. To determine your audience, what you will need to do __are________ a little research and analysis ___ahead_________ of time. 2. What do you want your audience to say?

You __won’t________ decide what you want your audience to know or think about __until______ you have decided who your audience is. It is important to __appeal________ to the audience to get them to __react_______ in a certain way. 3. How do you reach your audience? There are a great number of approaches to __getting_______ your message __across_______when you are putting together an ad campaign. The decision __what______ way you want to use should rely mostly on your target audience and which kinds of ads ___reach____ that group best. Task 5. Fill in the form below To build an ad campaign The8__ways______ to reach your audience

way the audience react.

* use different methods to get your message 9__across_______ *choose the best approach, 10_depending_______ on your target audience 【检测案】

Fill in the blanks according to Passage Two.

Every year millions of people around the world die due to smoking, 1__which_______ is why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is high-school teenagers and our aim is to 2__discourage______ young people from smoking. Our campaign will start on 31 May, World No Tobacco Day3 __when______ we will put large posters around the school with logo and slogan. Our website will 4__provide______students with more information about smoking. We will also 5__publish_______ an article in the school magazine 6__informing_______ students about the dangers of smoking, and we will organize an essay competition as well. It is because many people think that smoking is cool or enjoyable, but they are not fully aware of the effect that it has on their health that we choose this picture as our logo. We want to 7_shock________ people into 8__realizing______ that many people smokers die all too soon 9_from_______ illness and diseases 10__related______ to smoking. Homework 1.

Underline useful phrases and key words. 2.

To polish up your own ad campaign about a public welfare problem.

summary

The definition of campaign an ad supporting details

* It is an organized programme of ads, which uses 1__various____ kinds of ads to reach a particular audience. *You need to do a little 3__research_________.

*You want to know what the audience already thinks.

*It’s important

to know your audience and you 4__create_______ the right message. The target 2__audience_______ for it The 5__content______ of an ad * gather 6__information______ from your research

campaign * It’s important to always try to 7__appeal______ to the —————————————————————————————————————————————————————————————————————————————————————————————————————————

名言警句：The best preparation for tomorrow is doing your best today. 在今天把事情做到最好就是对明天最好的准备。