Reading(1)：Advertisements优秀教学实录

课程单元教学设计首页

课程课题：Unit 1

Advertising

——

Period 1

Welcome to the unit 授教授日课

师

课

期

授课班级

年

月

日

学时数

2

教学地点

1. To enjoy some beautiful advertisements and have a general idea of advertisements.

Knowledge 2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 教目学

标

Ability 3. To get involved in the discussion and practice spoken English. 1. Encourage the students to discuss about advertisements. 2. Students can get a better understanding of advertisements.

Students are expected to practise their spoken English and share opinions with others by actively participating in the designed activities. Emotion 教重难学

1. To talk about the four advertisements and get some ideas of the two main types of ads and 点

their respective purposes. 点

2.Encourage the students to communicate with classmates.

教学

手段

与方法

1. Discussion in pairs or in groups. 2. Task-based in-class activities. 3. Explanations of some language points.

教准

学

A tape recorder and the multimedia.

备

参资考

《牛津高中英语》（教师用书）

料

《牛津高中英语》课课练

教反学

思

牛津高中英语教学设计

单

元：Unit 1

Advertising 板

块：Welcome to the unit

课堂设计指导思想：

本堂课以听说为主，是整个单元的第一课时，是对整个单元的导入，应起到引导学生对本单元主题即广告业和广告产生情趣。首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣；接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。学生应积极参与到上述活动中，并在活动中到达操练口语的目的；与此同时，有关

“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感，这也有助于达成新课程标准中有关情感态度的目标要求。

Teaching aims: 1. To enjoy some beautiful advertisements and have a general idea of advertisements.

2. To talk about the four advertisements and get some ideas of the two main types of ads and their

respective purposes. 3. To get involved in the discussion and practice spoken English. Teaching procedures: Step 1

lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements. 【设计说明】在我们的日常生活中，广告随处可见。教师在此处选择了较有代表性的，贴近中学生生活的，学生喜闻乐见的广告作品。以此激发学生对广告的强烈兴趣，调动学生进一步了解和学习广告知识的积极性，为完成后续的教学任务作好铺垫。

Step 2

Brainstorming Ask students to have a brainstorm and then answer the following two questions: 1. Where can we find these ads? 2. Why do you like these ads?

【设计说明】让学生通过头脑风暴来回答上述两个问题，一方面可作为进一步的的热身活动，同时也可检测学生对广告呈现方式的了解，让学生在寻找问题答案的过程中获得成功的喜悦。

Step 3

Observation Ask students to focus on the four advertisements on Page1. Encourage the students to form pairs and discuss the contents of each one and try to divide the four advertisements into two parts. Thus, encourage the students to pay attention to the functions of the commercial advertisements and public service advertisements.

2

【设计说明】通过鼓励学生结对讨论每幅广告画的内容，提高学生的观察能力，获取基本的广告知识，即广告可分为商业广告和公益广告两大类，并激励学生进一步关注这两类广告的功能。另一方面，能增进学生对社会的了解，并在此基础上增强他们的社会责任感，有利于培养学生积极向上的良好的情感态度。

Step 4

Discussion and speaking Organize the students into four groups and ask each group to talk about one of the four pictures in front of the whole class. Each group should choose one representative to present their ideas to the whole class. The three questions can help the students to start the discussion. 【设计说明】组织学生分组讨论可扩大操练面，在小组内所有学生可各抒己见，学生陈述自己观点的过程即练习口语的过程。然后各小组代表再集中本组的意见在全班展示，在这一过程中，不仅陈述者得到了很好的锻炼机会，全班同学也可获取更多有关“地球日”和“禁毒”的信息。

Step 5

More ads for you to discuss Provide the students more meaningful and interesting advertisements and encourage them to think about an appropriate slogan for each one. 【设计说明】这一环节可作为与本课起始时导入环节的呼应，可进一步调动学生学习广告知识的热情，帮助学生为下一课时的学习做好准备。

Step 6

Homework

Ask students to look for more information about ads and make good preparations for the reading part. The students can surf the net if they have access to it.

【设计说明】鼓励学生利用网络等有效学习资源了解更多有关广告的知识，在巩固本堂课所学内容的同时，为下一堂课铺设平台。

U1 重点词汇讲解

1. advertise

⑴

v.

为……做广告，登广告宣传

e.g. The perfume has been advertised in all the major women’s magazines.

这种香水在所有主要的女性杂志上都做了广告。

⑵

vi.

登广告招聘

e.g. We need to advertise for a new chef.

我们需要登广告招聘一名新厨师。

advertisement

n.

广告，宣传

e.g. If you want to sell your old sofa, why not put an advertisement in the local paper? 你若打算想卖掉旧沙发，为

什么不在本地报纸上登个广告呢？

advertising

⑴

adj.

登广告，广告宣传

a national advertising campaign

3

⑵

n.

广告业

e.g. He has been working in advertising for 20 years.

他从事广告业已经二十年了。

2. persuasive adj.

有说服力的

persuade v.

劝说

persuasion n.

说服

e.g. They used many persuasive arguments.

他们用了许多有说服力的论据。

【常用搭配】

1)

persuade sb. /pron.

2)

persuade sb. of sth.

说服某人

使某人相信某事

说服某人做某事

3)

persuade sb. to do sth. = persuade sb. into doing sth.

4)

persuade sb. out of doing sth. 5)

persuade sb. that-clause

说服某人不要做某事

使某人相信

某人相信……

6)

sb. be persuaded that-clause

【例句】

1)

I can persuade the boss soon. 2)

I persuaded him of its truth.

我很快就能说服老板。

我使他相信这是真的。

他们说服了她和他们一起去。

我们说服她接受这份工作。

我劝服我父亲戒了烟。

她使我相信死并不能结束一切。

3)

They persuaded her to go with them. 4)

We persuaded him into taking the job. 5)

I persuaded my father out of smoking.

6)

She persuaded me that the death did not at all.

7)

I’m almost persuaded that he is honest.

我几乎相信他是诚实的。

3. cheat

⑴

vi.

作弊，作假

e.g. Kids have always found ways of cheating in school exams.

孩子们总能找到考试作弊的方法。

⑵

vt 欺骗，哄骗

e.g. He was accused of cheating investors out of their life savings.

他被指控骗取了投资者一生的储蓄。

⑶

vi.

不忠

e.g. He swore to me that he had never cheated.

他向我发誓从来没有对我不忠。

⑷

n.

骗子，作弊者

e.g. We should have strict penalties for tax cheats.

4

我们对骗税者应该有严厉的惩罚。

⑸

n.

作弊行为

4. breath

n.

⑴

气息

e.g. His breath smelt strongly of alcohol.

他呼出的气中有很浓的酒味。

⑵

呼吸

e.g. She took a long slow breath to calm down.

她长吸一口气，让自己平静下来。

【常用短语】

hold one’s breath

屏住呼吸

e.g. I held my breath and dived into the river.

我屏住呼吸，潜入了这条河里。

be out of breath

上气不接下气

e.g. She was out of breath from climbing the stairs.

她爬楼爬得上气不接下气。

breathe

⑴

v.

呼吸

e.g. He held her so tightly that she could hardly breathe.

他紧紧地抱住她，使她几乎喘不过气来。

⑵

vi.

吸入

e.g. I don’t want to breathe in other people’s smoke.

我不想吸入二手烟。

5. fool

⑴

n.

蠢人，傻子

e.g. How could you be such a stupid fool!

你怎么会笨成这个样子！

⑵

vt.

愚弄，欺骗

e.g. I was completely fooled by her.

我完全被她愚弄了。

【常用短语】

fool sb. into doing sth.

欺骗某人做

5

e.g. Don’t let anyone fool you into handing over large sums of money.

不要让人骗得你把大把大把的钱叫出来。

foolish

adj.

愚蠢的

foolishly

adv.

愚蠢地

6. cure

⑴

n.

有效药，疗法

e.g. Doctors say that there are several possible cures.

医生说有几种可能奏效的疗法。

⑵

n.

对策，方案

e.g. It’s the only possible cure for our trade deficit.

这是解决我们财政赤字的唯一对策。

⑶

vt.

治愈

e.g. Many formerly fatal diseases can now be cured.

原先的许多绝症现在都可以治好了。

⑷

vt.

控制，消除

e.g. Nothing seemed to cure him of his nervousness.

好像什么都不能消除他的紧张情绪。

7. comment

⑴

n.

评论，述评

e.g. We would welcome your comments on our work.

我们欢迎你对我们的工作提出意见。

make a comment on = make comments on

对...做出评价

e.g. Did she make any comments on your speech?

她对你的演讲做出什么评价了吗？

⑵

n. （电视，电影）评论

e.g. a page of news and comment

⑶

v. 发表意见，评价

e.g. I’m not in a position to comment on the matter.

我无权对此事发表评论。

8. aim ⑴

n.

目标，目的

6

e.g. My main aim on this course is to gain confidence.

我上该课程的主要目的是获取自信。

⑵

n.

瞄准，准头

e.g. He quickly regained his balance, took aim, and fired. 他迅速重新恢复平衡，瞄准并开火。

⑶

vi.

打算，企图

e.g. The project aims to provide an outlet for children’s creativity.

该项目试图为孩子们的创造性提供一个表现的场所。

⑷

vt.

瞄准

e.g. He was aiming at the tree but missed.

他瞄准了那棵树，但是没有打中。

【常用短语】

●

be aimed at (doing) sth.

旨在于，目的在于

e.g. The regulations are aimed at the prevention of accidents at work.

这些规定的目的是为了要防止工作事故。

The book is aimed at people without specialized knowledge.

这本书适宜那些没有专业知识的人阅读。

9. benefit ⑴

n.

益处，好处

e.g. The new sports centre will bring lasting benefit to the community.

新的体育中心将会使社区居民持久受益。

⑵

n.

福利，津贴

e.g. The benefits include medical insurance and a company car.

福利包括医疗保险和一辆公车。

⑶

vi.

受益，得到好处

e.g. Patients have benefitted greatly from this treatment.

病人已从该治疗中大大受益。

⑷

vt. 对...有好处，有助于

e.g. The system mainly benefitted people in the south.

这项制度主要使南方人受益。

beneficial

adj.

有益的

e.g. One or two glasses of wine a day can be beneficial.

每天喝一两杯酒是有益的。

7

10. promote

v.

①

提升，使晋级

②

积极筹划，鼓励，促进

【例句】

1)

The young army officer was promoted to captain. 2)

How can we promote the sales of this product?

3)

We must promote the match carefully. 【派生词】

promoter

n.

策划者，推销者

这位年轻的军官被提升为了上尉。

我们如何推销这一产品呢？

我们必须认真策划这场比赛。

promotion

n.

提升，促销活动

11. consult ⑴

vt.

向……咨询，求助

e.g. Before going on a diet, you’d better consult your doctor.

节食前，你最好向你的医生咨询一下。

⑵

v.

商量，征得同意

e.g. We’ll consult with representatives of different jobs.

我们会和不同职业的代表商量。

⑶

v.

查找，查询

e.g. Consult the timetable to see when the last train leaves.

查一下时间表，看看末班车什么时候开出。

12. recommend vt.

推荐；介绍；建议

recommendation n.

建议，提议

【常用搭配】

1)

recommend sth. to sb.= recommend sb. sth.

2)

recommend sb. to do sth. 3)

recommend sb. as…

向某人推荐

推荐/劝告某人做某事

推荐某人为……

建议某人做……

4)

recommend that … sb. (should) do sth.

【例句】

1)

Our teacher recommended us some new books on this subject.

老师向我们推荐了这个学科的一些新书。

2)

I recommend he should see a doctor.

我建议他去找个医生。

3)

The old man should listen to the doctor’s recommendation that he stay in bed.

老人应听从医生卧床休息的建议。

13. determine

v.

确定；决定

determination

n.

决心；果断；坚定

【常用搭配】

8

1)

determine sth. 决定某事

2)

determine to do sth. 决心做某事

3)

determine on (doing )sth. 就……做出决定

determined

adj.

有决心的，决定的（在句中常作定语或状语）

【常用搭配】

1)

be determined to do sth. 2)

be determined +从句

【例句】

1)

The police are determined to bring back the missing boy when his family have given up all hope.

警方决心找回失踪的男孩，而他的家人已经放弃了所有的希望。

2)

At the age of twenty, Steve left his hometown, determined not to return without making his mark.

在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。

下决心/决定做某事

14. urge ⑴

vt.

敦促，催促

e.g. The UN urged them to honor the peace treaty.

联合国敦促他们尊重这项和平条约。

⑵

vt.

强调，竭力主张

e.g. He urged restraint in dealing with the protester.

他强调在应对抗议者时应该保持克制。

⑶

n.

冲动，强烈的欲望

e.g. I had an overwhelming urge to kiss him.

我有种冲动要吻他。

15. product

C/U.

产品，产物

【例句】

1)

They must have new markets for their products.

他们的新产品必须有新的市场。

这个计划是长时间仔细思考的产2)

The plan was the product of many hours of careful thought.

物。

【派

生

词】

production

n.

生产

producer

n.

生产者，制造者

productive

adj.

生产的，多产的

productivity

n.

产率，生产能力

9 produce

n.

产量

U.

产品，农产品

v. 生产

【单词辨析】

1)

product

产品，产物，它主要指工厂制造的产品；也可以用于化学反应的生成物。

2)

production

指生产或制造产品的行为，即生产过程。

3)

produce

用作名词时，解释为“产品，产物”，但它常指农产品。

16. danger

C.

可能引起危险的人或物

U.

一般的“危险”

【派

生

词】

dangerous

a.危险的

endanger vt. 危及

endangered

a.面临灭绝的

【常用搭配】

1)

in danger

2)

in danger (of )

处于危险之中

有……的危险

脱离危险

对……构成威胁

3)

out of danger

4)

be a danger to …

【例句】

1)

Smoking is a danger to health.

吸烟危害健康。

她病重，但已经脱离了危险。

2)

She was very ill, but is now out of danger.

17. service

n.

服务

【常用搭配】

3)

at one’s service 4)

do sb. a service

随时为某人做某事

帮某人的忙

对某人有用处

5)

be of service to sb.

【例句】

1)

If you need any help, I’m at your service.

你要是需要帮助，我可以随时帮忙。

你组织这次旅行需要我帮忙吗？

2)

Can I be of service to you in organizing the trip?

【派

生

词】

serve

vt.

“为……服务，招待（顾客端）（饭,菜）”

vi.（不及物），供职，服役

1)

serve as

10 充当，担当

给某人端上……

为人民/为国家/社会服务

2)

serve sb. with sth./serve sth. to sb.

3)

serve the people/ the country/ the society

【例句】

—I hear you have an experience in the Royal Air Force. Is that true?

—Yes. I served in the Royal Air Force for six years.

18. aware

adj.

明白的，意识到；有意识的；懂事的，明智的

【派

生

词】

awareness

n.

意识

unaware

adj.

不知道的，未察觉到的

【常用搭配】

1)

be aware of

察觉，感觉到

知道……；意识到

知道……；体会到

使某人意识到

2)

be aware that-clause

3)

be aware wh-clause

4)

make sb aware of

【例句】

1)

He wasn’t aware of the danger.

他没有察觉到危险。

我很清楚工作职位很少。

2)

I’m well aware that very few jobs are available.

19. intended

adj.

（为……而）设计的/打算的

【常用搭配】

1)

be intended for (专为……而)设计的/打算的

2)

intend to do sth 打算做某事

【例句】

3)

The film is intended for the young under 18.

这部电影是专为18岁以下的青少年拍的。

4)

This was intended to be a picture of a cat.

这幅画本来是要画猫的。

20. issue

n.

要点，关键问题；流出，放出，出版；发行物，刊物

vt. 发行，发布；出来，流出

【例句】

1)

The real issue is that he is the right man to do that.

选。

2)

I bought the book that day after its issue.

这本书发行的第二天我就买了。

每年都有新发行的圣诞邮票。

新邮票最终发行了。

问题的关键在于他是做那件事的适当人3)

There is a new issue of Christmas stamps every day.

4)

The new stamp was issued at last.

11

5)

I saw blood issuing from the wound. 【常用搭配】

1)

the issue of bank notes

2)

raise a new issue

3)

issue in

issue from

我看见血从伤口处流出来。

钞票的发行

提出新论点

导致

由……引起

21. claim

vt.

①声称，宣称

②

要求，索要

【常用搭配】

1)

claim sth

宣称……/认领，要求得到……

因为B而要求得到A 宣称，宣布……

2)

claim A for B. 3)

claim that …

【例句】

1)

After the battle, both sides claimed victory.

2)

She claimed ownership of the land.

战争之后，双方都宣称取得了胜利。

她对这块土地的产权提出了要求。

我能代他为其受到的伤害要求赔偿吗？

3)

Can I claim payment for him for the damage?

22. convenient

adj.

方便的，便利的

convenience

n.

方便的

【常用搭配】

1)

be convenient to /for sb.

对某人说是方便的

做……是便利的

为方便起见

为某人方便起见

2)

It’s convenient for sb. to do sth.

3)

for convenience

4)

at one’s convenience

【例句】

根据汉语提示完成下列句子。

1)

Can you come and see me at your convenience? 你能在方便的时候过来看我吗？

2)

It’s quite convenient for us to live near the station.

对我们来说，住在车站附近很方便。

23. approach

v.

接近：靠近

n.

途径，达到……的途径或方法；通路：

【常用搭配】

1)

approach to sth

12 ……的方法，通向……的道路

对……进行探讨

2)

make an approach to

【例句】

1)

She heard footsteps approaching from behind.

她听到后面的脚步声逐渐接近。

士兵们在所有通向宫殿的路口放2)

Soldiers were guarding all approaches to the palace.

哨。

3)

The company has made some approaches to the government.

公司已向政府提出了一些建议。

24. share

vt.

分享，共有

n.

份额；股份

【常用搭配】

1)

share sth. with sb.

3)

share (in) sth.

【例句】

与某人分享某物

和某人分担某物

分享、分担

同甘共苦

2)

share sth. among/between sb.

4)

share the joys and hardships

1)

She won’t share her secret with us.

她不愿意把她的秘密告诉我们。

2)

They shared the sweets among the children.

他们把糖分给了孩子。

3)

I will share (in) the cost with you，and your share of the cost is about $10. 我会和你平摊费用, 你的这份费用大概是10美元。

4)

buy 500 shares in a shipping company

购买某航运公司的500股股份

Useful phrases

1. be meant to

⑴

有义务（责任）做

e.g. You are meant to keep the children out of trouble.

你有责任不让孩子们遇到麻烦。

⑵

有意（打算）做

e.g. It was meant to be an apology but it only made her angry.

这原本是为了道歉，

但却只惹她生气。

be meant for sth./sb.

为....准备，设计的

e.g. These books are not meant for primary school students.

这些书不是为小学生而编写的。

2. even if/though

即使，即便

e.g. He will never come even if he was invited.

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即使请了他，他也不会来的。

Even though I have a master’s degree, I can’t fill in this form.

尽管我有硕士学位，我还是不会填写这表格。

3. fall for

【常用搭配】

1)

fall for sb.

被某人所吸引，爱上某人

e.g. They fell for each other at first sight and got married six weeks later.

他们一见钟情，六个星期后就结婚了。

2)

fall for sth.

（轻易）相信某事

e.g. The salesman said the car was in good condition, and I was foolish enough to fall for it.

推销员说这汽车状况良好，而我那么傻，竟然信以为真。

4. be used to (doing)sth.

对……习以为常，习惯于，适应

【相似短语】

1)

be /become/get accustomed to (doing) sth.

2)

adapt oneself to

习惯于

使自己适应或习惯于……

适应；

习惯……

3)

adjust to (doing) sth. 【短语辨析】

1)

be used to do

2)

used to do/be

【例句】

被用来做

曾经，一度

1.

He used to get up early when he was at the university.

他大学时常常起得很早。

2.

At present, many trees are cut down and used to make chopsticks.

目前很多树都被砍下用来做筷子。

3.

I have been used to the busy life here.

我已习惯了这儿的繁忙生活。

5. trick sb. into doing sth.

诱使某人做某事

【常用搭配】

1)

play tricks on sb./ play jokes on sb. 2)

make fun of sb .

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捉弄某人

取笑某人

骗走某人的……

3)

trick sb. out of sth.

【例句】

1.

The kids often play tricks on the old man. 2.

She was tricked out of all her savings.

孩子们经常戏弄老人。

她被骗走了所有的积蓄。

人们取笑她因为她戴了顶奇怪的3.

People make fun of her because she wears a strange hat. 帽子。

6. deal with 处理，对付；对待；解决；处理, 论及；涉及

【常用搭配】

1)

deal with常与疑问词how连用

2)

do with常与疑问词what连用

【例句】

The most important thing to keep in mind when dealing with an emergency is to stay calm.

要牢记的是：当遇到紧急情况的时候要保持冷静。

7. be concerned with 与……有关／联系；对……感兴趣

【常用搭配】

1)

be concerned about

2)

be concerned over/at sth. 3)

be concerned with

关心

为某事忧虑

和某事有牵连

就……而言；关于

4)

as far as sb. is concerned

5)

concerning

prep. 关于

【活学活用】

1)

I am concerned about my wife’s health.

我担心我妻子的健康。

2)

Her latest survey is concerned with youth unemployment. 她的最新调查与青年的失业有关。

3)

As far as I’m concerned, you can do what you like.

就我而言，你可以做你喜欢的事。

8. appeal to ①迎合，对……有吸引力，引起兴趣

②恳求，

呼吁

【常用搭配】

1)

appeal to sb. for sth.

为某事而向某人呼吁

2)

appeal to sb. to do sth.

3)

make an appeal to sb.

呼吁某人做某事

向某人提出呼吁

4)

appealing

adj.

有吸引力的，有感染力的

【例句】

It’s not easy for the design to appeal to all ages.

这项设计要吸引所有年龄的人是不容易的。

政府正在呼吁每个人都要保护水资源。

The government is appealing to everyone to save water.

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9. get sth. across to sb. 传达；被理解；使人了解

【短语辨析】

1)

get sth. over.

克服

通过；完成；到达

开始做某事

说服某人

2)

get (sth.) through

3)

get down to sth./ doing sth.

4)

get round

【例句】

1)

The final examination is coming up soon. It’s time for us to get down to our studies. 期末考试快来了，我们该开始复习了。

2)

--- The boss said we had only three days to finish the work.

老板说我们只剩三天时间去完成工作了。

--- Don’t worry. We have already got through two thirds of it.

别担心，我们已经完成了三分之二的工作。

3)

She could always get round her father, who would give her whatever she asked for.

她无论要什么，她的父亲都会给她，所以她总能够说服她的父亲。

4)

He was disappointed at not getting the job, but he soon got over it.

因为没有得到这个工作机会，他很失望。但很快，他克服了这种失落感。

10. be satisfied with对……感到满意

【相关短语】

1)

be pleased with

2)

be content with

3)

far from satisfactory

对……感到满意

对……感到满意

远不能令人满意

满足某人的需要/好奇心

使某人感到满意的是

对……表示满意

4)

satisfy one’s demand/curiosity 5)

to one’s satisfaction

6)

express one’s satisfaction with 【例句】

1)

Nick is looking for another job because his boss was satisfied with nothing he does.

Nick正在找一份新工作，因为他的老板对他的工作很不满意。

2)

The problem is unlikely to be solved to everyone’s satisfaction.

这问题不太可能以每个人都满意的方式来解决。

练习

一.

单词拼写

1. All of us have been a________ that ads play an important role in our daily life.

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2. They made a c______ that this type of digital camera was of high quality. 3. His lie was so touching that many of his friend f_____ for it. 4. This new kind of computers are so small and light that they are c ______to carry about. 5. His unique a__________ to the problem was thought highly of by the teacher. 6. Many young people like his songs, that is to say, his songs a_______ to young people. 7. He p________ me to go shopping and I bought a big pack of goods. 8. Your job is p________ the new product to make it known to consumers. 9. That hotel is famous for its fine s______. The waiters and waitresses are friendly and polite. 10. Some commercial ads don’t tell the truth, so be s_______ about them.

二. 完成句子

1. 他说服我放弃了中断试验的想法。

He _________ me to ______ ______the idea of dropping the experiment. 2. 她总是想着怎样才能为祖国多做些事情。

She always _______ ________ how to do more for the motherland.

3. Clare，让Harry玩一会儿你的玩具。你要学会和你的弟弟分享。

Let Harry play with your toys as well, Clare---you must learn to ________ _______ your brother.

4. 如果要吸引顾客，你必须考虑使用何种方法。

If you want to ____________ __________, you must decide _______ ______________ you want to use.

5. 一个好教师会想尽各种办法让学生听懂。

A good teacher will try lots of different ways to _______ _________ ___________ __________ to the students.

6. Nell不相信Joe是喷气式飞机飞行员的说法。

Nell did not _______ __________ Joe’s story about being a jet pilot.

7. 我已经习惯处理这种问题了。

I’m _________ _______ ____________ ___________ matters of this sort.

8. 目前我们住单元房很满意，不过不久我们也想住个独门独院的房子。

We’re ______ _______ ________ in a flat for the moment, but we may want to _______ _____ a house soon.

9. 消费者要学会保护自己不受不真实广告的欺骗。

Consumers must learn to _________ themselves ________ _________ __________ about products or services.

10. 务必记住离开时关上灯、锁好门。

________ _______to remember to turn ______the light and lock the door when you leave.

三．词语填空（每个动词或短语只能用一次）

be meant to, play tricks on, be proud of, be satisfied with, connect …

to, encourage sb. to do, provide … for, lead a … life, share …with, appeal to

1. I ________ a room ________ my friend Jack while we were on holiday last week.

2. The advertisements with famous film stars _______________ young people greatly.

3. He _______ very ______________ having a friend with such noble ideas.

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4. If I could get work I should be only too willing to __________ food and clothing ________ those poor children.

5. During the war time, people in that country _____________ rather miserable _________.

6. The experiment __________________ test this theory.

7. I ________ not at all ______________ my present job because of the low salary.

8. His words _____________ me ____________ work even harder.

9. When I dialed the number, I was again _______________ the wrong person.

10. He was always __________________ others, so he was unpopular among his classmates.

四. 编写故事

trick, share, issue, aware, approach, service, product, recommend, deal with,

be satisfied with

Key 一. 单词拼写

1. aware

2. claim

6. appeal

7. persuaded

二. 完成句子

1. persuaded, give up

4. attract customers, what approach

7. used to dealing with

claims 10. Be sure, off 三. 词语填空

1. shared with 2. appeal to

6. is meant to

7. am satisfied with 3. fell

8. promoting

4. convenient

9. service

5.approach

10. smart 2. thinks about

5. get his meanings across

8. satisfied with living, move to 3. share with 6. fall for 9. protect, from, untrue 3. is proud of

8. encouraged to 4. provide for

9. connected to 5. led a life 10. playing tricks on 四.编写故事

Actually, we have dealt with that company for many years. Meanwhile, we even hold a large number of shares of them. However, a report of financial scandals of that company was issued last week. We are aware that we have been tricked out of money over the past few years. Yesterday, we held an urgent meeting, discussing what approaches should be taken immediately. Most of our staffs recommended stopping selling products or supplying any service to that company. Eventually, we reached an agreement and all of us were quite satisfied with it.

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