Reading(1)：Advertisements板书设计

Learning Project Module 4

Unit1 Reading: Advertisements After this period, the students will be able to ★

know some information about advertisements ★

know how to read expository writing ★

know how to treat two main kinds of advertisements

Learning procedures: Step I Leading-in Watch the film clip and discuss the following questions

1.What is the film clip about?

2. How do you like this ad? Please give your reasons.

Step II Fast-reading

Read the text quickly and try to answer these questions. 1.Where are advertisements usually found？

2.Why must we be aware of the skilful methods used in ads?

3.When did China begin a nationwide public service advertising campaign?

4.Why should we follow the advice in PSAs?

Step III Careful-reading Read the text carefully, then fill in the form using proper words(within three words).

Topic: Advertisements

Outline Supporting details

（2）___ can be seen almost everywhere, and here are some （1）_______ research information on advertisements to( 3)___ with you.

Definition:

Advertisements(4)______ people to buy a product or

service, or believe in an idea by using (5)____ and pictures. What is an Main types: advertisement? ★

commercial ads: to promote a product or service

★

public service ads: to educate people about (6)_______ or any other problem that affects public welfare

The words and pictures used in ads are to try and sell us Does an advertisement things, so even if an ad doesn’t lie, it doesn’t mean it tells tell people the you the complete truth. We must not fall for this kind complete truth? of(7)______. .

PSAs also use attractive pictures and clever language , but

they are made

Public service advertisements ★

to serve (8) ______ ★

to deal with widespread social problems ★

to encourage people to support public projects ★

to teach people how to live healthy lives

We should see the advertisements clearly by using our （10）（9）_________ ______ and shouldn’t be a slave to them. Step IV Reading strategy：how to read expository writing What is expository writing? Expository writing is meant to introduce you to basic information to a _____. What is the structure of expository writing? Structure:

★

____1__ of the subject ★

___2_____ and _3____ that develop or support the idea ★ ___4_____

Step V Debate（In groups）

Group A Advertisements have positive effect on our life

Group B Advertisements have negative effect on our life

Step VI Homework 1.

Write your arguments or opinions into a short article. 2.

Review the text and underline some difficult and important phrase or sentences