Task(1): Writing an advertisement: Skills building 1 and 2优秀教案设计

M4U1

Advertising Task

Writing an advertisement

Teacher: Mr Zhao Teaching Aims Get to learn and practice the skills of writing an advertisement Teaching points Get to learn different parts of an advertisement and their content and language Teaching methods Inductive method Teaching aids 1. a multimedia 2. a blackboard Teaching procedures Step 1

Lead-in: Watch and answer 1.

Watch a video and answer a question:

Do you think suitable content and language are important for an advertisement? 2.

Enjoy an advertisement and try to tell the structure of an advertisement.

The structure of an advertisement:

Step 2

Observing the content and language Task 1

Attractive headline

Qs: 1.

Can you tell what products or services the following headlines are advertising?

2.

What do headline1 to headline 4 have in common? What do headline 5 to headline 8 have in common?

1



Tips for headline design Content:

Language:

Task 2

Lead-in paragraphs Qs: 1.

What types of sentences are used in the following lead-in paragraphs? A.

Statements

B. Questions C.

Exclamations

D. Imperatives

2.

What are the functions of lead-in paragraphs?

4 examples: a. Have you ever regretted not having recorded those important moments forever? (1)

You won't feel that way any more.(2)

b. You will be amazed at the new recipes and new taste! (3) Our sandwiches are yummy!(4)

c. Are you bored with wearing the same blue jeans every day?(5) Then why don't you get into our new jeans in deep red?(6)

d. Olay Total Effects 7-in-1 Age-defying Day Moisturiser with SPF gives you 7-in-1 age-defying effects for visibly younger-looking skin.(7)



Tips for lead-in paragraphs writing:

Language:

Content:

2

Task 3

Main body 1.

Tick (划勾) the related information that you think should be included in the main body

- Benefits related to your product or service - Price - Comments from customers - Unique(独特的，唯一的) features about the product or service - Where to purchase(购买) it - taste/look/ ingredients(原料) - website/ telephone number - designer - producer (生产者) - date/time

2.

Choose the top three that you think will appeal to（对......有吸引力）

the customers most.

3. What kind of sentences are used most in the main body? Simple sentences, compound sentences（并列句）, or complex sentences （复合句）?

a. Try DG Real Photos. This great camera is produced in Germany. It's easy to use. It allows you to take photographs without a break for up to 6 hours.

'What

a wonderful camera! It's cute and practical.' -- Li Dan

b. We select and use only the best meat an freshest vegetables. Our sandwiches are a bargain at only ¥5 each. When you buy one now, as a bonus you get another one free!

c.

This is the season's hottest color. They are so comfortable that you'll want to wear them day and night! A pair of Wild& Fancy jeans costs only ¥40, available in all Wild & Fancy shops now.

3

Tips for main body writing: Content:

Language:

Step 3 Summary How to write an advertisement:

Language

Content 1)

Headline 2)

Lead-in body 3)

Main body

Step 4

Practice

Writing an advertisement

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