Section A Grammar focus 3a—3c教案2

教学设计

教材来源：初中《英语》教科书/人民教育出版社2013版

内容来源：七年级英语（上册）

Unit7 How much are these socks?

主

题：Section B

2b Mr. Cool 's Clothes Store 课

时：共1课时

设计者：经开区实验中学贾苗苗

设计思路：

这篇文本为一则广告，主要采用降价促销这一营销策略来吸引顾客，文本结构清晰，有招徕顾客的开头结尾，用提问的方式来吸引读者的注意，并且考虑到不同买者(女孩、男孩)的需求。因为本单元围绕不同衣物及买东西问价格而展开，该广告只采用了降价这种促销方式，其实结合实际生活，还有很多种其他方式，如送优惠券，多买多送，包邮等，在为学生铺垫写作时，可激活学生思维进行讨论，加入更多使广告更加吸引消费者的策略。

一、学习目标确定的依据

课程标准

1.能根据语调变化；体会句子意义的变化

2.能读懂简单的故事和短文并抓住大意；

3.能用短语或句子编写简单的故事。。

Students Analysis: The students are in Grade 7. Most of them are active in class and they get easily involved in class when competiting with other groups. They have already learned about different kinds of clothes and are able to ask and answer about prices. And they have learned many adjectives to describe things. Lesson Objectives By the end of the dass, the students will 1)

be able to use the following expressions by making an ad for a store:a .. store at one 's great sale; at very good prices; for ../for ... only, Come ..... Come and buy,Do you like.? Do you need...? dollar(s), yuan 2)

understand the following topic related expressions by T 's presentation: attract, attractive, strategy, big sale, 70% off customer

3) know the following ways to write an attractive ad and be able to use them to write their own ads. Invite customers to the store at the beginning and the endb. Use the selling strategy of big sale C. Ask questions to attract customers' attentiond. Think about different customers' needs e. Use more adjectives to describe the things in the store. Use other selling strategies such as gifts, buy one get one free, and coupons 4) know some well-known sales promoting days(Thanksgiving Day, Boxing Day, Black Friday) in western countries by watching the video clip and practicing the target expression at a great sale. 5) be aware of the sales promoting strategies employed in ads and think critically from the customers' perspective and then possibly make rational purchase decisions in their everyday life. Lesson Outcome Ss work in groups to design an ad for their own store using the language and strategies learned in class. 学习目标：

1. 通过师生互动，学生能就话题需要的语言结构查漏补缺并生成话题需要的新词汇。

2. 通过两个广告的对比，学生能够体会广告的语言特点，提炼出广告的写作策略。

3. 通过小组合作共同完成一则80词左右的广告。

学习重点：

1.能就话题需要的语言结构查漏补缺并生成话题需要的新词汇。

2.

通过两个广告的对比，学生能够体会广告的语言特点，提炼出广告的写作策略。

3.能完成一篇80字左右的广告。

Teaching Procedure Activity 1:

Watch a video clip from Good luck Charlie and answer the following Wh-questions. 1)

What do they want to buy? Why do they have to wait in line on Thanksgiving Day? The laptops are really cheap. People sell them for only 49 dollars. They are at terrific/very good prices. 2)

Where can they buy the things? Ss Compare another two photos: one store on big

sale with lots of customers and another with no customers to elicit big sale, at a great sale 3)

When can they buy things at a great sale? Teacher leads Ss to discuss on the occasions when stores are on big sale and get to know some shopping festivals home and abroad such as Double Eleven and Black Friday. 4)

How do they know things are at a great sale? They read some ads. 5)

Where can we see ads? On TV, in the newspaper, on the Intenet, on the street... So ads can be everywhere. 6)

Why do people put ads everywhere? to attract more customers. 设计意图:由《查莉成长日记》视频片段导入有利于活跃课堂气氛，提高学生的兴趣和参与的积极性。与此同时，通过观看视频内容，可以激发学生对于购物的图式，回忆过往的购物经历，与此同时教师呈现目标语言，为之后的课堂听力、阅读、讨论以及写作做好铺垫。

Activity 2:

Listen, Read and Imitate. 1)

Ss listen to the an ad and fill in the price tags. 2)

Ss check the answers by asking their peers the questions “How much are their ..?”and ask the question as They have..for.. dollars . 3)

Ss read after the recording, mark the tone and imitate the tone, especially the stress. 设计意图：在听力过程中寻找具体价格有利于培养学生的听力能力;让学生自己问问题，既是对之前学习内容的巩固，也有利于提高课堂学生的参与度;模仿课文的重音和语调有助于学生更好地体会广告的亮点。

Activity 3:

Compare the text with a simplified version with only the price information

1)Ss compare the two texts and look for the differences, and T summarizes the ways the writer uses. 2)understand the following topic related expressions by T 's presentation: attract, attractive, strategy, big sale, 70% off customer

3)

know the following ways to write an attractive ad a.

Invite customers to the store at the beginning and the end b. Use the selling strategy of big sale c. Ask questions to attract customers' attention. Think about different customers' needs e. Use more adjectives to describe the things in the store

f. Use other selling strategies such as gifts, buy one get one free, and coupons... d. Think about different customers' needs (for boys, ../for girls 4) know some well-known sales promoting days(Thanksgiving Day, Boxing Day, Black Friday) in western countries by watching the video clip and practicing the target expression at a great sale. 5) be aware of the sales promoting strategies employed in ads and think critically from the customers' perspective and then possibly make rational purchase decisions in their everyday life. Lesson Outcome Ss work in groups to design an ad for their own store using the language and strategies learned in class. attract customers 设计意图:通过两个广告的对比，让学生对夺人眼球的广告和平淡的广告有了整体印象，体会广告的语言特点，再通过具体分析提炼出作者的写作策略,为下面的小组合作完成写作任务做好铺垫。

Activity 4:

Brainstorm other ways to make the ad even more attractive ..add words like Big Sale at before the title f. add some adjectives to describe the things in the store. .add other possible sales promoting strategies. Buy one get one free./Buy one, get one half off. Gifts Coupons Free delivery Free samples 设计意图:通过头脑风暴的形式引导学生回忆生活中所见过的促销方式，进一步思考其他可以让广告更有吸引力的营销策略;同时，通过教师提问引导，让学生认识到，他们可以将课文中的广告语言变得更加吸引人。

Activity 5: Design an ad for one store. Make an ad for one store (stationery store, sports store, furniture store, book store...) and present it to the class. Ss can choose the

things they want to sell and write the ad on . After writing, Ss make use of the checklist to assess their work. Checklist 1.

Does your ad have an attractive title ? 2.

Does your ad have attractive pictures ? 3.

Do you invite customers at the beginning and the end? 4.

Do you use big sale and other selling strategies? 5.

Do you use questions to attract customers’ attention? 6.

Do you think about different customers' needs? 7.

Do you use at least three adj.s to describe the things? 8. Is there any grammar mistake ? 设计意图:让学生自主选择售卖的商品，给学生更大的创造空间，同时也是对之前所学话题的回顾与复习。通过小组合作共同完成一一则广告可以培养学生的合作能力，并且检测他们在本堂课中的所学，另外，为广告插画也能展现他们的艺术才能。通过同伴互评的方式提高学生的课堂参与度。

Activity 6:

Discuss on the purchase decision when seeing something on sale to think critically about sales. After discussion, T gives the advice “Think twice before you buy.'

设计意图:之前设计广告时，学生从卖家身份出发，但是实际上，生活中的大多数时候他们是买家，这步讨论让学生切换回他们自己的身份，批判性地看待促销现象，引导他们理智思考自己的购买抉择。

Homework: Written: Individual work: Write an ad for your own store 板书设计：