Warming up、Pre-reading、Reading、ComprehendingPPT配套教学设计内容

选修九Unit5 Inside advertising教案设计

教案背景

1面向学生：高中学生

2学科：英语

2课时：1 3学生课前准备：

1）阅读有关“广告”的背景材料，为学习本文做好热身。

2）

学习本单元有关词汇及表达。

教学目标

情感目标：了解广告相关内容

知识目标：学习本课基础词汇及其表达

能力目标：提高学生阅读理解能力

教材分析

本课内容为学生感兴趣的广告话题，而且本文内容与我们日常生活息息相关，教师可以此为契机，教授学生与本文有关的词汇及表达，相信能取得较好的课堂效果。

教学方法

1）自我学习

2）合作探究

3）启发教学

教学过程

1）采用图片导入，引起学生兴趣，使学生迅速进入本课探讨的主题——广告。

2）教学过程采用自我学习，合作探究，分组讨论、展示等多种方法。

3）练习形式多样化，并辅以当堂训练，多角度、多方位提高学生能力。

4）在使学生读懂文章过程中，适时地对学生进行阅读方法和技巧指导。

选修九

Unit5 Inside advertising ----Reading预习学案

Part B (Before the class) Read the passage and answer the following questions. Advertising is only part of the total sales effort, but it is the part that attracts the most attention. The simplest kind of advertising is the classified ad. Every day the newspapers carry a few pages of these ads; in the large Sunday editions there may be several sections of them. A classified ad is usually only a few lines long. It is really a notice or announcement that something is available. Newspapers also carry a large amount of display advertising. Most of them is for stores or for various forms of entertainment. Newspapers generally reach an audience only in a limited area. To bring their message to a larger audience, many who want to put out their ads use national magazines. Many of the techniques of modern advertising were developed in magazine ads. The use of bright colours, attractive pictures, and short messages is all characteristics of magazine ads. The most important purpose is to catch the eyes. The message itself is usually short, often no more than a slogan(标语) which the public identifies with the product.

The same techniques have been carried over into television advertising. Voices and music have been added to colour and pictures to catch the ears as well as the eyes. Television ads are repeated over and over again so that the audience sees and hears them many times. Commercial television has mixed entertainment and advertising. 1. Every day the newspapers carry a few pages of _________________, which is the simplest kind of advertising. 2. Many who want to put out their ads often use _____________, _____________as well as newspapers. 3. Find the words and phrases from the passage and translate them: 1) attract the most attention ______________________ 2) available ________________________

3)audience___________________ 4) put out their ads__________________

5) no more than_______________ 6) 吸引人们看也能吸引人们来听_______________________________ Part C (during the Class) Step1 Fast reading Scan the text quickly and try to answer the following questions. 1. What is an advertisement? ______________________________________________________________________________ 2. How do advertisers make effective advertisements? ①

_______________________________

__ ②

_______________________________

③

_______________________________

3 What is the main idea of the passage? A.

Why advertisers spend so much money. B.

How advertisements appeal to people’s desire to buy the products. C.

Advertisements have become part of our everyday life, so it is important that we understand how advertising works to avoid being fooled by them. D.

Advertisements have become part of our everyday life and so it is important that we understand how advertising works. 4 Divide the nine paragraphs into 3 sections and sum up the main idea of each section.

Section I(para.

) ____________________________________________________ Section II(para.

) ____________________________________________________ Section III(para.

) ___________________________________________________ Step2 Detailed reading Read each section in detail and answer the following questions Section I:

1. Why do we need to understand how advertisements work? _______________________________________________________________________________ 2. Why do they advertise? _______________________________________________________________________________ Section II: 1. Which sentence in the text is the closest to the following one? In order not to waste their money, the advertisers must make sure that the advertisements don’t miss their target audience, namely the people the advertisement mean to persuade.

________________________________________________________________________________ ________________________________________________________________________________ 2. Choose a suitable meaning for the underlined phrase “appeal to”? Some adverts, like the environmental protection advertisement below, appeal to our conscience or our desire to be worthy citizens. A. 诉诸武力, 求助于

B. 向…呼吁/请求;唤醒

C. 向…投诉

D. 对…有吸引力

3 If an advertiser wants to make an ad for a car stereo system, his most suitable media way is _______. A.

on television

B.

in the magazines C.

on public notice boards

D.

on the radio Section III：

How effective are advertisements?

They can be effective if ①

_________

They can be effective if ②

____

Step 3 Understand the long and difficult sentences.

1. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work.

划线部分为with的复合结构，filling our daily lives作此结构中的_______________语。

how引导的从句是___________从句。

翻译：

______

2. However, it would be no use advertising products on radio if the ad relies on visual effects.

句式It is / was no use doing sth意为: ________________________ 如：It is no use crying over spilt milk. 覆水难收。

翻译: __________________________________________________________________________

3. However good an advertisement is, people are unlikely to be persuaded if the product is unsuitable for them.

However 引导的从句为________________从句，常译为

“无论……；不管如何……”

be unlikely to 意为：_______________ be unsuitable for 意为：_______________ 翻译：_____________________________________________________________________ Step4 当堂检测：

I. Find the following expressions from the text and write down their Chinese meanings.

1.

be exposed to _____________

2.

come across ________________ 3.

turn into __________________ 4.

avoid doing sth.______________ 5.

be likely to_______________

6.

make sense_________________ 7.

appeal to ______________________ 8.

play a big part in________________9.

have no use for________________ II. Write a short passage using the phrases above as possible as you can. 在我们的日常生活中，我们要面对很多的广告。甚至有些产品把我们变成了“移动广告”。因此为了避免被广告控制，了解广告如何发挥作用非常重要。广告常常迎合我们的希望、梦想或情感,但是如果信息不能传达给它的目标群体，广告就没有意义了。另外，在选择合适的媒体方面，花销起很大的作用，登广告者必须考虑这一点。然而，无论一则广告多么好，人们也不可能去买他们不需要的产品或服务。

Part A

(After the class) I. Retell the text with the help of the headlines in the text. II. Complete the sentences with the correct preposition. 1 we are exposed______ hundreds of different advertisements every day. 2 She is remarkable woman who is worthy_______ your admiration. 3 If you keep copying everything she does, you’ll turn ______ her one day. 4 The police appealed ____ the public for any information about the murder. 5 You cannot rely____ him to arrive on time because he is always late for meetings. 6 You’ll soon fit ___ your new job and start enjoying yourself. 7 Please attach this label ____ your suitcase.

备课思路：

本节课是一节整体阅读课，内容为广告的相关知识。本着让学生了解广告的知识以及提高其阅读技能的原则，兼顾高三阅读课的特点，考虑从文章结构，整体理解，以及造句应用这几个环节准备这一课时的授课。

课前预习学案选取了一篇文化知识背景的文章，结合文章内容设计了两个填空题，同时划出了文章中的几个重要词汇和表达让学生翻译、识记。处理方式: 学生课前完成，上课核对答案。（1—2分）

导入部分用几张醒目的广告图画激发学生兴趣，引入话题探讨，导入阅读文章。（1分）

整体理解（快速阅读）部分设计了四个问题，包含让学生进行分段和总结段意。阅读技巧和方法指导：引导学生利用文中的大字标题迅速抓住文章的框架结构。（8-10分）

详细阅读按照划分的三个部分进行，每一部分设计不同的题型，进行阅读训练。结合阅读表达的题型，与高考挂钩，设计了问答题，句子替换，翻译句子、词义猜测等形式的问题。（12--13分左右）

长难句的处理要求学生小组活动讨论，展示，然后教师点拨。预计用时（8—10分）。

当堂检测选取了几个重点短语，要求学生重读课文后从文中找出，明确意思，然后应用于重组的短文中。预计用时（8—10分）

作业布置为part A .