Reading(1)：Advertisements教案推荐

Reading 1, Unit 1, Module 4 双峰一中课改教案格式

课题: 阅读理解

Reading: Advertisements 课

时

One period Teaching Aims:



To learn more about advertisements 

To learn how to read a expository writing



To read the passage Advertisements and complete related answers

To improve their reading comprehension skill by fully participating in all activities Teaching Key Points & Teaching Difficulties: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 

The usages of some key words

教案内容

备注

Ask students to listen to the recording of the reading text and

skim the text to get the general idea.

【设计说明】通过听课本录音和快速阅读，了解学生对文本表层的理解情况，引导学生逐步提高阅读速度，从而提高阅读理解水平。

教学过程

一．自主学习

二．质疑提问

Find the answers to the three questions: 1)

What do ads try to persuade people to do?

2)

What does PSAs stand for? 3)

What are PSAs meant to do? (Remind students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. ) Suggested Answers: 1)

To buy a product or service or to believe in an idea. 2)

It stands for public service advertisements 3)

PSAs are meant to teach us and help us lead better lives.

三、问题探究

Careful reading Let students read the text carefully and work out the main idea of each paragraph.

。

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Reading 1, Unit 1, Module 4 Para.1

Brief introduction of ads Para.2

What is an ad? Para.3

Untrue claims about products Para.4

How to identify(辨别) an ad? Para.5

Public service ads Para.6

The advice on ads

【设计说明】这一环节可训练如何学生处理信息，有助于培养学生语篇和段落的分析能力的，有利于引导学生主动学习，帮助他们形成以能力发展为目标的学习方式。

四、课堂检测

The true or false statements are designed to check students’

further understanding of the whole text .C1 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA (TFFTFT) 【设计说明】通过从整体到局部，再从局部到整体的策略来培养学生对文本的整体理解能力。

Summary and evaluation: :which student and which

group do you think did best in this period?

五、小结评价

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