Reading(1)：Advertisements教学设计第二课时

Module 4 Unit 1 Advertising Reading

Advertisements (Period 1) 建湖县第一中学

陆芳芳

Teaching aims: 1. Get students to learn some basic knowledge about advertisements. 2. Help students know about the differences between commercial ads and public service ads. 3. Enable students to learn the reading strategy about the expository writing.

4. Help the students find out the advantages and disadvantages of advertisements. Important points

1. Help the students learn to read the expository writing so as to understand the text fully. 2. Help the students learn how to tell the differences between commercial ads and public service ads. 3. Enable the students to present their own views about the advantages and disadvantages of the advertisements. Difficult points: How to help the students develop their comprehensive and consolidating abilities.

Teaching methods: Question-and-answer activity teaching method , Free discussion method , Pair work or individual work method

Teaching procedures: Step 1: Greeting and lead-in Greet the whole class as usual. T: Let’s enjoy some pictures. What are they about? T: All what we saw just now are all advertisements. How many types of ads are there? What are they? T: They are commercial advertisements and Public Service advertisements. Step 2

Fast-Reading Read the passage as quickly as possible and answer the questions. 1) What do advertisements try to persuade people to do?

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2) What does PSAs stand for? 3) What do PSAs aim to do? Step 3

Careful-Reading Task1 Reading strategy T: The writing style of this article is Expository writing .Let’s try to consolidate how to read Expository writing，ok?

It usually follows the same format:

1. Introduction of the subject----Para 1

2. Examples and facts that develop or support the idea—Supporting details----- Para 2-4

3.Conclusion------Para 5 Task2 Listening and do the True or False exercise. 1. Advertisements are found in many places. 2. PSAs are only found in newspapers. 3. All advertisements tell the complete truth. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of a PSA. Task3 Detailed Reading Read the article once more and find the answers to the following questions. 1 Where are the advertisements usually found? 2 What is the difference between commercial advertisements and PSAs? 3 Why are some of the ads clever according to the article? 4 When did China begin a nationwide public service advertising campaign? 5 Why should we follow the advice in PSAs? Task4 Pair work Find out the similarities and the differences between commercial ads and PSAs. Similarities: places, methods Differences: purpose, cost, reliance Step 4: Post-reading activities: debate

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Have a debate on whether advertisements plays a positive or negative role in our daily lives. You will be divided into two groups. Group1: positive Group2: negative T: Every coin has its two sides. It is hard to decide the ad is good or bad. But we should be smart about ads and be smart about what we believe.

We must all use our intelligence and not be a slave to them. Step 5: Summary What have you learnt about advertisements in this passage? 1 We learned something about advertisements, especially the differences between Commercial and PSA advertisements. 2 We should hold a proper attitude towards advertisements and keep our mind clear. Step6: Homework 1 Review what we have learned in this passage. 2 List the difficult language points on your notebook.

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