Reading(1)：Advertisements公开课教案（教学设计）

Module4 Unit1 Advertising

Reading—Advertisements

1. To get a general idea of the whole text.

2. To train gist-reading skill and learn the main point of each paragraph of the 教学目标

text. 3. To be familiar with the detailed information about the text. 4. To master the reading strategy for expository writing. 教学重点

To help the Ss have a good understanding of the text and know to to read an expository.

教学难点

How to help the Ss master the skills of reading an expository. 教 学 过 程

Step1 Greetings & Lead-in 1. Greet the whole class. 2. Brainstorming:

The students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisements. Step2 Reading—Advertisements

1. Fast-reading: Ask the Ss to read the text quickly and answer the following Qs. (1) What does PSA stand for?

Public service advertisements. (2) What do PSAs aim to do?

They aim to teach us and help us lead better lives. (3) When did China begin a nationwide public service advertising campaign?

In 1996. 2. Ask the Ss to close their books and look at the screen. Listen to the text and finish the True or False Qs. (1) Advertisements can be found in many places. (2) PSAs are only found in newspapers. (3) All advertisements are altogether innocent. (4) PSAs and commercial ads use some of the same methods. (5) Commercial ads can give us valuable information about how to live our lives. 教学活动

(6) An ad warning people against smoking is an example of a PSA. 3. Detailed reading: (1) Ask the Ss to read the second paragraph and answer two questions.

①

What is an advertisement?

An advertisement uses words and pictures to persuade people to buy a product or service or to believe in an idea. ②

Two main types of ads:

Commercial ads

Public service ads (PSAs) (2) Ask the Ss read the third and fourth paragraphs and fill in the blanks on Page12 of “kekelian”.

Step3 Reading for thinking

1. What is “any other problem” in L12? Can you give some examples? 2. Motto “Bright-Teeth fights bad breath”, should we use

“cure” to replace “fight”?

3. What does it mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?”

4. Why does the writer want to express by using these words?

L14. cheat

L16. lie L16. innocent Q1：Does it mean that

we should say no

to commercial

advertisements?

L17. fool into L24. fall for

L25. trick Q2: In which way do commercial ads benefit our life?

Give us quick information about new products/services;

Give us more choices;

Increase sales/ make money;

An art creation itself 5. 6 mottos: which one do you like best and why? (1) Bright-Teeth fights bad breath! (2) You are proud of your cooking, so shouldn’t you buy the very freshest food? (3) Yes to life, no to drugs! (4) Knowledge changes life. (5) Project Hope—educating every child. (6) When you smoke cigarettes, you are slowing killing yourself. Step4 Reading Strategy

1. What is the writing genre (文体) of the article?

A. narrative (记叙文)

B. novel D. essay (散文)

C. expository (说明文) (Orderly & Neutral)

2. The basic format of expository(说明的) writing:

Introduction of subject

Body: supporting details

Conclusion 3. Tips: When reading, pay attention to the information that comes after a topic sentence. This information usually supports the idea.

Take ‘Public service ads’ for example(P3):

Topic sentence:

PSAs use some of the same methods, but they are made to serve the public. Supporting details: (1) PSAs aims to teach us and help us lead better lives. (2) There are also PSAs that encourage people to support public service projects, like Project Hope. (3) Other PSAs teach people how to live healthy lives. Conclusion:

All of these ads are meant to benefit the public and we can learn a lot by following the advice. Step5 Consolidation

1. Summary of the text: Part E

(1) dealing with

(4) fool

(7) campaigns

2. Retelling the text

An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. There are mainly two types of advertisements—commercial ads and public service ads. Does an advertisement tell people the complete truth? I tend to give a negative answer, as a result of which, we ought to be aware of the skilful methods used in ads to try to sell us things. Public service ads differ from commercial ads in that PSAs aim to teach us and help us lead better lives. So we should follow the suggestions given by these ads for we can learn a lot from them. (2) comments

(5) even if

(8) benefit

(3) promote (6) cheated

Step6 Assignments