Welcome to the unit课堂实录【2】

M4U1

Advertising —— Welcome to the unit

授课人：吴梅

Teaching Aims: 【教学目标】

1.

To enjoy some beautiful advertisements and have a general idea of advertisements （Know some commercial advertisements and public service advertisements）

了解相关广告知识（公益广告&商业广告）

2.

To talk about the four advertisements and get some ideas of the two main types of ads.

讨论书本上四幅广告图片并将之分类

3.

To get involved in the discussion and practice spoken English. 掌握相关广告知识，提高学生的口语表达能力

Teaching important and difficult points 【重点难点】

To talk about the four advertisements and get some ideas of the two main types of ads and their

respective purposes.

Teaching methods 【教学方法】

Discuss in pairs or in groups 分组讨论法&Communicative teaching method 沟通式教学

Teaching procedures【教学过程】

Step 1

Greeting and Lead-in 导入

Play a song of advertisement(OPPO音乐)

用音乐导入新课

1.

What is an advertisement? (definition) 什么是广告？(定义) 2.

Where can we find ads? 我们可以在哪儿找到广告？

Step 2

Observation观察

Ask Ss to observe the four pictures on Page 1 and divide them into two parts.观察四幅图并分类

1 & 4:

To sell products or services

Commercial advertisement (CA) 商业广告

2& 3:

Make people aware of the needs and the dangers around them.

Public service advertisement (PSA) 公益广告

Step 3

Discussion

CA vs PSA 讨论公益广告和商业广告的区别

Tell the differences between CAs and PSAs. 讨论PSA和CA的区别

Enjoy some pictures, Tell if each ad is a CA or PSA and then Try to think of a slogan for each ad. 欣赏一些图片，辨别哪些是PSA，哪些是CA，并为之想一个好的标语。

Step 4

A Guessing game 猜一猜

Can you guess what kind of products or services is being advertising? 猜猜以下图片是什么广告？

Step 5

Enjoy some famous advertising slogans.

欣赏一些著名的著名的广告标语

Step 6

Homework

1. Discuss the three questions on page 1. 2. Preview the next part.