Welcome to the unit优质课教案

牛津高中英语教学学案

教

材：牛津高中英语(模块四)高一下学期

文档内容：教学设计—学案

单

元：Unit 1

Advertising 板

块：Welcome to the unit

作

者：彭莎

Teaching aims: 1. To enjoy some beautiful advertisements and have a general idea of advertisements.

2. To talk about the four advertisements and get some ideas of the two main types of ads and their respective purposes. 3. To get involved in the discussion and practice spoken English.

Teaching procedures: Step 1

lead-in The teacher shows the students several beautiful advertisements, among which are both commercial advertisements and public service advertisements. 1. Do you think these are good ads? And why? 2. Why do people advertise? 3. Where can we see advertisements?

Step 2

Brainstorming Ask students to have a brainstorm and then answer the following three questions:

1. What’s advertising?

2. How many types of advertising do you know? 3 .Why do you like ads?

Step 3

Picture talking What images can you see on each poster? What can you read on each poster? What does each poster try to tell us?

1 / 2

Step 4

Discussion and speaking What are advantages and disadvantages of advertisements?

Step 5

Classic English advertising slogans

Good

to the last drop__________

Obey your thirst.___________ Just do it!________

Anything is possible._________Impossible is nothing._________ Good teeth, good health. ___________Tide’s in, dirt’s out. ___________ The taste is great. _______

I loving it!_______

Feel the new space. ______

The choice of a new generation._________________

Step 6

Listening Daddy is the ____________ daddy in the world;

Daddy is the most ______, the ______;the most ______, the _______; He is my ______; Daddy wants me to ________at school; Daddy is just _______; but he lies...... He lies about having _______; He lies about having _______; He lies that he's not ________; He lies that he's not ________; He lies that we have ________; He lies about his __________; He lies because of me...

Step 6

Activity

Now present your own ads!

Step 7

Homework

Get more information about ads.

Preview reading.

2 / 2