Project(1): Developing an ad campaign教学设计一等奖

§Project Developing an Ad Campaign§

Teaching Aims: 

To learn about some basic information about an ad campaign 

To apply what they have learnt to develop an ad campaing Teaching Key Points & Teaching Difficulties: 

How to help them to develop an ad campaign 

The usage of some key words Teaching Procedure: Step One: Reading

T: (Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last lesson. Then do you know what an ad campaign is?

Ss: No.

T: Ok. In this lesson we will go on with this topic. Please open your text books at page 18. Read the article silently as quickly as possible to answer the following questions: 1)

What is an ad campaign? 2)

What must you have in mind when you start a successful ad campaign? 3)

What questions must you first consider in an ad campaign?

Ss: …

Suggested Answers: 1. It is an organized programme of advertisements using various kinds of ads to reach a particular audience. 2. We must have a clear goal and target audience in mind. 3. We must first consider the following questions: 

Who is the audience for our ad campaign? 

What do we want our ad campaign to say? 

How do we reach our audience?

T: Very good! Now I think you have got a general idea of the passage. In fact,

nowadays people all over the world use the media to advertise for the benefit of the public or public welfare.

Read the second article and answer. 1. What is the subject of this ad campaign? 2. Why do they build this ad campaign? 3. Who is the target audience for this ad campaign? 4. What is the ad campaign aimed to do? 5. What is the slogan for this campaign? Suggested Answers: 1. Anti-smoking. 2. Because the problem costs countries a lot of money and causes great damage to the

welfare of the people. 3. High-school teenagers. 4. To discourage young people from smoking. 5. Smoking kills!

Step Two: Developing an ad campaign T: Ok, next we will plan and conduct an ad campaign, promoting a public welfare

problem. Discuss the questions on Page 19 with your group members.. Planning:

Decide which subject you are interested in and choose one for your ad campaign. You should have a clear idea of the goal, the target audience, the message of your ad and the media you will use. Preparing: Divide the work to each group member. Producing: Put what you have written together and add a logo. You must proofread your ad campaign proposal and correct mistakes if they are any.

Presenting: Present your ad campaign to the class.

Step Three: Homework: 

To do Parts B1 and B2 on page 91 in Workbook 

To do parts D1 and D2 on page 93 in workbook