Reading(1)：Advertisements多媒体教案及点评

戴埠高级中学对外公开教学研讨活动公开课教案

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英语

肖俊池

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M4U1

Reading

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2018/5/2 1. Students are expected to increase their knowledge on advertisements. 2. This period will reinforce the students’ ability of reading expository writing. 3. Students are expected to develop a proper attitude to different advertisements after class. Key points: Comprehend the passage. Difficult points: Distinguish different purposes of advertisements and form a proper attitude towards them.

Whole Language Teaching Task-based Language Teaching 教

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Step 1. Lead-in Watch an advertisement to warm up and

lead into the subject. Step 2.Main idea

Skim the passage and get the main idea. Step 3. Structure analysis Analyze the structure of the passage and lead the students to grasp the basic format of expository writing. Step 4. Detailed Reading 1.

Comb through the detailed information of each paragraph. 2.

Present how to read expository writing. Step 5. Critical thinking 1. Share with group members your opinion on an advertisement. 2. Discuss in groups on how to protect customers from being cheated by possible tricks in advertisements.

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1. Skim the passage quickly to get the main idea and structure of it.

2. Read the passage carefully to further comprehend each paragraph with the guidance of various tasks.

3. Get to understand how to read detailed information of expository writing effectively.

4. Share with group members your opinion on an advertisement.

5. Discuss in groups on how to protect customers from being cheated by possible tricks in advertisements.

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Read the passage fluently. 2. Share with the people around you what you have learned from this passage.

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导学案

Advertisements Learning objectives: 1. Students are expected to increase their knowledge on advertisements. 2. This period will reinforce the students’ ability of reading expository writing. 3. Students are expected to develop a proper attitude to different advertisements after class.

【课堂学习】

Step 1. Main idea of the passage What is the purpose of the passage? A. To give an introduction to advertisements. B. To remind readers of the possible tricks in advertisements. C. To show how PSAs benefit the public. D. To share readers with the distinctions between commercial advertisements and PSAs.

Step 2. Structure Analysis Para 1

an ________________ to the topic Para 2

What is an advertisement?

Para3

Does an ad tell people the complete truth? Para 4

Public service advertisements Para 5

the author’ s ______________

Step 3. Detailed Reading Para1: Why does the author want to share some information on advertisements with us?

Para2: What is an advertisement? What are the two types of advertisements? Para3:

Why are the two advertisements mentioned in this paragraph? Para4:

List out the PSAs mentioned in this paragraph.

Para5: Please use one sentence to summarize the author’s suggestion.

Paraphrasing the sentences 1. Not all ads play tricks on us though. ___________________________________________________________________________ ___________________________________________________________________________ 2. When it comes to advertisements, we must all use our intelligence and not be a slave to them. ______________________________________________________________________________________________________________________________________________________

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Step 4. Critical thinking 1. Share with group members your opinion on the advertisement of Baidu. ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 2. Discuss in groups on what can be done to protect customers from being cheated by possible tricks of advertisements? ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________

Step 7. Homework 2.

Read the passage fluently. 3.

Share with the people around you what you have learned from this passage.

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