Reading(1)：Advertisements优质课一等奖

Unit1 Advertising-Reading教案

Analysis of the teaching material: This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy. Objectives: 1.To help Ss get a general idea about the text. 2. To make Ss become familiar with the detailed information about the text. 3. To help Ss master Reading Strategy.

Teaching important point: 1.How to make the students understand the passage better. 2.How to help the students finish all the exercises. 3.How to help the students develop their creative, comprehensive and consolidating abilities. Teaching Procedures : Step 1 Lead-in 1.

Try to sell the pen. 2.

talk about ads. Step 2 Structure analyzing：

Ask Ss to skim the article and answer the question：

What kind of article does this passage belong to?

How to read an expository writing? Step 3

Fast reading 1. Read the article aloud and find out the three parts of this expository writing. 2. Discuss with your partner. 3. Ask some students to share their opinions. Step 4 Careful reading 1.Where can you see ads?

(ask some students to answer and then show some pictures)

We can find ads almost wherever we go. 2.Who will make an ad? Why do they make it?

3.What is an ad?

Ask the students to understand the definition and recite it. (An advertisement uses words and pictures to persuade people to buy a product, a service or to believe in an idea.) 4.How many types of ads are there and what are they? (show some videos and tell which type does each ad belong to) 5.Can you tell me more ads? Examples:

Just do it---Nike

充电5分钟，通话2小时----OPPO ……

Do you believe it? 6. Does an ad always tell people the complete truth? 7.What is the right attitude towards ads? Step 5

post reading

Design an ad.

Each team choose a topic and design an ad. Step 6 Homework. Finish the exercise on the worksheet.