Reading(1)：Advertisements优秀课堂实录

江苏省画川中学高一英语教学设计M4U1 主备人：池雯

Unit 1 of Module 4

Reading－Advertisements 班级

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Learning Aims: 1. To improve students’ reading ability on reading expository(说明文) writing;

2. To get the general knowledge of commercial ads and public ads; 3. To enjoy and study some important sentences and phrases.

Learning Important and Difficult Points: 1. Know how to read expository writing;

2. Develop their reading abilities. Learning Procedures: I. Fast reading（Read the text quickly and answer the following questions）

1. How many types of advertisement do you know? What are they?

2. Does an advertisement tell people the complete truth?

3. When did China begin a nationwide public service advertising campaign? II. True or False(C1 of p4)

III. Task-based reading（Read the text and fill in each blank with a proper word）

Title: Advertisements

(1) _________

of ads

Places found

(2) _________ (3)__________

Commercial ads

PSAs

Newspapers, magazines, the Internet, radio and television ·Clever language

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江苏省画川中学高一英语教学设计M4U1 主备人：池雯

used

·(4)__________

pictures

To educate people about To (6) _________

a health, safety or any other problem that affects public welfare

They are (7) _________ to the (5)___________

product or service Differences

Reliance (可靠性)

They do not tell you the complete truth.

public and we can learn a lot by following the advice they give. (8) _________

for by Cost

someone

_________

Often run free of (9) “Bright-teeth fights bad “Yes to life, no to drugs”

(10) _________

breath!”

IV. Reading Comprehension 1. Which of the following is true according to this reading passage? A. All people enjoy seeing and hearing all kinds of advertisements. B. Many people think advertisements are the most important in their everyday life. C. Many people are quite used to seeing and hearing various advertisements. D. All advertisements give people very important information. 2. The main difference between commercial advertisements and public service advertisements is that ______.

A. public service advertisements cost only a little money while commercial ones cost a lot 第

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“Knowledge changes life”

江苏省画川中学高一英语教学设计M4U1 主备人：池雯

B. public service advertisements deal with public issues but commercial ones don’t

C. commercial advertisements sometimes deal with serious social problems D. public service advertisements tell the complete truth but commercial ones don’t

3. The purpose of writing this passage is _______.

A. tell his readers what are advertisement

B. share some important information about advertisements with readers

C. tell his readers how important advertisements are

D. tell his reader why people are used to seeing and hearing all kinds of advertisements 4. Which of the following topics will be talked about in a public service advertisement ____?

A. A new car factory that will be built in China next year.

B. A good harvest of oranges is expected this year.

C. Tea will take the place of coffee.

D. A paper bag will make your home cleaner. V. Match the new words from the article with their meanings (D of p4)

VI. Complete the article with the words from the text (E of p5)

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