Reading(1)：Advertisements说课稿【一等奖】

Teaching plan Module4 Unit 1 Reading: Advertisement Teaching Aims:



Enable the students to learn more about advertisements 

To learn how to read a expository writing



To read the passage Advertisements and complete related answers 

To improve their reading comprehension skill by fully participating in all activities Teaching important & difficult points: 

How to improve their reading ability through teaching activities 

How to let them gain some insight into advertisements and help them deal with advertisements in their daily life 

The usages of some key words

Teaching Procedures: Step One: Leading-in

show the students two advertisement videos and design some related questions to lead in the teaching of reading. Step Two:

Fast reading

1. Go through the questions in part A first and then read the text silently to find the answers to the three questions: 1)

What do ads try to persuade people to do?

2)

What does PSA stand for? 3)

What do PSAs aim to do?

2. Suggested Answers: 1)

To buy a product service or service, or to believe in an idea. 2)

Public service advertisements 3)

They aim to teach us and help us lead better lives.

Step Three:

Listening 1. ask the students to listen to the tape and finish exercise C1 on page 4.

Part C1: (True or False) 

Most people are not aware of how many ads are around them. 

Advertisements are always meant to promote a product or service. 

PSAs are only found in newspapers and on TV. 

PSAs and commercial ads use some of the same methods. 

Commercial ads often give us valuable information about how to live our lives. 

An ad warning people against smoking is an example of a PSA.

2.Suggested Answers:

1. T

2. F

3. F

4. T

5. F

6. T Step Four:

Further reading 1.

ask the students to read the passage again to fill in the blanks. 2.

check the answers. Step Five: Reading Strategy 1.read the reading strategy on page 3

2.basic format of the expository wrting: introduction of the subject, examples and facts that develop or support the idea, conclusion. Step Six:

Debate

What are the advantages or disadvantages of ads? Step Seven: More ads to practice

Think of good slogans for the ads shown on the screen. Step Eight:

Homework 1. complete the remaining exercises on Page 4 and 5. 2. finish parts A1 and A2 on Page 90 in Workbook

Written by Du Fang