Welcome to the unit教案设计（一等奖）

M4

Unit1

Advertising Welcome to the unit

教学目标

Teaching aims: 1.Improve students’ speaking ability by talking about advertisements. 2.Develop students’ listening ability by listening to a short passage. 3.Encourage students to express themselves by acting out their own ads.

2学情分析

Because students are poor in spoken English in the country area, the teacher should use various activities to arouse their interests and try to use simple English to make them understand what the teacher is saying. When the students are eager to participate in the activities, the class

will be an enjoyable journey for them. 3重点难点

Teaching important and difficult points: Get the whole class to be involved in the activities and be able to express their thoughts freely. 4教学过程

4.1 第一学时

4.1.1教学活动

活动1【导入】An ad for a bottle

step1: lead-in T: Look at the bottle. Is it beautiful? Besides the appearance, it is convenient to take wherever you go. (drinking) Oh, I feel good. Ss: Yes.. T: Just now, actually, I was advertising for my bottle, do you want to know more about advertising? Ss: Yes

T: Today, we are going to learn module 4 unit1 Advertising. 活动2【讲授】Introduction

to

a

Designer

Test

Step 2: Designer team test Just now , I show you this beautiful bottle, two days ago, I bought it in my friend’s shopping ,

would you like to enjoy a video about this shopping mall? Ss: Yes T: Let’s watch it together. Wonderful mall, right? Now you have a good chance to work in this shopping mall. My friend

asked me to choose a group of designers from you for her shopping mall.Here are some require-ments. To be a designer, you must take a test and get the highest marks. If you are successful, you will be paid 20,000 yuan a month. Do you want to get the job? Ss: Yes, I ’d like to T: There are three parts in the test: speaking, listening and designing. I will divide you into 5

groups. If you do well ,you can get a star. If you get the most apples, you will be the winner and get the job. Are you ready for the test? Ss: Yes

T: Let’s come to part one----speaking 活动3【活动】Activities

about

speaking

and

listening

Part1: Speaking 1.Where can we find the advertisements? 2.What does this ad try to do? ( Play a video about commercial ad) 3.What does this ad try to tell us? (play a video about public service ad) 4.Picture-talking( Group discussion) 1)Task1(3 minutes) Discuss and talk about picture1 and picture 2. (1)What can you see in the picture? (2)What does the ad try to tell you? (3)What do you think of the ad? Words and Expressions:fast/ convenient/ safe/ bird's nest/cut down/ warning/ educational/ make people aware of../ It shows us.. 2)Task2 (3minutes) Discuss and make a dialogue(编一个对话) about picture3 or picture4. Useful words and expressions: harmful/ take drugs/ persuade /attractive/ meaningful/ It tries to make/ remind us... 5.Do the advertisements always tell us the complete truth? T:When we see an ad, we should be clever enough and not be a slave to them, do you agree with me?We have already finished the first part of the designer test, let’s come to Part Two-Listening. You also have many chances to be the designer, please come on! Part2: Listening( Listen and fill in the blanks) An advertisement use___to persuade people to buy a product or service, or to believe in an idea.___, magazines, the Internet, radio and television are the most ___ places to find them. There are ____main types of advertisements--commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has___for to advertise a ___ or service.

Ts: Well done,we have already finished two parts of the test, we only have the last part, please

catch the chances and try to get this wonderful job!

活动4【练习】Design

an

advertisement

and

act

it

out

Part3: Designing Discuss and advertise whatever you like . 1 Commercial advertisements (food, clothing,drinks,necessities日用品 and so on) 2 Public service advertisements. 3 Please act(表演) it out after discussion.

活动5【测试】What

we

have

learned

today

Step3: Summary What we have learned in this class?

活动6【作业】Homework

Step4: Homework 1. Review what we have learned in this period.

2.Preview reading.