Reading(1)：AdvertisementsPPT专用课堂实录内容

M4U1

Reading

Advertisements

I. Lead-in

What can you see in the picture?

Do you know what it is?

II. Fast reading：

※What is an advertisement?

Two main types of advertisements：

1._____________________________

2._____________________________

※Enjoy two videos about ads and tell which kind of advertisements they belong to.

※Divide these ads into two groups according to the types.

III.

Reading for details: Reading strategy: scan How to scan? (Watch a Micro class video) We should pay attention to

1.

2.

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Read the passage“Advertisements”on page 2-3 and finish the following exercises by scanning:

1.

Where are advertisements usually found?

2.When did China begin a nationwide public service advertising campaign?

3. Why should we follow the advice in PSAs?

IV.

Consolidation

七选五

Advertisements

Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.

1

. It encourages people to buy a product or service, or believe in an idea. There are two main types of advertisements.

2

. The other is PSAs. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.

However, an advertisement does not tell people the complete truth. We still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. We must not fall for this kind of tricks.

3

. PSAs are made to serve the public and aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. There are even PSAs to teach us how to live healthy lives.

4

. If you follow the advice they give, you can often benefit from them.

Finally,

5

. When it comes to advertisements, we must all use our intelligence and not be a slave to them!

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A.

Not all ads play tricks on us though.

B.

C.

D.

E.

F.

PSAs are more popular among people.

Advertisement is an important part of our lives.

All of these ads are meant to benefit the public. I want to tell you to be smart about adertisements. One is commercial advertisements which someone has paid for to promote a product or service.

G.

There are laws to protect people from advertisements that cheat people .

V. Group work ※

Let’s enjoy some classical slogans!

One world, one dream!

同一个世界，同一个梦想！（2008年北京奥运会）

Keep moving!

永不止步！（安踏）

Good to the last drop! 滴滴香浓，意犹未尽！（麦斯威尔咖啡）

Start ahead! 成功之路

从头开始!（飘柔洗发水）

※

Let’s design some slogans(广告语) for some PSAs!

VI. Homework: 课课练P12 T一，T二.

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