Reading(1)：Advertisements教学设计

译林版《牛津高中英语》模块四-U1-Reading教案（张琴）

译林版《牛津高中英语》教案

教材：译林版•牛津高中英语（模块四）高一下学期

单元：Unit 1 Advertising 板块：Reading 课时：1 period

教师：张琴

Teaching Aims: 1. Knowledge teaching aims (1) Key words

advertisement

persuade

advertise

welfare

cheat

skilful / skillful

innocent

breath

fool

cure

grocery

pleased

comment

mental

trick

aim

nationwide

campaign

motto

cigarette

benefit

promote

intelligence

slave

consult

comprehension (2) Key phrases

be meant to

even if / though

bad breath

fall for

play tricks on

wish to do sth.

be used to sth.

stand for

do research on

share with

believe in

pay for

be proud of

protect…from…

be aware of

for free

aim to do sth.

think about

encourage sb. to do sth.

deal with

make a mental connection with

(3) Other expressions

commercial advertisements

public service advertisements (PSAs)

‘Yes to life, no to drugs’

‘Knowledge changes life’

‘Bright-Teeth fights bad breath!’

‘Project Hope—educating every child’

‘When you smoke cigarettes, you are slowly killing yourself.’

‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’

2. Ability teaching aims (1) Help students to train their gist-reading skill. (2) Help students to be familiar with the detailed information about the text. (3) Help students to master the reading strategy for ‘expository writing’.

(4) Help students to train their inductive and summarizing ability. 3. Emotional teaching aims

Get students interested in English reading and learning.

Teaching Key Points: 1. Help students to train their gist-reading skill. 2. Help students to be familiar with the detailed information about the text.

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译林版《牛津高中英语》模块四-U1-Reading教案（张琴）

Teaching Difficult Points: 1. Help students to master the reading strategy for ‘expository writing’.

2. Help students to train their inductive and summarizing ability.

Preparation Before Class:

Make multimedia courseware.

Teaching Methods: 1. Multimedia teaching method 2. Audio-visual teaching method 3. Question and answer teaching method 4. Group competition teaching method 5. Task-based teaching method 6. Inductive and summary teaching method

Class Type:

Reading class

Teaching Procedures: Step I. Lead-in

(No.2~4)

Play two advertisements (a commercial advertisement and a public service advertisement) on the screen.

And ask students to think about some questions: (1) Do you like advertisements? (2) Do you think there are too many ads and that they are everywhere? (3) Why do companies and organizations advertise? (4) What kind of things can be advertised? 【Commercial advertisements are meant to sell products or services.

Public service advertisements (PSAs) are meant to make people think about problems in society or about people who need help.】

Step II. Activity—Advertising competition (No.5)

T: Remember that your group need to design an advertisement for the competition next week.

You should begin working on your advertisement soon.

In order to help you design your group’s advertisement better, before you begin, there is an article about advertisements written by a student for her English project, it can help you to learn more about ads.

Let's read it -- 'Advertisements'!

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译林版《牛津高中英语》模块四-U1-Reading教案（张琴）

Step III. Reading strategy: reading ‘expository writing’ (No.6)

Expository writing is meant to introduce you to basic information on a topic.

It usually follows the same format: ① introduction of the subject ② examples and facts that develop or support the idea ③ conclusion

Step IV. Tips (No.7~8)

When you read a statement in expository writing. For example, 'Even if an ad does not lie, it does not mean it is altogether innocent.'

Always look at the information that follows it.

You should be able to find facts to support the idea, such as, 'All it says is that it fights it, and that is not the same thing at all.'

The author will follow this information with a conclusion, which tells you what you are supposed to learn from the passage:

'We must not fall for this kind of trick!'

Step V. Fast-reading (No.9~11)

A. Read the following article quickly and answer these questions. (Page.2)

1. What do ads try to persuade people to do?

To buy a product or service, or to believe in an idea. 2. What does PSA stand for?

Public service advertisement. 3. What do PSAs aim to do?

PSAs / They aim to teach us and help us lead better lives.

D. Match these new words from the article with their meanings. (Page.4) 1. persuade (h. make someone do sth. by giving him/her good reasons) 2. welfare (c. the general health, happiness and safety of a person or a group) 3. skilful

(b. good at doing sth., especially sth. that needs ability or training) 4. cure

(d. make an illness or a physical problem go away) 5. mental (f. related to thinking or the mind) 6. trick

(g. sth. done to fool someone else, or as a joke) 7. motto

(e. a short sentence or phrase that tells the aims and beliefs of a person or a group) 8. intelligence (a. the ability to learn, understand and think about sth.)

Step VI. Detailed-reading (No.12~17)

Listen to the MP3 of the text.

According to the reading strategy, try to divide the text into three parts. Format

introduction of the subject examples and facts that develop or support the idea conclusion

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1 2~5 6

译林版《牛津高中英语》模块四-U1-Reading教案（张琴）

C1. Read the sentences below and decide whether they are true (T) or false (F) according to the article. Circle your answers. (Page.4)

1. Most people are not aware of how many ads are around them.

T

2. Advertisements are always meant to promote a product or service.

F

3. PSAs are only found in newspapers and on TV.

F

4. PSAs and commercial ads use some of the same methods.

T

5. Commercial ads often give us valuable information about how to live our lives. F

6. An ad warning people against smoking is an example of a PSA.

T

C2. Read the article once more and find the answers to the following questions. Write them in the spaces on the right. (Page.4) 1. Where are ads usually found?

They are usually found in newspapers and magazines,

on the Internet, radio and television. 2. What is the major distinction

A commercial ad is one which someone has paid for

between commercial ads and PSAs?

to advertise a product or service, while a public

service ad is often run for free, and is meant to

educate people about health, safety, or any other

problem that affects public welfare. 3. Why are some of the ads clever

Because even if an ad does not lie, it does not mean it

according to the article?

is altogether innocent. 4. When did China begin a nationwide

public service advertising campaign?

In 1996. 5. Why should we follow the advice in

Because PSAs are meant to benefit the public, and by

PSAs?

following the advice in PSAs, we can often learn a

lot.

Step VII. Summary (No.18)

The elements of an advertisement: ●Trade name ●Company name ●Slogan / Catch-phrase ●Pictures / Videos …

Step VIII. Homework (No.19)

Design an advertisement for the ad competition next week.

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