Reading(1)：Advertisements教案评析

Module 4 Unit 1 Advertising Reading(1) Advertisements 张家界市民族中学 刘瑜

一、设计思路：

依据新课标要求和所执教班级学生情况，本文设计了以学生自主

学习为主的课堂阅读教学实践课，旨在理解文章意义的基础上提高学生的英语实践能力，同时了解广告。课堂设计从学生出发，积极创设语言环境，让学生主动地进行听说读写的语言训练，突出学生的阅读技能训练、文章结构处理及内容归纳能力、课堂展示能力的培养，从而使学生领会语言信息的输入与输出的内在联系,并引导学生独立思考，以讨论、合作学习的方式完成阅读任务。

二、教材分析

本篇课文是牛津英语Module4 Unit1 的一篇阅读课Advertisements。本课文章是一篇说明文，说明了什么是广告，广告的特征以及商业广告和公益广告两种不同类型的广告。

三、学情分析

本班是文科普通班，学生整体水平不高，基础弱，英语口语较差，对英语兴趣不浓厚。根据这一特点，我设计教学的时候，选择学生年龄段可能喜欢的广告导入引发学生参与课堂的兴趣，采用了任务型教学方式，以小组学习活动为基点，面向全体学生，调动学生的积极性，让学生在愉快的合作学习活动中完成阅读任务，并且以课文内容为基础引导学生进行批判性思维，并最终完成创造性思维任务从而达到英

语的有效输出。

四、教学目标: By the end of the class, students will be able to

1.

learn some basic information about advertisements guided by reading strategy. 2.

master how to read expository writing based on the article. 3.

develop the ability of critical thinking based on the article. 4.

write a slogan for a picture as an advertisement. 五、重点难点：

重点：Students read the article and understand the expository writing. 难点：How to develop students’ rational thinking towards advertisements. 六、教学方法

Task-based teaching；Group work 七、教学过程

Step 1: Lead-in Students appreciate a short video of an advertisement. Then ask students the following questions: It is an advertisement. Do you like it? Why or why not?

Will you buy it? Why or why not? (看广告短片，引入话题，并引导学生围绕广告这一主题展开初步认识，为预测课文内容准备。)

Step 2: Skimming Task 1: Skimming for structure Instruct students to read the title, the headings as well as the first and last paragraphs to get the structure of the whole passage

Introduction

Body

Conclusion

Paragraphs

（设计意图：引导学生运用阅读技巧分析文章框架，为进一步读懂文章准备。）

Task 3: Reading strategy: expository writing Introduction of the topic (Para 1) Examples and facts that develop or support the idea (Para 2-4) Conclusion (Para 5) （设计意图：学生通过学习说明文的阅读技巧来了解如何读懂说明文，从而为更好理解文章做准备）

Step 3: Scanning for details Task 1：Read the 2nd paragraph to answer the following questions (Para 2) What is an advertisement? Questions:

How many types of advertisements are mentioned? What are they?

Where are advertisements usually found?

What is the major difference between commercial advertisements and PSAs? （设计意图：通过回答问题学生了解广告的基本信息。）

Task 2：

Instruct the students to apply the Reading Strategy to analyze the structure of the two paragraphs.

(Para 3) Does an advertisement tell people the complete truth? Introduction: Even if an ad does not lie, it does not mean it is altogether innocent. Supporting ad examples:

Conclusion: we must not fall for this kind of trick!

(Para 4) Public service advertisements Introduction

PSAs aim to teach us and help us lead better lives.

Supporting advertisements

Conclusion

（设计意图：运用阅读技巧分析文中两种广告的主要内容，并运用框架了解短文主要结构，为语言输出做准备。）

Step 4: Critical thinking Instruct students to read and understand the PSA in the article:

“Knowledge changes life”

“when you smoke cigarettes, you are slowly killing yourself”

Discuss in groups: Will you do exactly as the PSA above tell? Please state your reasons. Useful patterns: I will do the same as they tell. Because... I may not do exactly the same. The reason is that... （设计意图：引导学生对文章中举例的公益广告进一步思考，发表个人观点，进行批判性思维。）

Step 5: Creative Thinking

Students write a slogan with this image in an advertisement. You are either... * a bicycle manufacturer

* an environmental organization * a company promoting nature holidays * a manufacturer of electric cars * ... （设计意图：学生结合图片进行广告标语创作，引导学生从不同的定位思考问题并发挥他们的创造力。）

Homework: 1. Students complete the ad with the picture. 2. Collect some commercial advertisements and PSAs they like and state the reasons.