Reading(2)：Advertisements多媒体教案及点评

Module 4 Unit 1 Advertisements 浏阳市第三中学

陈银美

Period 2 ：

Reading （

language points）

1 Teaching aims：to make students understand the passage better and master these important language points. 2 Teaching important and difficult points:

A

Revise the reading passage by retelling it.

B

Get the students to grasp the usage of some important words and expressions. 3 Teaching aids

Multimedia and a blackboard 4 Teaching procedures : Step 1 revision

Review the following phrases: 1. be used to sth

L1 2. so… that…

L1-2 3. do research on sth

L3

4. share… with…

L5

5. persuade sb to do

L6 6. believe in…

L7 7. pay for…

L10 8. for free

L11

9. be meant to do

L11 10.protect… from…

L14 11. be aware of…

L15

12.even if…

L15 13. fool sb into doing…

L17

14. be proud of…

L 20

15. feel pleased with…

L 23

16. make a connection with… L 24

17. fall for…

L25

18. play tricks on…

L26

19. aim to do…

L 29

20. lead a… life

L29

21. encourage sb to do…

L35

22. follow the advice

L39 23. When it comes to…

L 41

Step 2 Explanation

Explain and analyze the following important and difficult sentences: 1 We are so used to them that we often do not even realize how many we see and hear in a day.

2 I did some research on advertisements, and have some very important information to share with you.

3 An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea. 4 PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare. 5 There are laws to protect people from advertisements that cheat people. 6 We still must be aware of the skillful methods used in ads to try and sell us things. 7 Even if an ad does not lie，it does not meant it is altogether innocent. Step 3 Homework

1 After class read the passage again and again. 2 Master the important phrases and sentences.