Reading(1)：Advertisements教案设计

江苏省郑集高级中学2018届高一第二学期英语导学案

编制人：周聪

审核人：王芳

导学案18

M4U1

Reading

Learning

aims:

1）To talk about advertisements. 2）By the end of this lesson, students will be able to understand the main idea of the passage, and master the reading strategies. Important and difficult points: The use of the important language points in real context.

Learning methods: individual work and cooperative learning Learning Procedures Personal notes Step1：previewing 1

Read the text quickly and analyze the structure of the whole passage. (Para

1

) :Introduction of subject (Para

2-4

): Supporting details (Para

5

) :Conclusion

Step 2

: Find out the following phrases in the text. 习惯于L1

__be used to doing_____ 对进行研究L3__do some research on ____ 与分享L5

__share sth with sb__ 劝做L6 ____persuade sb to do _____ 相信信任L7 __believe in an idea___

免费L11

___for free___ 打算做L11

_be meant to do___

保护，免受L14

__protect from____

明白L15

__be aware of_

诱使做L17 ___fool sb into doing___ 对满意L23

__feel pleased with__

上…的当L25

__fall for___ 旨在做L29

__aim to do___

欺骗捉弄L26 __play tricks on___ 鼓励某人做…L35 _encourage sb to do __

当谈到…L41 __when it comes to sth____

Step3: Important language items. 一、

We can find advertisements almost wherever we go. (L1)(可否换no matter where?) 1）You should make a distinction between right and wrong _whatever _ you do.

2）Some people enjoy themselves _wherever_ they are. 3）_Whenever _ you come, you are welcome. 4）_

Whoever _ breaks the rule will be punished. 5）__ Whichever _____ of us gets home earlier cooks supper. 6）__However___ much he eats, he doesn’t get fat. 二、

However, we still must be aware of the skilful methods used in ads to try and sell us things.(P2) 但是我们仍然应该了解广告中试图向我们兜售东西的常用技巧。(L14) be aware of 意识到，明白，了解

be aware of (sth.)

意识到，明白，知道（某事）

be aware that-clause

意识到，明白，知道

be aware wh-clause

意识到，明白，知道

make sb. aware of/that-clause 使某人意识到……

①

John has been aware of having done something wrong.

We are fully aware of the gravity of the situation. ②I am well aware that this is a tough job.

③Few of them were aware what an unpleasant person he really was.

Learn to walk before you run. 循序渐进。 1

江苏省郑集高级中学2018届高一第二学期英语导学案

编制人：周聪

审核人：王芳

④Everybody should be made aware of the risks involved.

Patients should be made aware of the risks involved with this treatment.

1. Also when you write your goals in a particular way, you are able to make yourself continuously ______ situations that will bring you nearer to your goal.

A. aware of

B. worried about

C. familiar with

D. accustomed to

【解析】

A是“意识到”，B是“担心”，C是：“熟悉”，D是“习惯于”，句意是：当你以一个特定的方式写你的目标，你就会让你自己不断地了解的情况，会使你更接近你的目标。

【答案】

A

三、

Not all ads play tricks on us though.但并非所有的广告都跟我们玩花招。(L27)

not all…=all…not…: 并非……都

(1)

当not与all, both, everyone, everything, everywhere,

everyday等连用时表示部分否定, 意为“并不都……”

Not all the students study hard.并非所有的学生都用功念书。

All men are not equal in ability.人的能力不都是一样的。

1.并不是所有人都想参加这个会议。___Not everyone wants to attend the meeting___. 2.并不是他们两都想买这个房子。

__Both of them didn’t want to buy this house____. 3.没有一个人同意这个计划。___None of them approve of the idea__. 【归纳拓展】

表示半否定有: not both/all/every(each) ; both/all/every(each)…not

表示全否定的有: neither, none, nothing, not…either

Not every child wants to became a film star .

None of you can complain, Peter least of all.

It is neither hot nor cold in winter here [2013•新课标全国卷Ⅱ]

It's an either－or situation—we can buy a new car this year or we can go on holiday but we can't do ________. A．others

B. either

C．another

D. both 【解析】句意：这是一个非此即彼的情形——今年我们可以购买一辆新车，我们也可以去度假，但是我们不能两者兼得。前面已经提到要么做这件事，要么做另外一件事，只能选其一，所以后面是一个部分否定，not…both表示部分否定。

【答案】D

(2)though除了作连词引导让步状语从句外，还可以作副词，用以表达“尽管上

文反映的情况，但是……”。相当于: in spite of this; however。意为“尽管如此”、“然而”、“不过”等。如：

His most prized time, though, will be spent quietly on his farm.

It’s hard work. I like it, though.

He often makes mistakes. I don’t think he is a foolish boy, _though__ The house looks wonderful. I would like to see the inside, __ though __. He thinks I’m too easy-going. It doesn’t matter, ___ though ___. 在使用副词though时，要注意两个问题：一是它不可放在句首，而通常放在句尾；二是不可在同一句中用but表示转折。

【归纳拓展】

conj.虽然，尽管:Though having no money, he led a happy life. Learn to walk before you run. 循序渐进。 2

江苏省郑集高级中学2018届高一第二学期英语导学案

编制人：周聪

审核人：王芳

adv. 可是,不过; 然而:He said he would come, he didn't, though.

注意：though 不与but 连用，如果要强调反面，可用yet, still, nevertheless等副词。

Though the water is deep, yet it is clear.水虽然很深，但它很清晰。

[联想]: as if/though 似乎,仿佛

even though即使；尽管

It looks as if it will rain before long.

The kitchen looks as though it's been repainted. He will come on time even though it rains. 1. (2005江苏)---- How is everything going on with you in Europe?

----Quite well. Not so smoothly as I hoped, _________.

A. though

B. instead

C. either

D. too

【解析】

考查副词用法辨析。句意：—你在欧洲的一切进展如何？—相当好。然而不像我希望地那么顺利。本题中的though在本句中是一个副词，放在句末表示“然而，可是”；instead代替，而不是；either也(用于否定句)；too也（用语肯定句）。

【答案】A

2.Endeavour is a good，strong ship，though ________. A.being not very fast

B.to be not very fast

C.not very fast

D.is not very fast

【解析】句意：奋进号是一艘好的结实的船，虽然不是很快。though not very fast是though it is not very fast的省略。

【答案】C

四、

PSAs aim to teach us and help us lead better lives.（L29）公益广告旨在教育我们，并帮助我们过更好的生活。

aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准

aim to do sth/at doing ...目的在于，想要做，旨在(强调动作)：

We aim to help disabled students to live and study independently. These measures are aimed at preventing violent crime. They aimed at reducing unemployment by 50%, and they achieved their aim.

aim at sth (把……)瞄准/对准……：The hunter aimed his gun at the bear and then fired. His music is commercial. It is aimed at the masses. be aimed at

目的是，旨在，针对(强调状态) They aim at quality rather than quantity. 他们的目的在于提高质量而不是增加数量. Businesses will have to aim at long-term growth, not the present profit. take aim at把目标对准，瞄准achieve one's aim

实现某人的目标，达到某人的目的

Slowly he raised his bow and began to take aim at the bird.

One often has to work hard and be persistent to achieve one's goal.

1．Taobao.com has begun selling tickets online for international flights，

to cut the market share of

A．to aim

B．having aimed

C．aiming

D．being aimed 解析：选C

句意：淘宝网开始在网上售国际航班的票目的是为了削弱旅游公司和其他竞争对手的市场份额。此处现在分词短语作结果状语。

2．The boy is always studying very hard, _____being admitted to Wuhan University.

A. to point at

B. pointing at

C. to aim at

D. aiming at 解析：选D

句意：句意:那个男孩总是学习很刻苦，目的是考

入武汉大学。aim at“旨在，目的是”，此处用现在分词

短语作伴随状语。

Learn to walk before you run. 循序渐进。 3

江苏省郑集高级中学2018届高一第二学期英语导学案

编制人：周聪

审核人：王芳

五、

When it comes to advertisements , we must be intelligent and not be a slave to ads.谈及广告，我们都必须运用自己的智慧，而不要做广告的奴隶。

when it comes to (doing) sth.当谈到…，当涉及…后面接__n.或者动名词___形式。

They don't accept any foolishness when it comes to spending money.

在花钱的问题上，他们向来很谨慎。

说到电脑，他是个专家。_When it comes to computer_____ , he is an expert. 1. Although he plays football well, when it __comes to English____, he is not so good. 他的足球玩得很好，就英语而言，他没学的那么好。 2._When it comes to eating__, Joey is full of joy. 当谈及吃的时候，Joey总是满心欢喜。

3.__When it comes to fishing_______, John is an expert. 谈及钓鱼，约翰是个专家。 1. [2014江西卷]26. When it comes to __ in public , no one can match him . A. speak

B. speaking

C. being spoken

D. be spoken 【解析】When it comes to sth 是一固定句型，表示“当谈到...”，to 是属于介词。而此句子不含被动意思。being spoken 被说。因此B选项正确。句意为“

当谈到在公众场合演讲，没人能与他相比。”

Consolidation：

Ⅰ.单词拼写

1. Don’t you consider it wrong to __________ (作弊) in examinations? 2. There are too many TV __________ (广告) on TV during broadcasting the programs. 3. She is __________ (熟练的) enough to control the machine now. 4. She convinced me that Paul was, beyond doubt, __________ (清白的). 5. They were all very __________ (高兴的) with the news. 6. Exercise __________ (促进) health. 7. We should pay more attention to our __________ (精神上的) health. 8. The Olympic __________ (格言) is “Swifter, Higher, Stronger”.

9. We must pass an __________ (智力) test before being hired by the boss. 10. When I left the hospital I was completely _______ (治愈). Ⅱ.选择短语并用其适当形式填空

play tricks on, comment on, fall for, be aware of, even if, be meant to, deal with, benefit from 1. We must _________ the importance of confidence. 2. This advertisement __________ appeal to children. 3. __________ I fail this time, I would try again. 4. Many families in need __________ his charity. 5. He was a difficult man to __________. 6. The children loved to __________ their teacher. 7. Zhou Libo Live Show is a very popular program which __________ current affairs. 8. Why do so many people __________ their tricks? Ⅲ.单项填空

1. Don’t let yourself ________ into buying things you don’t really want.

A. persuade B. be persuaded

C. to persuade D. persuading 2.—Your grandparents were very great. —Yes. They supported my father’s schooling __________ they were very poor.

A. as if B. even though

C. so that D. what if 3. I should say sorry to you but I __________ trouble. A. didn’t mean causing

B. didn’t mean to cause

C. meant causing

D. meant to cause 4. In many people’s opinion, that company, though relatively small, is pleasant ______.

Learn to walk before you run. 循序渐进。 4

江苏省郑集高级中学2018届高一第二学期英语导学案

编制人：周聪

审核人：王芳

A. to deal with

B. dealing with

C. to be dealt with

D. dealt with 5. To my surprise, I never thought I __________ those kinds of books. A. was of benefit to B. was beneficial to

C. benefited from

D. benefited 6. You can put your coat on the bed or __________. A. where B. wherever

C. no matter where D. no matter 7. If you do the thing like that, you’ll only make a __________ of yourself.

A. expression B. puzzle

C. play D. fool 8. After the recovery, he decided to send his thanks to the doctor, who ____ him _____ the disease. A. treated; for B. cured; for

C. cured; of D. treated; of 9. They told me there would be a test on April 1st and I was so foolish to __________ it. A. fall into B. fall down

C. fall of D. fall for 10. Children should learn to __________ their teachers or parents when meeting problems. A. combine B. receive

C. consult D. represent 11. The project ________ helping young unemployed people. A. aiming at B. is aimed at

C. aims to

D. for the purpose of 12. You are an expert in IT industry. Do you have any _______ to make on the latest development?

A. comments

B. commands

C. words D. thoughts

教后反思：

答案：

1.

cheat

advertisements

skilled/skilful

innocent

pleased

promotes

mental

motto

intelligence

cured 2.

be aware of

is meant to

Even if

benefited from

deal with

play tricks on

comments on

fall for 3.

BBBAC

BDCDCBA

Learn to walk before you run. 循序渐进。 5