Project(1): Developing an ad campaign优质课教案推荐｜教案在线预览

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双峰一中课改教案Project 1, Unit 1, Module 4 课题Project（1）Developing an ad campaign课时 One period 1. Get to learn and use English by doing a project. 教学

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所属课文：Project(1): Developing an ad campaign

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2019-05-20 22:59:00

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学校：双峰县第一中学

Project(1): Developing an ad campaign优质课教案推荐

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2019-05-20 22:59:00

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双峰一中课改教案

Project 1, Unit 1, Module 4 课题

Project（1）

Developing an ad campaign

课时 One period 1. Get to learn and use English by doing a project. 教学

目标

教学

过程

2. Try to fully understand the two reading materials and master the language items. 3. Learn to get enough information about ad campaigns from the reading materials.

教案内容

备课

札记

一、自主

Show students two groups of pictures and draw their attention to the

学习

importance of ads.

【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。

二、质疑

Have students listen to the recording of the handout and answer the three

提问

questions to get a general idea of this reading material.

1 What is an ad campaign? 2 What media can you use in an ad campaign? 3 What questions should we first consider?

三、问题

Ask students to read the material again carefully to get detailed information

探究

about developing an ad campaign. Ask students to work in pairs to focus on each paragraph of the handout and then report the main idea of each paragraph to the class. Para. 1

the definition of an ad campaign/ what an ad campaign means Para. 2

the target audience and how to determine the target audience Para. 3

what the ad campaign says Para. 4

how to reach the target audience 四、课堂

Ask students to read the sample ad campaign and answer three questions in order

检测

to get a general idea.

五、小结

Summary: 评价

which student and which group do you think did best in this period?

双峰一中高一英语教研组

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Q：Project(1): Developing an ad campaign优质课教案推荐是什么类型的资料？

A：这是一份教学教案文档，可用于备课、课堂讲解与课后复习，支持在线预览正文内容。

Q：这份教案对应哪篇课文？

A：对应课文《Project(1): Developing an ad campaign》，可从面包屑进入课文目录查看同课其他资料。

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资料摘要

Project(1): Developing an ad campaign优质课教案推荐