Project(2): Developing an ad campaign教学设计(第一课时)

M4U1 Word power—Project (language points) 1. She would like to recommend a book to the head librarian Mr. Fan Zhenbin. (p.9) ___________ I recommend that we should purchase 10 copies for the library. (p.9) _____________

______________/_______________ 推荐某物给某人

recommend

_________________/____________________ 建议某人做某事

____________________ 建议做某事

你能给我推荐一个好医生吗？____________________________________________________ The doctor recommended that he ______________ (stay) another week in hospital.

= The doctor recommended him _______________ (stay) another week in hospital.

2. That is why we are considering designing a new package for our chocolate bar as well. (P.13)

I had a bad cold. _________ _______ _________ I was absent yesterday.

→I was absent yesterday. ________ _______ _________I had a bad cold.

→The reason ________ I was absent yesterday __________ _________ I had a bad cold.

→The reason _______ ________ I had a bad cold yesterday, which resulted in my absence.

consider

n.___________

adj. ____________________________

prep. _________________ ＊Have you ever considered what _______________ (give) her as her birthday present?

＊Charles Babbage is considered ________________ (invent) the first computer.

＊___________ (consider) everything, we should give them another chance.

＊We consider it necessary _________________ (combine) theory with practice.

＊We have to _________ all factors __________ __________.

(把所有因素考虑在内)

3. Then why don’t you get into our new jeans in deep red? (p.17) _________

When he was still a small child, he got into some bad habits. _____________________

If you go on like this, you are sure to get into trouble. ________________

4. In order to determine

your audience, you will need to do a little research and analysis in advance. (L.10 P.18)

determine

n. __________________

adj.________________ determine to do sth/从句

________________________ be determined to do sth

_________________________ Have you determined _______________________________________？(去哪里度假)

She __________________________ in Tibet (决定去西藏工作) after graduation from college.

→She _______________________________ work in Tibet after graduation from college. He left the place, ___________ (determine) never to come back again.

5. After you have decided who your audience is, it is time to decide what you want the audience to know or think about. (L.16 P.18) 该是某人做某事的时候了______________________________

= It is time that sb _________________/_________________ 该是孩子们上床睡觉的时候了。(三种方式) ____________________________________________________________________________ ____________________________________________________________________________ ____________________________________________________________________________

6. It is important to always try to appeal to the audience in order to get them to react in a certain way. (L.17 P.18)

It’s not easy for the design to appeal to all ages.

____________________________ The government is appealing to everyone to save water. _______________________

The boy lost his way, so he

appealed to the police for help._____________________

7. You must decide what approach you want to use.

(L.26 P.18)

There is no easy approach ___________ learning English well. _______________ All the approaches ___________ the airport were blocked. ______________ With the approach ___________ summer, the weather turned hotter. ____________ = With summer ____________, the weather turned hotter.

______________

8. If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. (L.16 P.19) urge

vt. 敦促,力劝;竭力主张

n. 强烈的欲望，冲动

力劝/强烈要求/敦促某人做某事

urge

_______________________ that _____________________

他们可能会督促他们的父母和其他人戒烟。(改写) They might ____________________________________________________________________ They urged that the library _______________ (keep) open during the vacation. He has an urge to become a film star. ___________________________