Reading(2)：Advertisementsppt配套教案和课堂实录

高

一

英

语

教

学

案 第二学期 年 月 日 第 周 第 课时

Unit 1 Advertising

Reading (2)

Learning aims：

1.

To master the usage of some key words and phrases＆sentence patterns. 2.

To learn to use the language points freely. 3.

To do some practice for consolidation. Important and difficult points：

Students are expected to practise their spoken English and share opinions with others by actively participating in the designed activities.

Teaching

Procedures Notes Step1. Self-learning guidance

1.Review important words and phrases. 重点单词

1. 广告（ad）n. ____________

2.做广告vt. _____________ (line10)

3.说服_______________(line6)

4.有技巧的_______________(line15)

5.清白的____________(line16)

6.欺骗___________________(line17)

7.评论

_____________(line23)

8.以…为目标_____________ (line29)

9.使受益____________(line38)

10.推广___________________(line41)

11.智力_____________(line42)

12.完全受…控制的人________(line42) 重点短语

1.旨在_____________ (line11)

2.说实话________________(line13)

3.虽然_____________ (line15)

4.上…的当______________(line24) 5.欺骗；捉弄__________(line27)

6.涉及：处理_______________(line34)

2.Read the article carefully and underline the important phrases and sentences. 1.They are also a good way to make people aware of the needs of others and the dangers around them.(P1) 它们（广告）也是让人们意识到他人的需要和他们周围危险的一种好方式。

2.We are so used to them that we do not even realize how many we see and hear in a day.(P2) 我们已经对广告习以为常，甚至常常都意识不到在一天中看见或听见多少广告。

3. PSAs are often run for free, and are intended to educate people about health, safety, or any other issue that affects public welfare.(P2) 公益广告往往是免费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。

4. Not all ads play tricks on us though.(P3)

但并非所有的广告都跟我们玩花招。

5. These ads deal with widespread social concerns.(P3)这些广告关注普遍存在的社会问题。

6. When it comes to advertisements, we must all use our intelligence and not be a slave to them! (P3)

谈及广告，我们都必须运用自己的智慧，而不要做广告的奴隶。

Step2. Self-learning checking 短文填空（根据课文内容完成下面短文）

There are two main types of advertisements—1.

advertisements and 2.

service advertisements. The former is one which someone has 3.

for to advertise a product or service. Although we have laws to 4.

us from ads that cheat people，we still must be 5.

of the skillful methods used in ads to try and sell us things. Even if an ad does not lie，it does not mean it is altogether innocent. We must not 6.

for this kind of trick! The latter is one that they are placed for free and meant to 7.

people to believe in an idea which affects public welfare. PSAs deal with large social problems and are made to 8.

the public. They also teach us how to live better lives. Although not all ads play 9.

on us，we must all use our 10.

and not be a slave to them.www.21-cn-jy.com. Step3. Cooperation & Expansion 1.

Not all ads play tricks on us though. = _______________________________________ 译：并不是每一封信都需要回复。__________________________________________

This kind of flower can’t be seen everywhere. _______________________________

Everyone is not here. __________________________________________________ Both of them are not good at Maths. _______________________________________ All that glitters is not gold. ______________________________________________ play tricks on sb./ play jokes on sb.捉弄某人

trick sb. into doing sth.

诱使某人做某事

make fun of sb

取笑某人

trick sb. out of sth.

骗走某人的……

【例句】

1)The kids often play tricks on the old man.

_____________________________。

2)She was tricked out of all her savings.

_____________________________。

3)People make fun of her because she wears a strange hat._____________________ 。

2.

When it comes to advertisements, we must all use our intelligence and not be a slave to them.

译：1). When it comes to advertisements, I have a lot to say.

_________________________________________________________________

2). When it comes to Maths, I still think it is so difficult for me.

_________________________________________________________________ 3).我们之间可能为别的事情会发生争吵，但一涉及到质量问题，我们不会相互争吵. ____________________________________________________________________

4). 一提到衣服，他就变得健谈起来。

____________________________________________________________________

Ev3. Even if an ad does not lie, it does not mean it is altogether innocent. (Line16) ①

She was lying! She lied to me about her age! ②

He tried to tell me a lie about losing his wallet. ③

He has lain in bed since this morning. ④

He laid his hand on my shoulder. ⑤

He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me. ⑥

The boy ______ on the grass _____ to me that the cock __________ an egg. 4.

PSAs aim to teach us and help us lead better lives.（P3）

①The hunter aimed his gun at the bear and then fired. 猎人用枪瞄准了那只熊，然后开火了。

②These measures are aimed at preventing violent crime. 这些措施旨在防止暴力犯罪。

③They aimed at reducing unemployment by 50%, and they achieved their aim. 他们力求使失业人数减少50%，并且实现了他们的目标。

④We aim to help disabled students to live and study independently.

我们旨在帮助残疾学生尽可能独立地生活和学习。

【归纳拓展】

(1)aim (sth.) at ...

_________________________ aim to do .../at doing ...

_______________________ be aimed at

_______________________ ①They aim at quality rather than quantity.

②His music is commercial. It is aimed at the masses.

③The paper aims to cover important problems in country life.

(2)take aim at

_________________________ achieve one's aim

_________________________ ①Slowly he raised his bow and began to take aim at the bird.

②One often has to work hard and be persistent to achieve one's goal.

1）Taobao.com has begun selling tickets online for international flights，

to cut the market share.

A．to aim

B．having aimed

C．aiming

D．being aimed

2)The boy is always studying very hard, _____being admitted to Wuhan University. A. to point at

B. pointing at

C. to aim at

D. aiming at

5. We are so used to them that we often do not even realize how many we see and hear in a day.

(P 2) 我们已经对广告习以为常，甚至常常都意识不到在一天中看见或听见多少广告。

①He is used to hard work.他习惯于艰苦的工作. ②She is not used to eating Chinese food.她不习惯吃中餐. ③Computers can be used to do a lot of work now如今电脑可用来做许多事。

④Petroleum can be used to produce various chemical products.

石油可用于生产多种化学产品。

【归纳拓展】

be/get/become used to sth./doing sth.

______________ sth. be used to do sth.

_______________ used to do sth

_______________ ①He is used to taking notes of everything he did.

②The knife can be used to cut meat.

③We used to hear the train whistle at night.

1).Was the wood ________ this bridge cut out from that hill？

A. used to building

B. used to build

C. was used to building

D. was used to build 完成句子

2). 我和他现在处得很好，比以前好多了。

I am getting on well with him nowadays. Better than I ________ ___________.

3).我不大适应生活在城市里。

I am not quite used to_____ _____ _____ ______/

6.

However, we still must be aware of the skilful methods used in ads to try and sell us things.(P2)

但是我们仍然应该了解广告中试图向我们兜售东西的常用技巧。

①John has been aware of having done something wrong.

约翰已意识到自己做错了事情。

②I am well aware that this is a tough job.

我深知这是一件棘手的工作。

③Few of them were aware what an unpleasant person he really was.

他们当中很少人知道他实际上是个何等令人讨厌的人。

④Everybody should be made aware of the risks involved.

应该让人人都知道所涉及的风险。

【归纳拓展】

be aware of (sth.)

意识到，明白，知道（某事）

be aware that-clause

意识到，明白，知道

be aware wh-clause

意识到，明白，知道

make sb. aware of/that-clause 使某人意识到……

①We are fully aware of the gravity of the situation. ②Patients should be made aware of the risks involved with this treatment.

1)

Also when you write your goals in a particular way, you are able to make yourself

continuously ______ situations that will bring you nearer to your goal.

A. aware of

B. worried about

C. familiar with

D. accustomed to 完成句子

2) 他好像没有意识到他们对他的建议的冷漠态度。

He doesn’t seem to ______

________ ___the coldness of their attitude towards his suggestion.

3)他没有意识到危险。。

He _______ _______ _______ the danger.

Step4. Immediate Test 一.

单词拼写

1. All of us have been a________ that ads play an important role in our daily life. 2. They made a c______ that this type of digital camera was of high quality. 3. His lie was so touching that many of his friend f_____ for it. 4. This new kind of computers are so small and light that they are c ______to carry about. 5. His unique a__________ to the problem was thought highly of by the teacher. 6. Many young people like his songs, that is to say, his songs a_______ to young people. 7. He p________ me to go shopping and I bought a big pack of goods. 8. Your job is p________ the new product to make it known to consumers. 9. That hotel is famous for its fine s______. The waiters and waitresses are friendly and polite. 10. Some commercial ads don’t tell the truth, so be s_______ about them. 二. 完成句子

1. 他说服我放弃了中断试验的想法。

He _________ me to ______ ______the idea of dropping the experiment. 2. 她总是想着怎样才能为祖国多做些事情。

She always _______ ________ how to do more for the motherland.

3. Clare，让Harry玩一会儿你的玩具。你要学会和你的弟弟分享。

Let Harry play with your toys as well, Clare---you must learn to ________ _______ your brother.

4. 如果要吸引顾客，你必须考虑使用何种方法。

If you want to _________ _________, you must decide _______ ____________ you want to use.

5. 一个好教师会想尽各种办法让学生听懂。

A good teacher will try lots of different ways to _______ ________ __________ _________ to the students.

6. Nell不相信Joe是喷气式飞机飞行员的说法。

Nell did not _______ __________ Joe’s story about being a jet pilot.

7. 我已经习惯处理这种问题了。

I’m _________ _______ ____________ ___________ matters of this sort.

8. 目前我们住单元房很满意，不过不久我们也想住个独门独院的房子。

We’re ______ _______ ________ in a flat for the moment, but we may want to _______ _____ a

house soon.

9. 消费者要学会保护自己不受不真实广告的欺骗。

Consumers must learn to _________ themselves ________ _________ __________ about

products or services.

10. 务必记住离开时关上灯、锁好门。

________ _______to remember to turn ______the light and lock the door when you leave.

Summary＆Reflection