Reading(2)：Advertisements课程导入及其完整教案

M4U3 Reading学案

Teaching aim Students are expected to learn that the language for a presentation should be clear and appealing, the information should be detailed and convincing, and the author needs to be objective. Students are expected to master this strategy and become more competent in reading a business presentation. Teaching Procedures Step One: Lead-in Choose several scenes from a certain film. Make sure that the scenes are exciting and are of things that cannot be seen in real life. After that, give some prepared information about different kinds of films in order to rouse students’ interest in this topic.

Step Two: Reading comprehension 1. Have students skim and scan the presentation and try to find answers to the three questions in Part A. 2. Have students read the article carefully and complete Part C1 3. Have students discuss this article and analyse the structure by finding the main idea of each part of the article. Structure (Para 1)

Introduction (Paras 2-7) Main body Main idea The abstract of the presentation How RealCine works Why RealCine is better than a film How it can be used in other ways 4. Individually, have students do Part C2 5. After students have worked out the main ideas for the different parts, to further strengthen the comprehension, have students answer the following question and fill in the chart using information from the article.

Q: How can RealCine excite the users’ four senses?

Senses Sight Smell Touch Things needed

Effects in RealCine

Hearing

Step Three: Reading strategy 1. Have students read the Reading strategy. Tell students that a successful business presentation needs to be objective and that detailed information and convincing facts or examples together with the passive voice are frequently used to achieve this purpose.

Have students read the article again and underline the sentences using the passive voice in the passage. 2. Have students complete Part D.

Step Four: Language Points 1. (Line 6) Unlike a film, where a passive audience watches and hears what is happening on a screen, RealCine puts you into the action and connects with you senses of sight, hearing, smell, and touch in an active way. 电影就能进让观众被动地看和听屏幕上发生的事情，而RealCine与电影不同，它让你参与到剧情活动中，以一种主动的方式与你的视觉、听觉、嗅觉和触觉联系起来。

①where引导________________从句，修饰______________. ②connect sth to/with 将…连接到…上

connect sb/sth with 联想，把…联系起来

connect with 衔接，联运

2. (Line 10) Not only will he or she feel every step of climbing Mount Qomolangma, but the user will also experience the cold, smells, sights and sounds of the surrounding environment; he or she will enjoy a feeling of happiness and a sense of achievement upon reaching the top. 使用者不仅能感受到攀登珠峰每一步的艰辛，还能体验到周围环境的寒冷、气味、景观和声音；到达顶峰时，他们将会享受到一种愉悦感和成就感。

①

用not only… but also连接两个并列分句时，由于not only位于句首，故该分句使用部分倒装，而but also所引导分句仍然使用陈述语序。

eg. Not only did he speak more correctly, but he spoke more easily.不仅他讲话更正确，而且讲得比较不费劲了。

eg. Not only has he a first-class brain but also he is a tremendously hard worker. 他不仅有着头等聪明的脑子，而且工作很能吃苦。

eg. Not only had the poor man been arrested but he had been sent to prison as well. 这个可怜的人不仅被逮捕，而且被投进监狱。

[注意] but also与分句主语的顺序，以he为例，可说but also he...，或but he also…，且also可以省略。

[练习] 1. 太阳不仅给予我们光，也给予我们热。

______________________________________________________________________________ 2. 这个年轻人不仅聪明，而且勤奋

______________________________________________________________________________ 3. (

)

Not only _____ the jewelry she _____ been sold for her son's gambling debts but also her house.

A. is; has

B. has; had

C. has; has

D. 不填; has

②upon reaching the top = ________________/___________________/___________________

3. (Line 19) To add to the virtual world of RealCine, the headsets even have small openings that gie out smells to match the environment. 给RealCine锦上添花的是，耳机上甚至还有一些小孔，可以释放出与环境相匹配的气味。

①add to (使)增加

eg. Our explanation seemed only to add to his bewilderment.我们的解释似乎只有使他更困惑。

In spring, the flowers in the garden add to the beauty of our school. 春天里花坛的花朵使我们学校更美好。

His gentle behaviour adds to his charm. 他彬彬有礼的举止使他更具魅力。

②

give out

分发，发布，公布(尤指信息)；(人体某一部分)出毛病；耗尽，用光；发出(光，热，声音，气体等) eg. Students were giving out leaflets to everyone in the street.学生们向街上所有人分发传单

I am so frightened that my legs give out, and I reach for the railing. 我吓得两腿发软，伸手去抓栏杆。

My money began to give out.我的钱快要用光了。(= run out/be run out of/be used up)

A palm-oil lamp gave out yellowish light. 棕榈灯发出淡黄色的光。

【give相关短语】

give away 捐赠，送掉；表露，流露；泄露(秘密)

give oneself away 败露，露马脚

give back 返还，归还；使恢复

give in (to sb/sth) 让步，向……屈服

give off 发出(气味，光，热，声音等)

give over 住手，闭嘴

give up 放弃

【选词填空】

1. Most shoplifters(商店货物扒手) __________________________ by constantly looking around for cameras. 2. I was afraid the kids would ____________ the whole thing ____________. 3. I need to ________________ some of these old baby clothes. 4. She read the letter, signed it, and _____________ it ____________ to me. 5. They weren’t a particularly good team, but they refused to _______________ and accept defeat. 6. If you feel the urge for a cigarette, try not to ____________________ it. 7. Roses in the garden are ________________________ a pleasant fragrance.

4. (Line 29) An argument has been put forward that some users will be disappointed by RealCine because VR is not real. 有人提出不同意见，认为一些用户可能会对RealCine失望，因为虚拟现实毕竟不是真的。

①that引导___________从句，修饰_______________，此从句置于句末是为了使句子平衡。

eg. Word came that many lakes had been dried due to the draught.有消息称，很多湖泊因为干旱而干涸了。

5. (Line 32) In reality, he is disabled and can no longer walk, but he was able to see and touch a lion while still in the convenience of the VR studio. 在现实中，他因为残疾已经不能走路，但是借助VR工作室里的设备的便利，他能看见并抚摸一头狮子。

[convenience/convenient相关短语] at one’s convenience ______________________ for convenience _______________________ for one’s convenience _____________________ = to suit one’s convenience

________________________________________ 某事对某人而言很方便

eg. We bought this house for convenience; it’s near the shops and the railway station.为了方便起见我们买了这座房子，它靠近商店和火车站。

I’m not going to organize my day entirely for your convenience! 我可不打算完全为了你的方便而安排我的时间。

Meetings are always arranged at he management’s convenience and staff are expected to fit in. 会议总是安排在管理层最方便的时候，希望员工们尽量适应。

(

) I want to show you something important. _________?

A. When you are convenient

B. When it is convenient for you

C. When are you convenient

D. When is it convenient for you

6. (Line 39) Engineers can enter the design of a neighbourhood into a computer, and then use VR to ‘walk’ around the neighbourhood, see how it looks and make changes before construction is carried out. 工程师们可以把某个街区的设计输入电脑，

然后利用VR技术在街区中走走，看看这个街区怎么样，并在动工之前作出适当的调整。

①enter … into … ______________________________ ②carry out (a promise / a threat / an intention / an order / a plan etc) 实行，进行，执行

eg. A survey is being carried out nationwide. 正在进行一次全国普查。

They are now discussing the plans every citizen would like to see _________________.

7. (Line 44) This kind of urban planning is in the long term cheaper and more practical, compared with the way most urban planning is done today. 长远来说，与现在大多数城市规划方式相比，这种城市规划方式更经济，更实用。

compare sth to/with sth _______________________________ compare sth to sth _____________________________ compared to/with (在尺寸，质量，数量上)与……相比

does not compare 无法相比

【Excercise】

1. Children ____________________________ the future of our country. 2. ___________________ our small apartment, our uncle’s house seemed like a palace.

3. I don’t like the new car. My old car was a real beauty. This one just ___________________. 4. ______________ the climate of this year with the past year, we can find that the situation is getting worse and worse.

8. (Page 45)

翻译下列句子：

1. We were amazed by RealCine’s achievement in allowing users to experience the Himalayas, without ever having to go there. ______________________________________________________________________________________________________________________________________________________________ 2. We are not very confident as to whether an operator will be able to use RealCine easily. ______________________________________________________________________________________________________________________________________________________________ 3. Please send us more information on the daily costs and on how much time a design usually takes using RealCine. Otherwise, we cannot go forward. ______________________________________________________________________________________________________________________________________________________________