Reading(2)：Advertisements教案2

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

课题名称

Unit1

Reading

课型：新授课

课时：

【学习目标】

1. To learn the usages of the language items in the text.

2. To apply them into practical use. 【学习重难点】How to apply the usages of the language items into practical use. 【导学过程】（学习方式: 小组合作）

课前自主学习

预习导学（5分钟）

Step 1 Translate the following phrases 基础短语翻译

1.习惯于

________________

2. 做研究______________________ 3.和某人分享某物_______________4.说服某人去做某事

__________________

5.相信某种理念

________________

6.免费_______________ 7.旨在、目的是___________________8. .影响公共利益_______________________ 9.保护…免于__________________

10意识到

_________________________ 11.虽然、即使___________________ 12.治愈口臭

_____________________ 13.以…为骄傲__________________

14.对…感到满意.______________ 15.对这种把戏信以为真___________16.在心理上与…联系起来______________ 17.欺骗，捉弄

___________

18.服务大众

______________

19.过更好的生活

_____________

20.涉及、关注普遍存在的社会问题

___________________________

21.全国范围的公益广告宣传活动

课中合作探究

展示导思（25分钟）

Step 2 Complete the sentences and analyse them. 1. We were _____ ______ ______ them_______we often do not even realize how many we see and hear in a day.

我们已经对广告习以为常，甚至常常都意识不到我们一天看到听到多少（广告）。

句型剖析：

句中so…that 引导一个__________从句。

be used to n. / doing sth. :

—get accustomed to\ have the habit of 后接名词、代词或动名词做宾语，强调适应的状态。

get / become used to (doing) sth：指从不习惯到习惯这一过程的转变，

be used to do sth

被用来做某事

used to—happened in the past 常常用来表示过去的习惯和常常出现的行为

1). They found it hard to______ _______ ______ (living in) such a noisy place.

他们发现很难适应(居住在)这样一个喧闹的地方。

1

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

2). Wood is used to __________(make) paper. 3). I ______ ______ be funny, but now I'm boring and self-conscious.(

不自然的,忸怩的)

4).

He used to drink a lot of beer when he stayed there,

_____________?

5). The new machine ______ production.

However, I _______it. A. is used to increase; am not used to controlling

B. is used to increasing; don’t used to control C. used to increase; don’t used to control

D. used to increasing; am not used to control

6). 从前这里有一家餐厅。

_______

______

______ a restaurant here.

7). 战争期间城堡用来作监狱。During the war the castle_____ _____

___ a prison.

2. An advertisement _______ words and pictures to ________ people _______ buy a product or service or to _________ ________ an idea. 广告使用文字、图片来说服人们购买一种产品或服务，或者接受某种观念。

believe \believe in believe表示“相信”、“信以为真”（to accept as true）之意,它是及物动词,其后直接跟宾例：

1). Do you_____________ his reports？你相信他的报告吗？

2). In ancient times it was____________ that the earth was flat．

古时候，人们认为地球是扁平的。

believe in则表示“信仰”、“信任”（to have faith in somebody or something）之意。其后的常用搭配语为：有关宗教、理论、原则、概念及可信任之人，如：a religion、ghosts、

a theory、

a friend等词。

认为某事好（或对、可接受）、支持、赞成-----to think that sth is good, right or acceptable.

如：

3). He believes in getting plenty of exercise for his health．

______________________________________________________ 4). In the days of the French Revolution，people believed in liberty，equality and fraternity．（博爱）

____________________________________________________________________ 5). believe/believe in

I don’t __________ ghosts. I _________ that stories of ghosts are made up by human beings. 3. PSAs are often run_____ _____, and are _______ ______ educate people about health, safety, or any other problem that _______ public welfare. 公益广告往往是免费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。

be meant to do

旨在、目的是

1). It ______ ______ _____ be an apology but it only made her angry. 这原本是为了道歉，但却只惹她生气。

2).Festivals are meant to celebrate important moments of year. _____________________________________________________________________

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Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

be meant for 为….准备\设计

mean to do sth 打算做某事

mean doing sth 意味着做某事

3). These chairs ______ ______ ______ guest. 这些椅子是为客人准备的。

4). I’ve been ______ ______ phone you all week. 整整一星期以来我一直打算给你打电话。

5). This new order will ______ ______ overtime.这个新订单意味着加班加点。

6). PSAs ______ ______ teach us and help us _______better lives.公益广告的目的是教育我们并且帮助我们过上更美好的生活。(L29) 4. Even if an ad does not lie, it does not mean it is altogether innocent. even if \even though “即使、尽管”，引导______________从句

Even if he knows it, he’ll not let out the secret._______________________________ 1)

I can give you a hand with the preparations for the meeting room__ _____I didn’t sleep well last night. A.

in case

B. even if

C. as if

D. now that 2)

Many of them turned a deaf ear to his advice, _________ they knew it to be valuable. A.

as if

B. now that

C. even though

D. so that 5. ______ _______ ads play tricks on us though. 然而，并不是所有的广告都跟我们玩这类把戏的。

1) not all

表示部分否定

不定代词all, every, both，以及与他们相关的其它不定代词(everyone, everybody, everything, ) 和副词(always, often, entirely, altogether, wholly, completely)，在构成否定句的时候会出现部分否定

(1) 部分否定：

a. 不是所有的学生都出席了今天下午的会议。（有人缺席）

___________________________________________________________________ b. All that glitters is not gold. ______________________________________________ c. I don’t want both the books.____________________________________________ d. 两扇窗子并非都开着。_________________________________________________ e. 不是每个学生都通过了考试。（还是有人及格）

___________________________________________________ f. They don’t eat out every Saturday evening._______________________________ g. 我的弟弟并非总是迟到。

______________________________________________________ （2）全部否定：

全部否定的形式有：

3

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

1）no, nothing, nobody, none, nowhere, never, neither, nor等。

My pen is ___________ to be seen. 到处找不到我的钢笔。

2）Not + any\ anyone\anybody\anything\anywhere\either等（通常在口语中使用）

I don’t like __________of the films. 这两部电影我都不喜欢。

① It is hard for him to learn English in a family, in which ______ of the parents spoke the language. A. none

B. neither

C. both

D. each ② ----which of the two computer games did you prefer? ----Actually I didn’t like________. A. both of them

B. either of them

C. none of them

D. neither of them ③ ______ / _____ _____

has passed the physics exam. 没有任何学生通过了物理考试。（全部都不及格）

④ They ________eat out on Saturday evenings. 他们从不在星期六傍晚外出吃饭。（没有例外）

2)

though的副词用法：

作为副词，though 不能用于句首，常常位于句末或句中。其词义是：in spite of the fact; nevertheless 虽然；尽管；可是；不过。

It is hard work to be tourist guide; I enjoy it____________. 当导游是一件辛苦的差事，不过我倒很乐意干这工作。

conj.虽然, 尽管, 然而, 可是

我对他并不了解，虽然我认识他已经很长时间了。

_____________________________________________________________ 6. When it_______ _______ advertisements we must all use our intelligence and not be a slave to them! 谈及广告，

我们都必须运用自己的智慧，而不要做广告的奴隶。

When it comes to sth\doing sth

当提及、谈及、涉及……

在语言能力方面我根本不是她的对手。

I am no match for her___________________________________ _______________________________, you cannot be too careful.

一谈到交朋友，你再怎么小心也不为过。

Homework: 1. Review the knowledge learnt. 2. Make good preparations for Grammar part.

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Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

【课堂自主检测】

Complete the following sentences using the phrases

be used to

play tricks on

share …with

believe in

protect …

from

be meant to

be aware of

fall for

1. You should ________ your books________ your desk-mate. 2. I _______________ getting up early in the morning. 3. I will never ____________ the words of door-to-door salesman. 4. I never ______________ God. 5. She ________________ the danger around her and left hurriedly. 6. The special clothes will _________ you ________ being attacked by wild animals. 7. The kids love to ______________________one another. 8. The programme _____________________ educate people about traffic safety. 单选填空

1.(2013 四川) He is so busy. He cannot afford enough time with his son ______ he wants to. A. even if

B. as if

C. because

D. before 2. (2012 北京) ----Look at those clouds!

------Don’t worry. ______it rains, we’ll still have a great time. A. Even if

B. As though

C. In case

D. If only 3. (2010 湖南) Tim is in good shape physically _______ he doesn’t get much exercise. A. if

B. even though

C. unless

D. as long as 4. (2013 大纲) It’s an either or situation --- we can buy a new car this year or we can go on holiday but we can’t do _______. A. others

B. either

C. another

D. both 5. It ________just a one-time show, but it was so popular that they continued it. A. meant to be

B. was meant to be

C. meant

D was meant 6. When it __________money, he has no confidence.

A. comes to

B. comes out

C. comes about

D. comes down 7. Bamboo can _____________ houses.

A. be used to building

B. be used to build

C. used to do

D. be used as building

5

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

Public service advertisement Subject: PSAs use some of the same methods, but they are made to serve the public.

Information support the idea:

(1)PSAs deal with widespread social concerns. (2) There are also PSAs that encourage people to support public service projects.

(3)Other PSAs teach people how to live healthy lives. Conclusion: All of these aids are meant to benefit the public, and you can often learn a lot by following the advice.

Public service advertisement Subject: PSAs use some of the same methods, but they are made to serve the public.

Information support the idea:

(1)PSAs deal with widespread social concerns. (2) There are also PSAs that encourage people to support public service projects.

(3)Other PSAs teach people how to live healthy lives. Conclusion: All of these aids are meant to benefit the public, and you can often learn a lot by following the advice.

6

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

What is an advertisement? Where are the advertisements most commonly found?

What is the difference between commercial advertisements and PSAs?

Commerical

Advertisements Does an advertisement tell people the complete truth? Tricks in the writer’s examples. The writer’s conclusion.

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Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

Commerical

Advertisements Does an advertisement tell people the complete truth? Tricks in the writer’s examples. The writer’s conclusion.

What should we do in order not to fall for the tricks in advertisements?

What is the difference between commercial advertisements and PSAs?

What is an advertisement? Where are the advertisements most commonly found?

8

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

1.What is an advertisement? Where are the advertisements most commonly found? 2.What is the difference between commercial advertisements and PSAs? 3. Commerical

Advertisements

Does an advertisement tell people the complete truth?

Tricks in the writer’s examples.

The writer’s conclusion. 4.

Public service advertisement

Subject: PSAs use some of the same methods, but they are made to serve the

public.

Information support the idea:

(1)PSAs deal with widespread social concerns. (2) There are also PSAs that encourage people to support public service projects.

(3)Other PSAs teach people how to live healthy lives. Conclusion: All of these aids are meant to benefit the public, and you can often learn a lot by following the advice. 5.

What should we do in order not to fall for the tricks in advertisements?

6.

Advertisements can be found almost w________ we go. There are two main t_____ of advertisements. One is called c_________ advertisements, which are meant to p ______ a product or s _____. But they don’t tell c________ the c______ truth. Another one is called PSAs, which are often run for f____. They use a________ pictures and c___________ language. PSAs are meant to b______ the public and help us l____ better lives. When it comes to advertisemnt, we must use our_________and not be a ______to them.

A commercial advertisement is one

which someone has paid for to advertise

a product or service. (Ls 10-11)

◆

此句是一个______句。关系词_______ 引导一个____从句，修饰限定____词____，one指代________________。

◆

advertise a product or service ___________________________ 1. 1) Meeting my uncle after all these years was an unforgettable moment,_______

I will always treasure.

A. that

B. one C. it

D. what 2) I prefer a flat in Xuzhou to _______in Shanghai, because I want to live near my

Mom's.

A. one B. that C. it D. this

9

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

1. We were _____ ______ ______ them_______we often do not even realize how many we see and hear in a day.

我们已经对广告习以为常，甚至常常都意识不到我们一天看到听到多少（广告）。

句型剖析：

句中so…that 引导一个__________从句。

be used to n. / doing sth. :

—get accustomed to\ have the habit of 后接名词、代词或动名词做宾语，强调适应的状态。

get / become used to (doing) sth：指从不习惯到习惯这一过程的转变，

be used to do sth

被用来做某事

used to—happened in the past 常常用来表示过去的习惯和常常出现的行为

1). They found it hard to______ _______ ______ (living in) such a noisy place.

他们发现很难适应(居住在)这样一个喧闹的地方。

2). Wood is used to __________(make) paper. 3). I ______ ______ be funny, but now I'm boring and self-conscious.(

不自然的,忸怩的)

4).

He used to drink a lot of beer when he stayed there,

_____________?

5). The new machine ______ production.

However, I _______it. A. is used to increase; am not used to controlling

B. is used to increasing; don’t used to control C. used to increase; don’t used to control

D. used to increasing; am not used to control

6). 从前这里有一家餐厅。

_______

______

______ a restaurant here.

7). 战争期间城堡用来作监狱。During the war the castle_____ _____ ___a prison.

10

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

2. An advertisement _______ words and pictures to ________ people _______ buy a product or service or to _________ ________ an idea. 广告使用文字、图片来说服人们购买一种产品或服务，或者接受某种观念。

believe \believe in believe表示“相信”、“信以为真”（to accept as true）之意,它是及物动词,其后直接跟宾例：

1). Do you_____________ his reports？你相信他的报告吗？

2). In ancient times it was____________ that the earth was flat．

古时候，人们认为地球是扁平的。

believe in则表示“信仰”、“信任”（to have faith in somebody or something）之意。其后的常用搭配语为：有关宗教、理论、原则、概念及可信任之人，如：a religion、ghosts、

a theory、

a friend等词。

认为某事好（或对、可接受）、支持、赞成-----to think that sth is good, right or acceptable.

如：

3). He believes in getting plenty of exercise for his health．

______________________________________________________ 4). In the days of the French Revolution，people believed in liberty，equality and fraternity．（博爱）

____________________________________________________________________ 5). believe/believe in

I don’t __________ ghosts. I _________ that stories of ghosts are made up by human beings.

3. PSAs are often run_____ _____, and are _______ ______ educate people about health, safety, or any other problem that _______ public welfare. 公益广告往往是免费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。

be meant to do

旨在、目的是

1). It ______ ______ _____ be an apology but it only made her angry. 这原本是为了道歉，但却只惹她生气。

2).Festivals are meant to celebrate important moments of year. _____________________________________________________________________ be meant for 为….准备\设计

mean to do sth 打算做某事

mean doing sth 意味着做某事

3). These chairs ______ ______ ______ guest. 这些椅子是为客人准备的。

4). I’ve been ______ ______ phone you all week. 整整一星期以来我一直打算给你打电话。

5). This new order will ______ ______ overtime.这个新订单意味着加班加点。

6). PSAs ______ ______ teach us and help us _______better lives.公益广告的目的是教育我们并且帮助我们过上更美好的生活。(L29)

11

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

4. Even if an ad does not lie, it does not mean it is altogether innocent. even if \even though “即使、尽管”，引导______________从句

Even if he knows it, he’ll not let out the secret._______________________________ 3)

I can give you a hand with the preparations for the meeting room__ _____I didn’t sleep well last night. A.

in case

B. even if

C. as if

D. now that 4)

Many of them turned a deaf ear to his advice, _________ they knew it to be valuable. A.

as if

B. now that

C. even though

D. so that

6. When it_______ _______ advertisements we must all use our intelligence and not be a slave to them! 谈及广告，

我们都必须运用自己的智慧，而不要做广告的奴隶。

When it comes to sth\doing sth

当提及、谈及、涉及……

在语言能力方面我根本不是她的对手。

I am no match for her___________________________________ _______________________________, you cannot be too careful.

一谈到交朋友，你再怎么小心也不为过。

12

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

5. ______ _______ ads play tricks on us though. 然而，并不是所有的广告都跟我们玩这类把戏的。

1) not all

表示部分否定

不定代词all, every, both，以及与他们相关的其它不定代词(everyone, everybody, everything, ) 和副词(always, often, entirely, altogether, wholly, completely)，在构成否定句的时候会出现部分否定

(1) 部分否定：

a. 不是所有的学生都出席了今天下午的会议。（有人缺席）

___________________________________________________________________ b. All that glitters is not gold. ______________________________________________ c. I don’t want both the books.____________________________________________ d. 两扇窗子并非都开着。_________________________________________________ e. 不是每个学生都通过了考试。（还是有人及格）

___________________________________________________ f. They don’t eat out every Saturday evening._______________________________ g. 我的弟弟并非总是迟到。

______________________________________________________

13

Module 4 Unit 1 导学案备课时间：____年___月___日

上课时间：____年____月___日

主备：高一英语组

（2）全部否定：

全部否定的形式有：

3）no, nothing, nobody, none, nowhere, never, neither, nor等。

My pen is ___________ to be seen. 到处找不到我的钢笔。

4）Not + any\ anyone\anybody\anything\anywhere\either等（通常在口语中使用）

I don’t like __________of the films. 这两部电影我都不喜欢。

①

It is hard for him to learn English in a family, in which ______ of the parents spoke the language. A. none

B. neither

C. both

D. each ②

----which of the two computer games did you prefer? ----Actually I didn’t like________. A. both of them

B. either of them

C. none of them

D. neither of them ③

______ / _____ _____

has passed the physics exam. 没有任何学生通过了物理考试。（全部都不及格）

④

They ________eat out on Saturday evenings. 他们从不在星期六傍晚外出吃饭。（没有例外）

3)

though的副词用法：

作为副词，though 不能用于句首，常常位于句末或句中。其词义是：in spite of the fact; nevertheless 虽然；尽管；可是；不过。

It is hard work to be tourist guide; I enjoy it____________. 当导游是一件辛苦的差事，不过我倒很乐意干这工作。

conj.虽然, 尽管, 然而, 可是

我对他并不了解，虽然我认识他已经很长时间了。

_____________________________________________________________

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