Reading(1)：Advertisements教学实录与评析

江苏省马陵中学“养正课堂”教案

高一年级

英语学科

课题：M4U1 Reading 1

Advertisements

教学目标

By the end of the class, students are expected to: 1. have a good understanding of advertisements;

2. learn how to read expository writing; 3. hold a rational attitude towards advertisements. Students are expected to learn some basic information about advertising, including the two basic types of advertisements-commercial advertisements and public service..

本节课是以理解文本为主，侧重听、说、读技能训练的阅读课。英语的阅读是学生发展英语技能的主阵地，在整个单元的教学程序中具有极为重要的作用。本教学设计涉及课文阅读的第一课时，以文本为依托，围绕文本理解展开了一系列的活动，主要目的就是要帮助学生多层次地理解文本内容，同时操练多项语言技能，拓展知识，提高能力。在活动的设计上，依照了Top-down, Bottom-up, top-down交替螺旋式上升的模式，以文本为基础实现阅读的深入理解。

教学过程（四个环节：问题导学

问题研讨

问题深入

问题总结）

教学重难点

学情分析

通过猜测广告语游戏，来Step 1.Lead In 激发学生的兴趣。为阅读Task 1 : A Slogan Guessing Game 文章主题的导入和进一步Task 2 : Pair Discussion 的阅读做好铺垫。

Step 2.

Careful Checking

Read the passage and complete the following

task:

List all the examples of advertisement in the 通过把文章广告分成两passage and divide them into 2 parts. 类，使学生快速掌握商业

广告和公益广告的定义。

掌握文本的主体大意，为Eg. Eg.

教学内容

教法学法设计

二次备课（手写）

进一步阅读建立框架。

Evaluate the

students and comprehension by asking

similarities between the Step 3.

Comparative Reading two types of Task: try to find the similarities and differences advertisements. Conduct between commercial advertisements and public the activity to reinforce service advertisements.

students’

understanding of

advertisements and

develop their speaking

1 differences

CommerciPSAs

江苏省马陵中学“养正课堂”教案

高一年级

英语学科

Step 4.

Further Reading Task 1: Fill in the blanks Task 2: Analyze the structure of the passage according to the above table.

Step 5.

Creative Thinking Choose one of your items and create an English advertisement for it.

Step 6.

Critical Thinking

Task: Group Discussion Does advertising play a positive or negative role in our daily life? Why? The students can have a better understanding of the whole text by doing the task-based reading .

Inspire students to think creatively

Have students list the reasons and find supporting examples for their position .You can write

their reasons and examples on the blackboard. 板书设计

Similarities Commercial ads ＆

PSAs Places found Means used 布置作业

Appreciate a video of an advertisement; write down your personal feeling about its strengths and weaknesses.

教学反思

（手写）

备课组长

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学校检查

江苏省马陵中学“养正课堂”教案

高一年级

英语学科

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