Reading(1)：Advertisements优秀教学实录

M4Unit1 Reading Advertisements (1)导学案

Learning aims: 1.

to learn about advertisements; 2.

to learn about how to read expository writing;

Learning Procedures：

Step1 Lead-in Watch videos (advertisements). Step2 Learn the reading strategy and decide: (1)

the genre(体裁) of the article; (2)

how many parts are included in this kind of article and what are they? Step3 Reading for structure Scan the text and get the structure of the text:

Part1:

Introduction to ads Part2:

Body—1. ____________________________________ 2._____________________________________

3.______________________________________ Part3:

Conclusion: Don’t _____________________! Step4 Reading for comprehension

Task1 What is an advertisement?

An ad uses words and pictures to _______ people to buy a ________ or _______, or to _________ ____ an idea. There are two main types of ads— ________ __________ and _____ ______ ____________. Commercial advertisements are meant to p__________ a product or service, which uses p___________ language and exciting images(图像) to persuade people to buy the product or service. PSAs are meant to e___________ people about health, safety, or other problem that affects public welfare. Task2 Does an advertisement tell people the complete truth？

Ads sometimes don’t l_____, but just tell us p_____ of the truth. Therefore, don’t _____ _____ the tricks ads use. Task3 Public service advertisements PSAs, which _____ _____ widespread social _______, aim to teach us and help us _____ better lives. They are meant to _______ the public, and we can learn a lot by ________ the advice they give. Therefore, not all ads _____ _____ ____ us though. Task4 Similarities and differences between commercial advertisements and PSAs. similarities Commercial ads PSAs Places methods

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Differences Commercial ads PSAs Purposes Reliance (可信度)

Step5 Discussion

Advertisements play a positive (积极的) role in our life. Advertisements play a negative（负面的）role in our life. ***Use the following structure to help you report the outcome of your discussion: As far as I’m concerned / As for me, advertisements……. My reasons can be listed as follows. Firstly, …….

Secondly, ……

In addition / Besides, ……

Step6 Practice If you want to learn a new language, the very first thing to think about is why. Do you need it for a practical reason, such as your job or your studies? Or perhaps you are interested in the literature, films or the music of a different country and you know how much it will help to have a knowledge of the language. Most people learn best using a variety of methods(方法), but traditional classes are an ideal（理想的）start for many people. They provide an environment where you can practice under the guidance of someone who’s good at the language. We all lead busy lives and learning a language takes time. You will have more success if you study regularly, so try to develop a routine. It doesn’t matter if you haven’t got long. Becoming fluent in a language will take years, but learning to get by(勉强) takes a lot less. Many people start learning a language and soon give up. “I’m too old,” they say. Yes, children do learn languages more quickly than adults, but research has shown that you can learn a language at any age. And learning is good for the health of your brain, too. I’ve also heard people worry about the mistakes they make when learning. Well, relax and laugh about your mistakes and you’re much less likely to make them again.

Learning a new language is never easy. But with some work and devotion, you’ll make progress. And you’ll be surprised by the positive reaction of some people when you say just a few words in their own language.

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Give the article a title: ____________________________________ 2.

Analyze the structure of the article: Introduction (Para_____): Learning a new language Body (Para________):

M__________ to help learn a new language.

One is never _______ ________ _______ learn a new language. Conclusion (Para_____): _________ and _________ will help you to make progress when learning a language.

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