Reading(1)：Advertisements教案设计范例

课题：Module 4

Unit1 Advertising 授课人：英语组

宋玲

Analysis of the text: Advertising plays an important part in our daily life. In this section, students will be asked to talk about ads and thus get basic information of advertisements. The article “Advertisements” gives a general introduction to advertisements. Students are expected to learn the characteristics of the two types of ads and apply information about methods of advertising to their practice.

Learning objectives: By the end of this period, students will be able to:

1.

talk and know some basic information about advertising including the two main types of advertisements.

2.

make an ad poster by using the methods of advertising mentioned in the article. Focus of the lesson: 1. The characteristics of two main types of ads ——

commercial ads and public service advertisements (PSAs).

2. Proper expressions of students’ opinions about advertisements

Predicted area of difficulties：

1.

To catch the information about advertisements. 2.

To design an ad using methods of advertising which they have learned from the text. Learning aids: 1. PPT 2. Blackboard Teaching procedures: Step1. Lead in 1. Introduce the topic “advertisements” by mentioning Christmas Day. 2. Encourage students to think about the following question by showing pictures，and then aim to draw a conclusion that advertisements can be found wherever we go Q: Where can we find these ads?

Step2. Brain storming ——

Qualities of good ads

1. Show examples of good advertisements to students. 2. Lead them to summarize the qualities of successful, impressive, attractive ads. Qualities:

attractive / beautiful creative/ exciting funny / interesting imaginative/ moving

persuasive/ significant humorous/…

Step3. The two main types of ads 1. Guessing game Play two ad videos for students, and let them guess the purpose of the ads separately. Video 1: to sell the black herbal toothpaste Video 2: to educate people about caring about children with cancer. 2. Group work

Encourage students to classify the 4 posters on page 1 into two groups according to the purpose of the ad.

Group 1: “Oxlin Airlines”

& “Soft shine shampoo”

Group 2: “Earth Day”

&

“Say ‘No’ to drugs”

3. Reading and concluding

Help students to compare the two types of ads and then draw the following conclusion after reading the text ——

•

An Advertisement is a good way to sell products or services. And it is also a good way to make people aware of the needs of others and the dangers around them.

•

There are two main types of ads, commercial ads and PSAs, both of which have some similarities in advertising, as well as differences. Commercial advertisements public service advertisements

charge purpose

Validity 可信度

attitudes to them

Step4. Group work ——

design a slogan 1. Show students examples of some well-known slogans.

Eg.

Just do it! ——

from Nike 2. Try to design a slogan for the objects in the following pictures Step5. Homework

Design a poster for your ad, trying to make your ad impressive.