Reading(1)：Advertisements教学目标

平江县第二中学·高一英语备课组集体备课教案(必修四) 主备人：余芬 Module 4 Unit 1

Advertising Reading (1)

Teaching goals Teaching importance Teaching difficulties Teaching Preparations 1.

Make sure that student understand the text.

2.

Help the students develop the ability of reading Total

expository writing. teaching 1 3.

Make sure that students grasp the main idea of the periods text by retelling the text. 4.

Enable the students to talk about the topic of Advertisements in English.

1. Enable the students to understand the important sentences in the passage. 2. Improve the Ss’ reading ability.

Enable the students to understand the important sentences in the passage. Learning plan Remarks Step 1 Free talk about advertisements

Step 2 Skimming and choosing

新What kind of article does this passage belong to? 课A. News report 引B. Argumentative writing （议论文）

√

入

C. Expository writing (说明文)

D. Practical writing (应用文)

Learn the reading strategy:How to read expository writing?

introduction of the subject

examples and facts that develop or support the idea

conclusion

Step 3 Fast reading

The structure of the whole passage 快subject→__Advertisements____ 速1, Introduction(para_1_) introduction to ads

阅2,Supporting details(para_2-4_)

读

Definition and types of ads ，

Complete truth of ads or not? 回

PSAs 答3,Conclusion (Para_5__)

问

Attitudes towards ads 题

Step 4 Detailed reading

1 Teaching procedures Teaching links：pre-designed teacher-student activity

平江县第二中学·高一英语备课组集体备课教案(必修四) 主备人：余芬 1.

What is an advertisement?

An advertisement uses words and pictures to persuade people to buy a product or service, or to

believe in an idea.

2.

Does an advertisement tell people the complete truth?

Even if an ad does not lie, it does not mean it is altogether innocent.

3.

Do all ads play tricks on us?

4.What are author’s attitudes towards ads?

⁕Think about why. 学习⁕Use our intelligence. 阅读⁕Not be a slave. 策略

Step 5 Consolidation

Title

1.__Advertisements_____

Introduction Ads are an 2._important____ part of our lives.

What is an ad?

⁕Include 3. __commercial___ ads and PSAs. 根据Supporting

⁕Provide 4. __information__ and use 5_persuasive_ language阅读details interesting images. 策略

⁕Encourage people to buy a product or 6. _service_ or believ了解

in an idea. 文章

大意

7_Does an ad May not tell you the complete truth.

tell the complete

Try not to 8 _fall for___ the trick.

truth 通过____?

了

2

平江县第二中学·高一英语备课组集体备课教案(必修四) 主备人：余芬 What is a PSA?

Mean to teach us.

Help us 9._lead____ better lives.

Conclusion

Be 10._smart___ about what we believe and ads.

Step 6 Discussion

What are your attitudes towards ads?

Step 6 Homework 解阅读策略确保学生理解掌握课文

通过根

3

平江县第二中学·高一英语备课组集体备课教案(必修四) 主备人：余芬

4 据首字母填词的练习，进一步复***意。

核对答案后，让学生进行朗读。

Teaching Reflection 教

平江县第二中学·高一英语备课组集体备课教案(必修四) 主备人：余芬

学反思

5