Project(1): Developing an ad campaign国家优质课一等奖

淮安市吴承恩中学高一英语学案

主备人：刘娟

审核人：陈燕

M4U1 Project

Developing an ad campaign 一．课前自主学习

1.一次有策划的活动

an planned programme

2.达到特定的受众

reach a certain audience 3.头脑中有明确的目标

have a clear goal in mind

4. 弄清楚，搞明白

figure out

5.决定你的受众

determine your audience

6.吸引

appeal to 7.提前做一点研究和分析

do a little research and analysis in advance

8.传达

get sth across

9.对…关心担忧

be concerned with

10.汇集,组装

put sth together 11.阻止某人做某事discourage sb from doing sth

12. 力劝某人做某事urge sb to do sth

13.组织一次论文竞赛

organize an essay competition14. 警醒某人做某事

shock sb into doing

二．课前检测

fill in the blanks according to the first letter 1. He fired and hit the t____________. 2. He d___________ that he would travel to New York this summer holiday. 3. We must try to a___________ the clauses of the strike. 4. The community is a____________ to everyone to save power and water. 5. When my friend u________ me to accept a cigarette, it was more than I could bear. 三．学习目标

At the end of the class, students will be able to

1. get the basic information on an ad campaign from the passage. 2. understand the design of the sample ad campaign and learn to build an ad campaign by cooperating. 四．探究互动

(一). lead-in

Two main types of advertisements:

①___________________ are meant to __________________________________

②___________________ are meant to __________________________________ Let’s look at an advertising rideo (宣传片）. (二).Reading comprehension 1. Skim the first text quickly and match the main idea of each paragraph

Para. 1

A. how to reach the target audience

Para. 2

B. the definition of an ad campaign

Para. 3

C. what the ad campaign says

Para. 4

D. the target audience and how to determine the target audience

2. Read the text carefully and answer the following questions. (1)What is an ad campaign?

(2)What media can you use in an ad campaign?

(3)What questions should we first consider?

淮安市吴承恩中学高一英语学案

主备人：刘娟

审核人：陈燕

3. Fill in the blanks according to the passage Main Idea: How to build an ad campaign Step One

*have a clear ________ and target audience in mind; *do a little research and _______ in advance and you can create the right ________

for the right people. *gather ___________ from your research; *It is important to always try to _____ to the audience in order to get them to react in a certain way. *use different media to get your message ___________ *decide what __________ you want to use to ____________

your audience. Step Two

Step Three

4. Read the anti-smoking ad campaign and try to focus on the main idea of each paragraph.

Para. 1

The ________why the narrator chose anti-smoking as the subject of their ad campaign Para. 2

The target __________ and their aim, and the ways to convince their target audience. Para. 3

The different _____________ used to get their message across. Para. 4

The ___________ and logo.

5. launch an ad campaign

(1) planning

Decide the subject of your ad campaign from the topics listed below.

①Anti-drugs

②Food safety

③Animal protection

④Anti-littering (2) preparing ①Design a logo and slogan

②Campaign aim ③Forms of media (3) producing

Teamwork: everyone should contribute to the project (4) presenting 6. Evaluate which ad is the best and make comments.

Group number Language

A

B

C

Image

Slogan Presentation

B C A B C A B C A 五．Summary and homework