Project(1): Developing an ad campaign教学设计(第二课时)

单

元：M4 Unit 1 Project

Developing an ad campaign 板

块：Project 主

备

人：马静

Teaching aims: 1. Get to know how to cooperate and do the project with classmates; 2. Practice the four skills, and especially the writing and speaking skills in the course of doing the project;

3. Try to apply the skills learnt in this section to finish the handout. Teaching procedures: Step 1

Lead-in

Show students some videos about ads and draw their attention to the importance of ads.

Step 2

Listen and understand How do you build an ad campaign?

Have students listen to the recording and answer the three questions to get a general idea of the reading material. 1.What

is an ad campaign? 2.What must you have in mind when you start a successful ad campaign? 3.What questions must you first consider in an ad campaign?

Step 3

Anti-smoking ad campaign Paragraph outline Why we build

this ad campaign Who the target Supporting details Because the problem caused by smoking costs countries lots of money and causes great damage to the (6) _____ of the people. The target audience for this ad campaign is high-school teenagers. audience is What

How to reach

the target the ad ★Educating students about the bad physical effects of smoking ★Explaining the (7) _____ they can get from giving up smoking ★Showing the damage to their (8) __________ because of smoking ★Put large posters around the school with our logo and slogan. ★Provide students with more information about smoking on our (9) 第

1 页

共

7 页

campaign says

audience

_______. ★Publish an article in the school magazine to tell them about the dangers of smoking. ★Organize a(n) (10) _____ competition.

Step 3

How to develop an ad campaign?

Planning

Work in groups. Then choose on of the topics below. Animal protection;

Anti-smoking;

Anti-drugs; Anti-littering;

Saving water Preparing

Part1. Discuss the following questions: 1.Who is the audience for our ad campaign?

2.What do we want our ad campaign to say?

3.How do we reach our audience?

Part2. Discuss the tasks, and write the name. 1._______design the logo for the campaign 2.________develop a slogan for the campaign 3.________choose the form of the media 4.________write an ad campaign proposal 5.________present the campaign to the class

Producing

Allow students to work individually and put what they have written together and finish the handout. Then proofread their handouts and correct mistakes if necessary.

Presenting

Part1. You should explain : Who is your target audience?

What is the campaign goal? Which forms of media you will use ? What is the meanings of the logo and the slogan?

Part2. Post your logo and slogan

Step 10

Homework 1.Finish Parts B1 and B2 on Page 91 in Workbook.

2.Finish do Parts D1 and D2 on Page 93 in Workbook.

第

2 页

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7 页

M4 Unit 1 Project

Developing an ad campaign Step 1

Lead-in

Show students some videos about ads and draw their attention to the importance of ads.

Step 2

Listen and understand How do you build an ad campaign?

Have students listen to the recording and answer the three questions to get a general idea of the reading material. 1.What is an ad campaign? 2.What must you have in mind when you start a successful ad campaign? 3.What questions must you first consider in an ad campaign?

Step 3

Anti-smoking ad campaign Paragraph outline Supporting details Why we build

this ad campaign Because the problem caused by smoking _________(1) countries lots of money and causes great damage to the _______________ (2) of the people. Who the target The ___________(3) audience for this ad campaign is audience is high-school teenagers. What the ad ★Educating students about the bad physical campaign says _______________(4) of smoking

★Explaining the _____________ (5) they can get from giving up smoking ★Showing the damage to their ________________(6)

because of smoking How to reach

the target audience

★Put large ______________(7) around the school with our logo and slogan. ★Provide students with more information about smoking on our _____________(8). ★Publish an article in the school magazine to __________(9) them of the dangers of smoking. ★Organize a(n) _____________(10)

competition. 第

3 页

共

7 页

Step 4

How to develop an ad campaign?

Planning

Work in groups. Then choose on of the topics below. Animal protection;

Anti-smoking;

Anti-drugs; Anti-littering;

Saving water Preparing

Part1. Discuss the following questions: 1.Who is the audience for our ad campaign?

2.What do we want our ad campaign to say?

3.How do we reach our audience?

Part2. Discuss the tasks, and write the name. 1._______design the logo for the campaign 2.________develop a slogan for the campaign 3.________choose the form of the media 4.________write an ad campaign proposal 5.________present the campaign to the class

Producing

Allow students to work individually and put what they have written together and finish the handout. Then proofread their handouts and correct mistakes if necessary.

Presenting

Part1. You should explain : Who is your target audience?

What is the campaign goal? Which forms of media you will use ? What is the meanings of the logo and the slogan?

Part2. Post your logo and slogan

Step 5

Homework 1.Finish Parts B1 and B2 on Page 91 in Workbook.

2.Finish do Parts D1 and D2 on Page 93 in Workbook.

第

4 页

共

7 页

Step 1

Lead-in

Show students some videos about ads and draw their attention to the importance of ads.

Step 2

Listen and understand (In this unit, we have learnt what an ad is . so do you know what an ad campaign is?) (Now, we will go on with this topic. Please listen carefully then answer three questions.) 1.

What

is an ad campaign? It is a planned program of advertisements using various kinds of ads to reach a certain audience.

2.

What must you have in mind when you start a successful ad campaign? We must have a clear aim and an audience in mind. 3.

What questions must you first consider in an ad campaign?

We must first consider the following questions:

1.Who is the audience for our ad campaign?

2. What do we want our ad campaign

to say?

3. How do we reach our audience?

(Very good. Now you have a general idea of the passage. In fact, people all around the world use the media to advertise for the benefit of the public or public welfare. Next, we will plan and conduct an ad campaign, promoting a public welfare problem. Look at the following steps.) Step 3

Anti-smoking ad campaign Paragraph outline Why we build

this ad campaign Supporting details Because the problem caused by smoking costs countries lots of money and causes great damage to the (6) _____ of the people. 第

5 页

共

7 页

Who the target The target audience for this ad campaign is high-school teenagers. audience is What

How to reach

the target audience

the ad ★Educating students about the bad physical effects of smoking ★Explaining the (7) _____ they can get from giving up smoking ★Showing the damage to their (8) __________ because of smoking ★Put large posters around the school with our logo and slogan. ★Provide students with more information about smoking on our (9) _______. ★Publish an article in the school magazine to tell them about the dangers of smoking. ★Organize a(n) (10) _____ competition. Step 4

How to develop an ad campaign?

Planning

Work in groups. Then choose on of the topics below. Animal protection;

Anti-smoking;

Anti-drugs; Anti-littering;

Saving water Preparing

Part1. Discuss the following questions: 1.Who is the audience for our ad campaign?

2.What do we want our ad campaign to say?

3.How do we reach our audience?

Part2. Discuss the tasks, and write the name. 1._______design the logo for the campaign 2.________develop a slogan for the campaign 3.________choose the form of the media 4.________write an ad campaign proposal 5.________present the campaign to the class

(You will discuss three questions first. Make sure all the members of the group agree on the answers..Then discuss the tasks and decide which group member will be responsible for each task. Writ the names in the blanks.) Producing

( In this step, discuss the information and decide what to include in the ad campaign. You should work together to finish the ad campaign.)

Presenting

Part1. You should explain : Who is your target audience?

What is the campaign goal? Which forms of media you will use ? What is the meanings of the logo and the slogan? 第

6 页

共

7 页

campaign says

Part2. Post your logo and slogan

Step 5

Homework 1.Finish Parts B1 and B2 on Page 91 in Workbook.

2.Finish do Parts D1 and D2 on Page 93 in Workbook.

第

7 页

共

7 页