Task(2): Writing an advertisement: Skills building 3教案推荐

M4U1 Task Writing an advertisement广告写作

Learning objectives 学习目标

•

Students will express your opinions and give supporting reasons. •

Students will learn how to apply different types of sentences correctly in ads. •

Students will write an ad.

Ⅰ. Brainstorming

Step one: Ask the students to share their ideas.

Step two: Draw a conclusion about how to express opinions and give reasons. Ⅱ. How to write an advertisement

Step one: Share some famous ads with students and discuss about them. Brand(品牌) ___________ ___________ ___________ ___________ ___________ Tagline(宣传语)/slogan When there’s no coke Life’s Good Just do it. Broadcast yourself Eat fresh

Question: Do you remember any piece of Chinese advertisement? Write down some famous ones:

Step two: Appreciate an ad “try our delicious sandwiches!”. Read for the information in the ads and underline the “appealing” words in the ad.

Try our delicious sandwiches! You will be amazed at new recipes and new taste! Our sandwiches are

yummy! They are also the biggest in town. We select and use only best meat and freshest vegetables. Our sandwiches are a bargain at only ¥5 each. When you buy one now, as a bonus you get another one free!

Step three: Do the exercise. An ad “Introducing wild& fancy!” is given and some words are missing in the ad. Please fill in the blanks with the proper words in the box below to make the ad better. Introducing Wild &Fancy!

Are you bored with wearing the _________ blue jeans every day? Then why don’t you get into our new jeans in deep red? This is the season’s _______ colour. They are so ___________ that you’ll want to wear them ____________! A pair of wild& Fancy jeans costs _______

¥40，available in all Wild&Fancy shops now.

common

same

only

comfortable

cool

day and night

everyday

attractive

best

hottest Ⅲ. Writing task Write an ad for the best food your group would like to advertise for. You are asked to mention: ·taste/look ingredients（成分）

·what is unique about the product

·benefits（好处）

·comments from customers ·price/discount

·where it is available

Step one: Decide who will do the tasks listed below, and write the names of your group members beside the tasks. (Remember, two or three people can work on the same task) Design the outline:

Research information:

Write text（文本）:

Draw pictures:

Step two: Write your ad on the paper with mark pens.