Reading(1)：Advertisements课件配套优秀公开课教案设计

M4U1

Advertising Reading

Advertisements (1st Period) Teaching Plan 执教老师：汪艳辉

Teaching aims: 1.

The students get a clear understanding of an expository writing . 2.

The students understand the reading passage better and learn the format of the passage. 3.

The students can make sure of the subjects of ads. mentioned in the introduction part, and the conclusion of the text by reading the last part.

4.

The students can read the facts and examples to support the writer’s idea by answering questions on commercial advertisements and create their own mind-map about the PSAs.

5.

The students exert their imagination and develop the positive attitudes towards life.

Teaching important points: 1.

Arouse students’ interests to learn the format of an expository writing.

2.

The students can find the facts and examples of the commercial advertisements and create their own oral report about public service advertisements.

Teaching difficult points: 1.

How to encourage students to express themselves. 2.

How to organize the students to finish the different missions: reading, free talking and presenting.

Teaching aids: a computer, a multimedia

Teaching procedures:

Step 1

lead-in Ask students to enjoy some pictures of commercial advertisements and a video of PSAs to lead to the topic of this class —— Advertisements.

Step 2

Reading strategy: reading expository writing说明文

1. Read the title and subtitles to predict the writing style of the passage.

2. Learn the Format格式

of an expository writing. Format格式

of an expository writing 

Introduction to the subject(s) 

Examples and facts that develop or support the idea 

Conclusion

3. Reading strategy: reading expository writing.

Reading strategy 1. Make sure of the subjects话题mentioned in the passage; 2. Find facts and examples to support the idea (supporting details); 1

3. Find the conclusion（what you are supposed to learn)

4. Conclude the structure of the article. Structure of the text 

subjects of ads

(Paras.1-2) 

Supporting details

(Para3-4) 

Conclusion

(Para.5)

Step 3. Reading 1. Skimming A. Read Part 1 (Paras 1 & 2 ) to find the subjects话题of ads mentioned in the text: Definition（定义）

of an ad: ____________________________________________ Purposes of an ad: ______________________________________________________ Places to find ads:_______________________________________________________ Types of ads and their differences:__________________________________________ Commercial ads:

____________to run them

To advertise a ________________ PSAs: To ___________for free To educate people about health, safety or any other problem _______________

B. Read Part 3 (Para. 5 ) to find the conclusion. According to the last paragraph, what should you learn to do when you buy a product or service the ad promotes? ___________________________________________________________________________

2. Scanning A. Read Para.3 and find the answers to the following questions to find facts and examples to support the idea .

Title: Does an ad tell people the complete truth? 1.

What type of ads are the examples in Para.3? ___________________________________________________________________________ 2.

What examples are given ? ___________________________________________________________________________ 3.

What 's the purposes by giving the examples? ___________________________________________________________________________ 1)

. What is the advertisers purpose of saying“You are proud of your cooking, so shouldn't

you buy the very freshest food?”

A. The freshest food in our supermarket can make you a good cook. B. If you are a good cook, it is unnecessary for you to buy the freshest food. C. The best cook makes the freshest food. D. You may remember the words and connect them to the food in the supermarket. 2). What can we learn from the advertisement "Bright- Teeth fights bad breath"? A. If you use the toothpaste, you will surely have no bad breath. B.

You will be misled and think the toothpaste is good for curing bad breath. C. The advertisement tells us that the toothpaste doesn't work all the time. D. The advertisement sometimes tells us a lie. 4.

What advice does the writer give us? 2

___________________________________________________________________________ 5. Draw the mind map(思维导图）

of Para.3. Version 1:

Version 2:

3

B.

Read Paragraph 4 and create your own mind-map?

C. Conclude the skills to read an expository writing:

4

Step 4. Summary & Self-assessment: A. Do you know_______

a. how to read an expository writing? 1. Read the title and subtitles to find the structure of the text. 2. Read the first paragraph ( introduction)to find the subjects话题

mentioned in the passage; 3. Read the last paragraph to find the conclusion（what you are supposed to learn)

4.Read the body (the second part) to find facts and examples to support the idea

(supporting

details); b.what is an advertisement? c. the types of the advertisements? d. their differences and similarities? e.what advice should we follow?

B. Self-reflection: What should we do in our daily life? for example, in study ? Think twice before you act!

（三思而后行）

Develop a habit of critical thinking!

(批判性思维）！

Be brave to resist temptation (诱惑）! Be the master of yourself! (做自己的主人！）

Step 5.

Homework -------Writing Many people believe that commercial advertisements not only bring us convenience but also many problems. What’s your opinion about ads? What are the advantages and disadvantages? Advantages Disadvantages 1.

能指导人们消费; 1.

某些虚假广告坑害消费者; 2.

使消费者了解产品性能; 2.

占据报纸许多版面以及广播和电视的大量时间;

3.

精心制作的广告给人以艺术享受……

3.

广播和电视播广告让人心烦,应予以限制……

5

M4U1

Advertising Reading

Advertisements (1st Period) 学生导学案



学习目标: 1.学习能力



阅读一篇有关广告的文章，重点了解广告的分类和广告的作用; 

培养阅读技能：掌握文章体裁特点及阅读策略。

2. 思维品质



学会辩证地看待广告。



Step 1

Reading strategy: reading expository writing说明文

1.

Read the title and subtitles to predict the writing style of the passage. 1. What is the writing style of the passage? A. Narrative writing 记叙文

B. Argumentative writing 议论文C. Expository writing 说明文

2. Learn the Format格式

of an expository writing. Format格式

of an expository writing 1)._________________________________________________________________________

2)._________________________________________________________________________

3)._________________________________________________________________________ 3. Reading strategy: reading expository writing.

Reading strategy 1)._________________________________________________________________________

2)._________________________________________________________________________

3)._________________________________________________________________________ 4. Conclude the structure of the article. Structure of the text 

subjects of ads

Paragraph:______________ 

Supporting details

Paragraph:______________ 

Conclusion

Paragraph:______________



Step 2. Reading 1. Skimming A. Read Part 1 (Paras 1 & 2 ) to find the subjects话题of ads mentioned in the text: Definition（定义）

of an ad: ____________________________________________ Purposes of an ad: ______________________________________________________ Places to find ads:_______________________________________________________ Types of ads and their differences:__________________________________________ Commercial ads:

____________to run them

To advertise a ________________ PSAs: To ___________for free To educate people about health, safety or any other problem _______________

B. Read Part 3 (Para. 5 ) to find the conclusion. According to the last paragraph, what should you learn to do when you buy a product or service the ad promotes? ___________________________________________________________________________

2. Scanning A. Read Para.3 and find the answers to the following questions to find facts and examples to support the idea .

6

Title: Does an ad tell people the complete truth? 1. What type of ads are the examples in Para.3? ___________________________________________________________________________ 2. What examples are given ? ___________________________________________________________________________ ___________________________________________________________________________ 3. What 's the purposes by giving the examples? ___________________________________________________________________________ 1). What is the advertisers purpose of saying“You are proud of your cooking, so shouldn't

you buy the very freshest food?”

A. The freshest food in our supermarket can make you a good cook. B. If you are a good cook, it is unnecessary for you to buy the freshest food. C. The best cook makes the freshest food. D. You may remember the words and connect them to the food in the supermarket. 2). What can we learn from the advertisement "Bright- Teeth fights bad breath"? A. If you use the toothpaste, you will surely have no bad breath. B.

You will be misled and think the toothpaste is good for curing bad breath. C. The advertisement tells us that the toothpaste doesn't work all the time. D. The advertisement sometimes tells us a lie. 4.What advice does the writer give us? ___________________________________________________________________________ 5. Draw the mind map(思维导图）

of Para.3.

B. Read Paragraph 4 and create your own mind-map?

Step 4. Summary & Self-assessment: A. Do you know_______

a. how to read an expository writing?

b.what is an advertisement? c. the types of the advertisements?

d. their differences and similarities? e.what advice should we follow?

B. Self-reflection: What should we do in our daily life? for example, in study ? Step 5.

Homework -------Writing Many people believe that commercial advertisements not only bring us convenience but also many problems. What’s your opinion about ads? What are the advantages and disadvantages? Advantages Disadvantages 4.

能指导人们消费; 4.

某些虚假广告坑害消费者; 5.

使消费者了解产品性能; 5.

占据报纸许多版面以及广播和电视的大量时6.

精心制作的广告给人以艺术享间; 受……

6.

广播和电视播广告让人心烦,应予以限制……

7

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