Reading(1)：Advertisements名师教学设计

Book 4 Unit 1 Advertisement 孙

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Teaching aims: 1. Enable the students to know about the differences between PSAs and commercial advertisements. 2. Help the students to learn how to read expository writing. 3. Help the students get a general idea about the text.

Teaching importances and difficulties: 1. How to make the students understand the passage better. 2. How to help the students finish all the exercises. 3. How to help the students develop their creative, comprehensive and consolidating abilities.

Teaching methods: 1.

Multi-media 2.

Task-based in-class activities

Teaching process: Step 1. Lead-in 1.

Ask students to discuss the following question: Where can we find advertisements? 2.

Share some ads with the students. Then ask them to tell the differences between the two ads.

Step 2. Reading comprehension 1.

Ask students to listen to the passage and answer the three questions in Part A. After they finish the exercise individually, check the answers as a class. 2.

Ask the students to read the passage carefully, and then answer the questions in Part C1. 3.

In pairs, have the students discuss the similarities and differences between PSAs and CAs. Step 3. Reading strategy

Ask students to focus on the reading strategy on Page 3. Then, ask them to divide the whole article into three parts and get the main idea of each part. Step 4. Post-reading activities If time permits, ask the students to discuss the advantages and disadvantages of advertisements. Step 5. Summary Ask the students to fill in some blanks. Step 6. Homework 1.

Write a composition about the advantages and disadvantages of ads.

2.

Preview for next class.