Task(2): Writing an advertisement: Skills building 3板书设计及意图

Unit 1 Advertising Teaching plan for Task---Writing an advertisement Analysis of the teaching material: This is the 7&8th periods of Unit One.Before this period,students have finished reading the background information of the advertisements in Module 4 Unit 1. So students have got some basic information about the advertisements.Our students are not so good at writing, so it may be not easy to deal with the task part and learn some useful skills. Teaching Objectives:

To train students' skills of listening, reading,speaking and writing together.

To learn how to use sentence types correctly to write an advertisement.

Teaching Important & Difficult Points: How to help students learn and practice the skills of listening, reading, speaking and writing together.

How to practice different sentence types and use them correctly.

How to help students write an advertisement and present it

Teaching Approaches: Visual-scene teaching method, tasked-based method as well as the approaches of discussion and group work . Interaction Patterns:

Teachers -class, individuals, pairs Teaching Aids: Multimedia and a blackboard

Procedures for teaching: Step One-- Warming up & Leading

Watch a chocolate ad video before class and introduce Youku company to the students.( 3rd PPT)

T: “Life is a box of chocolates, and you’ll never know what to get next.”The amazing news is that Youku company wants some ad-designers in Lixian.They want some ads like these,would you like a try?But do you know how to write an ad like this ? ( 4th-5th PPT)

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Ss: No.

T:Never mind. This is our topic today---Writing an advertisement.(6th PPT)

Step Two--Presentation

1. Watch some ads from Youku and answer the question.(7th -8th PPT) What should be included in a good ad ?

Answers: pictures, language.

2.

Listen for needed information.(10th PPT)

Title: How to write a good advertisement

There are three elements to make a good ad. First, it should use some eye-catching pictures. Second, a good ad slogan can also help to make the product remembered by most people. Third, an introduction should be given to the product. Sometimes, customers may want to know more about the product, such as taste, look, ingredients, unique features,benefits ,price,discount or comments from other customers. Apart from these, there are many different sentence types used in an ad,which can make the language persuasive, like positive and negative statements, questions, commands and exclamations. Summary 1

3 elements to make a good ad: Pictures (11th PPT)

Slogans

Introduction

3. Match the pictures with the product or event.

(12th PPT)

Apple

Beijing 2008

McDonald

Summary 2 An eye-catching ad slogan should be... (13th PPT)

short,easy to remember

long,complex(复杂的) to remember

4. Have a discussion about what should be mentioned in an introduction.(15th PPT)

Introducing Wild & Fancy !

Are you bored with wearing the same blue jeans every day ?Then why don't you get into our new jeans in deep red? This is the season's hottest colour.A customer says,”They are so comfortable that 2

you'll want to wear them day and night!”Don't hesitate.A pair of Wild &Fancy jeans cost only ￥40 ,available in all Wild & Fancy shops now.

Summary 3 An introduction with clear information. (16th PPT)

We may want to mention in an introduction:

taste/look/ingredients ( in deep red

)

what is unique about the product ( the season's hottest colour )

benefits

comments from customers ( A customer says,”...” )

price/discount (￥40 )

where it is available ( in all Wild & Fancy shops )

5. How to make the language persuasive--Sentence types (17th PPT)

Read the text again and find out different sentence types.

Summary 4

Different sentence types: (18th PPT)

Positive statements-give information ( This is the season's hottest colour. )

Negative statements-give information Questions-ask for information(

Are you bored with wearing the same blue jeans every day ?)Commands-give orders and suggestions( Don't hesitate. )

Exclamations-express feelings/opinions( you'll want to wear them day and night! )

Step Three--Conclusion (19th PPT)

What makes a good ad ?

Eye-catching pictures.

Creative advertising slogans.

An introduction with clear information & persuasive language.(sentence types)

Step Four--Write an advertisement (20th PPT)

6. Final challenge-Choose one topic and write an advertisement about it.

Chocolate Cola War Environment World cup Car

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Task assignment(任务分配)

Group leader_____ Group members_____

Write the introduction

Perfect the language

Design the picture and slogan

Present the ad

Step Five --Show Time (22nd PPT)

Ask some of groups to come to the front and present their own advertisements.Step Six-- Homework (24th PPT)

Polish your advertisement.

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