Task(1): Writing an advertisement: Skills building 1 and 2公开课教案

高一英语模块四Unit 1 Task 教学设计

龙山高级中学

彭红

课题名称：Task—Writing an advertisement 一、教材分析：本课是高一英语必修模块四第一单元的task部分。

In The Task section, students are required to write an advertisement. Students will first learn to listen for statistics and descriptions, then to

state opinions and give supporting reasons, and finally use different

sentence types correctly to design an advertisement. Students will practice the skills of listening, speaking, reading and writing.

二、学情分析: 教学对象是高一学生，他们的英语基础知识和基本技能都是一般水平，对英语学习的兴趣不是很浓，因此调动学生的学习兴趣，并引导学生进行扎实有效的联系是课堂的关键。

三、Teaching Aim: 1、

To train and improve the students’

abilities of listening, speaking, reading, and writing 2、

To learn how to listen for statistics and descriptions, and how to state opinions and five supporting reasons 3、

To apply what they have learnt to design a advertisement for a chocolate bar 4、

To learn write an advertisement 四、Teaching Key Points & Teaching Difficulties:

1、How to improve their integrated skills through these activities 2、How to help them to write an advertisement for a product 3、The usage of some key words and structures 五、Teaching Methods: Listening, discussion and activities 六、Teaching Aids: A recorder and multi-media 七、Teaching Procedure: Task 1 Step 1 Lead-in (Brainstorming) Ask students to brainstorm how to get information before writing an ad.

（设计说明）这一问题的提出既可复习本单元阅读课的内容，又将本堂课的听力训练重点与本单元主题结合起来，自然流畅导入本课。

Step 2 Skills building 1 Help students to listen for statistics and descriptions and review how to read these statistics: (设计说明) 帮助学生复习分数，小数和百分数的表达方式，并提醒学生注意分数，小数和百分数，特别是小数点后数字的正确读法。

Step 3 Notice Ask students to listen carefully and pay attention to words and phrases that describe an increase, a decrease, no change, a range and a limit

（设计说明）引起学生对这些表达方式的重视，为学生顺利完成后续听力任务扫除障碍，有利于切实提高学生听的能力。

Step 4 Listening practice Have students listen to the recording twice and do the exercise on P12 and ask them to note that they have to do some simple calculations. Then, check answers as a class. Listen to the recording for a third time if necessary and make sure students did the correct calculations. （设计说明）这一练习可训练和检测学生辨识和听写包括分数，小数和百分数的数字的能力，其中简单的计算也可训练学生的听力理解能力。

Step 5 Completing a bar chart Ask students to use the information in the table to complete part of the bar chart in Part A on P13. Then check answers as a class. Have students listen to the recording and complete the rest of the bar chart and check answers. （设计说明）本环节的设计用于进一步发展学生听的能力。让学生在的情景中，并参考表格完成听力任务，旨在激发学生的学习兴趣，培养学生整合信息的能力。

Step 6 Discussion about the memo Ask students to read the note in Part B at P13 and ask them to work in pairs to decide the subject of the note. Check the answers as a class and all reasonable answers can be accepted.

（设计说明）这一练习形式可培养学生合作学习的能力；提高学生概括，提炼信息的能力和综合运用能力。

Step 7 Homework Let students review what they have learned and get preparations for the second part of the task.

（设计说明）帮助学生巩固课堂学习成果，为后续学习做好准备。

Task 2 Step 1 Warming-up Ask students to answer the question “Do you think packaging is important in advertising?”.

（设计说明）这一问题紧扣单元主题，让学生思考并回答这一问题，是为完成本课的主要任务作必要的热身。

Step 2 Skills building 2 Help students to learn to use conjunctions like because, as and since, and sentence structures like First,…Second,…Then…, (Next,…Finally,…)to introduce reasons. (设计说明)帮助学生掌握连词的用法，训练学生有条理地陈述自己的观点，提高学生口头表达能力，并为写作训练作铺垫。

Step 3 Pair-work Ask students to practise a dialogue in pairs, using the expressions introduced in this part and using the skills they have learnt.

(设计说明) 要求学生结对练习对话，鼓励学生运用所学表达方式和不同的句子结构陈述理由，表达观点，有利于提高学生的口头表达能力。

Step 4 Talking about advertisements(A) Ask students to work in pairs to conduct an interview about good

advertisements they have seen. They can ask questions and collect answers about good advertisements. They should complete the interview by thinking of one other relevant question. (设计说明)这一练习给学生提供了运用所学技能的真实情景，可有效提高学生训练口头表达能力和写作能力的积极性，同时可培养他们的合作学习能力。

Step 5 Talking about advertisements(B) Have students work in pairs to role-play an interview between a marketing assistant and his/her friend. (设计说明)本环节的设计用于进一步发展学生说的能力以及综合运用能力。

Step 6 Talking about advertisements(C) Ask students to write down the responses they received from other students and summarize them write a report.

(设计说明)这一练习提高学生概括能力，提炼并整合信息的能力和写作能力。

Step 7 Skills building 3 Help students learn the structure and main use of several sentence types and help them identify the sentence types used in advertisements.

(设计说明)帮助学生提高驾驭不同形式的句子的能力，提高写作水平。

Step 7 Practice Let students read the ad on P16 and identify the sentence types of each sentence. Then check answers as a class.

(设计说明)帮助学生巩固课堂学习成果，检测学生辨识不同形式句子的能力。

Step 7 Completing two advertisements Let students complete two ads on P17. They are encouraged to use the correct words while completing the ads.

(设计说明)巩固本课及本单元所学有关广告的知识，为完成写作广告任务做准备。

Step 7 Homework Ask students to think about the two sample ads on P17. Encourage students to use different sentence types and vivid pictures to make the ad more attractive, and creative. (设计说明)作业是课堂教学的延续。完成这一写作任务可作为本单元学习成果的展示方式之一，有利于进一步调动学生的积极性。

八、教学评价：

这个版块是一个尚未有固定授课模式的新内容，这只是一次尝试性的探索。老师在新课程的教育理念的指导下并没有生搬硬套教材的内容，而是根据实际情况将教材进行了内容的重组，突出了教学重点，思路清晰，过度也很自然。而且老师在课堂上打破了传统的教学模式，即教师讲，学生听，教师问，学生答的教学模式，采用多种有效的教学交际模式，用学生已知的知识导入新的知识，通过教师与全体学生，教师与单个学生，单个学生与全体学生，单个学生与单个学生这样四个形式来进行互动，使得学生各方面的能力得到了开发和培养，且加强了学生课堂活动的主动性。此外，老师授课容量大。在授课时，能以流利、准确的英语组织教学，语言功底扎实。面带微笑，用目光、

手势和身体语言来与学生交流，充分体现了老师对学生的情感教育。在教学过程中，恰当地运用多媒体和黑板的互助作用。老师还注重教学过程中的德育渗透，充分调动了学生参与学习的积极性，通过鼓励和表扬培养学生的自信心。

九、教学反思：

一）.授课完毕之后，我觉得这节课有如下优点：

1. 整个教学过程的设计科学合理，在学生积极参与活动的过程中培养学生的听说读写的能力，符合教学大纲的要求。

2.教学中以学生为主体。在授课过程中，我注意了自己角色的转换和控制，安排多样的学生活动，如，通过问题让学生自己归纳总结一些已经学过的观点和原因的基本表达方式，学生自己总结归纳，印象更加深刻。

3. 注意激发学生的学习兴趣和学习动机。用富有创意的广告来激发学生的兴趣，创设丰富的语言环境，让学生积极参与，激发了他们的学习动机。

4.注意培养学生的协作精神。课堂组织形式有“全班活动”，“四人一组讨论”，让学生互相学习，共同探讨，在团结协作、共同进步的氛围中学习。

二）不足之处：

在备课过程中，原本打算让学生根据已掌握的广告特点最后完成一份简单的广告创意图，但由于时间有限，所以把这个活动改成了家作，我觉得如果增加这个活动，会使这堂课更活跃更富有意义。